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To make Web3 usable, different companies offer things like browsers, apps such as the metaverse or NFT marketplaces, and digital wallets to access those marketplaces. But not all are decentralized: For example, wallet MetaMask has blocked some users鈥� access to comply with US sanctions, and NFT marketplace OpenSea has control over which assets are listed for sale.

There鈥檚 an increasing number of online marketplaces dedicated to secondhand luxury retail, including The RealReal, Depop, and Cudoni, which just raised 拢7.5 million ($9 million) this week with help from eBay鈥檚 venture arm. And it鈥檚 not just third-party marketplaces. Brands from Van Cleef & Arpels and Zenith to Cartier and Buccellati are getting into the luxury resale game, per Vogue Business.

Marketplaces: Fintechs have the opportunity to easily connect farmers with new buyers through technology鈥攁 process that is usually done offline. Here鈥檚 who to watch: Some fintechs are already making names for themselves as agricultural digital banks. US-based Tillable works with Evergreen Bank to provide farmland mortgages, refinancing, operating loans and rental financing.

Shein is another brand with reputational issues, but that doesn鈥檛 seem to be stopping its transformation from a TikTok darling into a marketplace competitor. 2023 was a big year for Shein.

Creator marketplaces are a game changer for up-and-coming creators. They find it especially challenging to ink brand deals, per May 2022 Deloitte data. But marketplaces are not a substitute for agencies when it comes to building out creative strategies, negotiating long-term contracts, and scaling creator campaigns. What does all this mean for marketers and agencies?

Let's talk quickly about the marketplace because things might be changing there in terms of Amazon's responsibility for the things that get sold on its marketplace. Our Rachel Wolf explains that Amazon could become liable for the safety of goods sold on its third party marketplace under an order currently being prepared by the US Consumer Product Safety Commission, CPSC.

D2C brands will need to become adept at the cost-effective buying of sponsored product ads on retail media networks (RMNs) as they look to retailers and marketplaces for sales growth. With Amazon鈥檚 ad marketplace becoming increasingly competitive, D2C brands should look to fast-evolving RMNs like Walmart Connect and Roundel (Target) to deliver improved ROAS.

I think a lot of gen AI search is meant to optimize the long tail, which is really useful for Google, but also eBay, ThredUp, a lot of marketplaces that have a really, really large consideration set of products. I think you're right. An Alo Yoga might not necessarily, something with smaller inventory, might not necessarily be great for hammering down those exact sort of product specifications.

To avoid crashing out, digitally native brands will have to embrace wholesale and physical retail, as well as third-party marketplaces (which don鈥檛 have to be Amazon). Go further: Read our latest report on D2C Brands for strategies that established and digitally native brands can use to drive D2C growth.

It is also leaning on marketplace sellers to broaden its merchandise offerings.

Shein鈥檚 efforts to mollify critics via tactics such as the influencer trip and the launch of a resale marketplace have fallen flat. If it does go public, the spotlight over its finances and business practices will shine even more harshly. Go further: Read our Chinese Ecommerce in the US report.

In comparison, just over one-third of Facebook social shoppers do the same on Facebook.

鈥淲e believe generative AI technology disproportionately benefits marketplaces like thredUP compared to other apparel or peer-to-peer 尘补谤办别迟辫濒补肠别蝉,鈥� said Reinhart. Internally, AI helps thredUP generate product descriptions and characteristics from item images. 鈥淭his capability not only enriches our inventory database, but also streamlines the categorization and processing of items,鈥� said Reinhart.

But many consumer packaged goods (CPG) brands have struggled to grow their D2C customer base, making Amazon and other marketplaces a viable second option. Sources. Numerator. PYMNTS.com. Recharge. Yotpo.

That鈥檚 partly because it has such wide reach, with 33.9 million UK users in 2023, per our forecast鈥攂ut also because the figures include purchases on Facebook Marketplace. Instagram is the top commerce platform among those ages 18 to 34. That鈥檚 not surprising given it鈥檚 the top social media platform for this age group in the UK, with 12.5 million users, per our forecast.

In June, in a bid to grow its online marketplace, TikTok offered merchants free listings, free shipping, zero commissions, as well as warehousing space, according to Bloomberg. 鈥淭ikTok is, in its favor, at the forefront of the cultural zeitgeist,鈥� Enberg said.

The retailer hopes that exposing Amazon鈥檚 massive customer base to its products can help it garner a larger share of online resale marketplace sales, which we expect will generate $14.14 billion in revenues this year, up 15.3% from $12.21 billion last year.

Online marketplaces offer opportunities. Almost two-thirds (62%) of UK consumers said they prefer ecommerce platforms that have an online marketplace, with their top reasons being better prices (62%) and better selection (59%), per an October 2022 survey by Mirakl.

Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.

Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.

Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.

Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.

Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.

Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.