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The same is true for international expansion: Ad revenue growth was strongest in Meta鈥檚 rest of world segment, which includes Latin America and Africa, at 33%. LinkedIn becomes more social. LinkedIn helped Microsoft鈥檚 bottom line as it added subscribers and engaged them with video content. Its revenues rose 10%. Revenues: $4.57 billion (10% YoY increase).

Washington will have an outsized influence on what consumers eat this year: A new surgeon general鈥檚 warning, growing trade wars, and a crackdown on processed food could shift consumption patterns.

President-elect Donald Trump's second term promises profound shifts across commerce, technology, and regulation that will reshape how businesses operate and consumers behave. As the president-elect prepares to take office, his policy priorities are already triggering market reactions and pivots from major corporations.

India has 22 official languages, which makes production of original content more complex than in regions like Central or Latin America, where many countries share the same language.

The news: Reddit is boosting its AI-powered automatic translation services by adding the option in 35 countries in Europe, Asia, and Latin America. Reddit users can click an icon to translate their entire feed, including comments, into their language of choice.

Influencer marketing is maturing and diversifying. While the turmoil at TikTok and the escalating trade war are causing temporary uncertainty, the industry will remain resilient as momentum around influencer marketing grows.

Record holiday sales helped retailers, but purchasing patterns across income groups diverged starkly. Middle- and lower-income consumers grew more selective, carefully weighing where and when to spend amid economic uncertainty. Meanwhile, higher-income shoppers continued to spend freely.

On today鈥檚 podcast episode, we discuss the many definitions of an 鈥淎I agent鈥�, why they鈥檙e so hard to build right, and what comes next. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Jacob Bourne, and Vice President of GenAI Dan Van Dyke. Listen everywhere and watch on YouTube and Spotify.