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Their tiered system is basically how much you spend annually at Subway. So there are three tiers. There's people who spend less than 200 a year, people who spend more than 200, and then people who spend more than 400. And once you're in these different tiers, it basically gives you a different, more enhanced way to earn more points, get more discounts.

If you're trying to hit the numbers that Facebook has, which at this point is kind of the granddaddy of viable social platforms, I don't know, how do you hit those numbers without falling sway to the needs to monetize the platform and figure out how to generate revenue streams?

Leverage the platform's best in class technology and award-winning expertise in end-to-end influencer program and campaign management to your brands advantage and drive impressive results. Visit awin com slash eMarketer to learn more. Paul Verna (00:26):. The whole point of streaming was to get people away from paying for things they're not watching.

When you think about influencers now that is basically tiktoks domain more than it is YouTubes and that was not the case a few years ago when you think of how-to videos, which was also something that YouTube essentially invented and owned that is now tiktoks domain.

With awin, leverage the platform's best in class technology and award-winning expertise in end-to-end influencer program and campaign measurement to your brand's advantage and drive impressive results. Visit awin.com/emarketer to learn more. Hello listeners. Today is Wednesday, May 15th. Welcome to Behind the Numbers re-Imagining Retail, an e-marketer podcast made possible by a win.

They can't do this and will not do this to the really successful visible people on the platform, but this is a way of squeezing all the wannabe celebrity influencers that are on their platform and wringing some money out of them.

Are people going to be willing to spend more than they did last year on toys this holiday season? Sky Canaves:. I think so. One survey I saw from KPMG noted toys as one of the biggest categories that people were expecting to spend more on this year, just after food or grocery and automotive or cars. So, I think there's definitely appetite for spending. People will always buy toys during the holidays.

And the fewer ad revenues Twitter generates, the less money creators, including Tucker Carlson, can make from the ad revenue sharing program that Musk has promised. Marcus Johnson:. A smaller part. Jasmine Enberg:. Right.

I know that influencers are a huge draw here because you have this person who you trust advocating for the brands and products that you go to buy, but at the end of the day, the few people who are doing livestream shopping are doing it for the discount that that influencer is able to provide for them. And then at the end, it's also becoming even more expensive to pay for influencers.

You can hang out with Sara Lebow tomorrow for the Behind the Numbers: Reimagined Retail show, where she'll be speaking with analysts Sarah Marzano and Zak Stambor all about the role influencers play in back-to-school marketing and what this year's back-to-school season is telling us about the upcoming holidays.

They recently had that TikTok influencer trip where they brought a bunch of influencers to come look at a factory. There was a lot of controversy about whether or not that was a realistic example of a Shein manufacturing site since it was very clean and put together, but similar efforts to present a good face to US consumers. Sky Canaves:.

That's more money that advertisers will spend on out of home ads, all of them and nearly as much as they'll spend on radio ads, which is in decline, but still a significant portion of them or a decent slice of the market. So game advertising next year approaching 10 billion mark bigger than each of those separately static ads already exist. Brands can buy portal ads inside Roblox.

So when you total it up over a year, that's a lot of money that people are having to spend or choosing to spend on these services.

KEY STAT: Amazon鈥檚 largest revenue stream鈥攐nline stores鈥攚as the only division to post negative growth, while AWS saw the strongest revenue growth in fiscal 2022. The Power of Amazon in 2023. In 2022, Amazon faced the reckoning of its own rapid expansion.

I think these are from a platform called Influencer, which is a software company that helps influencers secure deals. They looked into NIL a little bit and two quick data points about the scope of these things. The average price tag for an NIL deal in 2022, $1,300. The median NIL price tag, $65.