蘑菇AV

Beyond the chart: The differences can be attributed to marketplace size. We estimate that China accounts for 50% of global ecommerce sales, while the US, Amazon鈥檚 biggest market, makes up about 18%, and Latin America, less than 3%. Alibaba鈥檚 share of its key market is also the highest, capturing 42.7% of ecommerce sales within China last year. Amazon made up 38.2% of US ecommerce sales.

Another US survey, conducted on behalf of VTEX, finds even more striking results, with 45% of respondents participating in a livestream shopping event hosted on marketplaces like Poshmark or Amazon, and 61% shopping on social platforms such as TikTok Shop or YouTube Shopping.

Walmart aims to scale its existing and new marketplaces in the 19 foreign countries in which it operates. It also aims to replicate its model in Mexico where it offers a range of options such as telecom, financial services, and healthcare.

Programmatic will account for more than 9 in 10 display ad dollars this year. How it fares as the last legacy identifiers die out will make or break the future of digital advertising.

A longer strike could also result in higher supply-chain costs鈥攅ither in the form of disruption surcharges from shippers like Maersk, Hapag-Lloyd, and CMA CGM, or increased reliance on air freight (where prices are high and capacity limited thanks to the surging popularity of marketplaces like Shein and Temu).

Reels and creator updates: Meta's Creator Marketplace now offers AI-powered creator suggestions and filtering options to help brands find the right creators for their campaigns. The growing influence of creators on Reels and the new AI-powered tools for finding suitable creators could lead to more effective and resonant advertising campaigns.

Consumers are also showing more interest in discretionary items again, Walmart said: General merchandise sales were positive in Q2 for the first time in 11 quarters, thanks in part to the retailer鈥檚 growing selection (itself the result of marketplace growth) as well as lower prices.

Dive deeper: When ATM Marketplace interviewed First National Bank of Omaha鈥檚 (FNBO鈥檚) Head of Content Marketing Regina DeMars about the banks鈥� social media strategy, she shared these tips:. 49% of its customers trust online reviews as much as friends and family. That has informed the bank鈥檚 strategy to actively monitor the internet for reviews.

Why it works: Though Etsy鈥檚 2024 US retail marketplace ecommerce sales ($8.51 billion) will be just a fraction of Amazon鈥檚 ($326.35 billion) or eBay鈥檚 ($35.02 billion), this campaign could help the brand distinguish itself from other marketplaces by highlighting its unique and personalized products. This was originally featured in the Retail Daily newsletter.

For P2P marketplaces, individual sellers have the responsibility for listing items for sale. Some marketplaces are leveraging consumer-facing AI technology to make the seller experience more seamless鈥攁nd differentiate themselves from increasing competition. Easing product discovery. Online resale platforms feature vast product assortments, which can be daunting for shoppers to browse.

Interestingly, both retailers aim to expand via physical grocery and retail media, according to our 鈥淕lobal Marketplace Titans鈥� report. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

The strategy is similar to retailers such as lululemon athletica that have turned to third-party online marketplaces to expand their reach. The big takeaway: Our forecast expects Uber Eats鈥� US restaurant sales to grow 13.7% this year to $24.3 billion. Rather than sink money into digital marketing efforts, Domino鈥檚 is going where the eyeballs are already looking.

Etsy鈥檚 search party: Etsy, meanwhile, is using AI and machine learning to make its marketplace more organized, curated, and reliable.

The US Online Marketplace Shopper (Subscription required). US Ecommerce Forecast 2024 (Subscription required). Note: Data was provided to 蘑菇AV by Comscore.

The extra capacity generated by faster throughput is helping to grow Walmart鈥檚 marketplace business by opening up more space for third-party sellers. That鈥檚 creating demand for the retailer鈥檚 fulfillment services, which over one-quarter (28%) of Walmart merchants now use.

Almost a third (31%) of women also reported being open to a beauty and skincare social commerce purchase鈥攗nsurprising, given that women are more frequent users of both social media and beauty products. 55% of upper-income Gen Z teens have sold an item on a secondhand marketplace such as Poshmark or thredUP.

Snap is partnering with over 30 publishers to create a 鈥淪tories 惭补谤办别迟辫濒补肠别鈥� that will allow advertisers to purchase sponsored content from publishers. Coming soon: For more on Snap鈥檚 announcements around MyAI, creators, and retail AR, look out for our upcoming report, 鈥淪napchat Partner Summit 2023: 3 Key Takeaways for Marketers and Retailers, and What to Expect for Earnings,鈥� publishing April 25.

Facebook Marketplace is driving young people's Facebook adoption as well as groups, but Daniel in the piece was noting that Marketplace in particular, one of Facebook's most used features among young adults. March Social Commerce survey, 75% of Gen Z users had bought something on Facebook in the last 12 months. Millennials were in first, but they were only a few percentage points higher.

In addition, Facebook's features outside of direct social communication鈥攕uch as event organizing, niche community groups, and Facebook Marketplace鈥攎ake it a useful tool. Among Gen Z Facebook buyers (ages 15 to 26), 75.0% made a purchase on Marketplace in the past 12 months, according to our US Social Commerce 2024 survey.

It is the fastest-growing retail marketplace we track, beating out eBay and Walmart. What it means: With 51.1 million unique US visitors in January 2024, the Temu app was one of a handful of retailers (alongside Amazon and Walmart) to land within the top 20 smartphone apps by user, according to Comscore.

Open season: Temu will open its marketplace to US sellers next month as it tries to expand beyond Chinese sellers, per Marketplace Pulse. This could help the retailer reduce logistics costs as well as cut down on delivery time to US customers.

And the retailer鈥檚 latest regulatory challenge comes from the US Consumer Product Safety Commission, which is looking to force the company to take more responsibility for the goods it sells on its third-party marketplace.

Q2 2023 was the best quarter ever for DoorDash in terms of total order numbers, marketplace gross order value (GOV), and revenues, said the company in its Q2 earnings report. Total orders increased 25% YoY to 532 million. Marketplace GOV increased 26% YoY to $16.5 billion. Revenues increased 33% YoY to $2.1 billion.

TikTok plans to use steep discounts throughout the holiday season to lure value-oriented shoppers to its fledgling online marketplace. The big takeaway: YouTube鈥檚 efforts appear aimed at grabbing a larger share of the rapidly growing social commerce market; our forecast expects US social commerce sales to grow 26.3% this year, to $67.6 billion.