蘑菇AV

By 2026, nine streaming services will generate over $1 billion in ad revenue, up from just two in 2020, according to 蘑菇AV鈥檚 forecast. To build that revenue, players across the connected TV (CTV) space are eyeing more ad dollars, which will have a significant effect on marketing budgets and consumer experiences.

Western Europe doesn鈥檛 fit predictable patterns of media consumption. It鈥檚 a relative laggard in TV viewing and video and audio streaming, but it鈥檚 a hotbed for newer digital technologies like smartwatches and smart home products. Central and Eastern Europe is now in last place for on-demand/streaming services adoption worldwide.

Just over two-thirds of the population will be digital audio listeners this year, including nearly 75% of internet users.

I mean, I will say that there's some differences between your media consumption on cable TV versus where you interact from a social standpoint. People will be on multiple platforms, but they tend to over index a lot of their time on one particular platform or two that they make home. And there is a finite amount of time spent per day.

Political campaigns are likely to cast a wide net of spending that encompasses a variety of media channels to reach as many voters as possible.

Methodology: Time spent estimates are based on the analysis of estimates from other research firms, consumer media consumption trends, device adoption trends, company reports, primary research, and interviews.

Shifting internet and media usage. Streaming, super apps, and gaming. What鈥檚 notable in retail ecommerce.

No major media device or format is growing faster in terms of time spent. Yet advertisers haven鈥檛 migrated to CTV nearly as much as consumers have, partly because most CTV time still isn鈥檛 ad-supported. As new ad tiers (like within Netflix and Disney+) grow, so will the opportunity to meet audiences there.

The younger cohort of Gen Z is aging into the workforce, but are their technology and media habits aging with them? With smartphones, streaming, and social networks woven into their daily lives, Gen Zers consider the combination of media and technology pivotal in maintaining community and staying informed. Key Question: What are Gen Z鈥檚 technology and media preferences in 2023?

For context, the FDA regulates prescription drug advertising on TV and other media channels. The details of the advertisement in question: The ad featured tennis superstar Serena Williams in a talk show dressing room, where she puts her hand to her head, appearing to experience migraine pain. In a voiceover, Williams says, 鈥淥ne dose works fast to eliminate migraine pain.鈥�

People worldwide spent less time with media across all categories except mobile (which remained the same) in H1 2024 as compared with H1 2023, per GWI data.

Digital audio is less developed as a result of radio鈥檚 sustained influence on media consumption. Some 70.9% listen to music/audio in the country compared with 78.1% in the region as a whole. Singapore. Singapore鈥檚 affluence is reflected in higher-than-average ownership of digital devices. For instance, tablet adoption was 41.9% in H1 2023, well above the regional average of 23.7%.

Averaging time spent across the adult population allows us to compare media usage trends (including across different media activities), while estimating time spent among users shows how engagement with various media changes over time. With this dual approach, the numbers in our forecasts can鈥攁nd do鈥攙ary depending on which estimates we highlight.

Marketers see greater success by diversifying across multiple retail media channels. Respondents employ an average of four channels, with Amazon and Google ads leading in ROI, while Meta ads support mid- and upper-funnel conversions. This multichannel strategy maximizes reach and reduces platform dependency.