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Broad offerings: 60% of Gen Z gamers and 64% of millennial gamers play on mobile devices, per Collage Group. A specialized gaming app would help Apple position the iPhone as a gaming device, something it has failed to accomplish so far. Apple added AAA games from the Assassin鈥檚 Creed and Resident Evil franchises this summer, but players haven鈥檛 shown much interest.

It helps 37.4% of millennials and Gen Zers become aware of a bank鈥檚 products, versus just 16.5% of Gen Xers and baby boomers, per our October 2023 US Banking Consumer Habits survey. And 35% of consumers cited social media as one of the places where they are most receptive to advertising, while just 12% cited financial services websites, per the IAS survey.

Especially because you guys haven't been back and I thought it would be fun because I'm not quite sure if you guys are young millennials or old Gen Zers, but you're in that sort of ballpark, and maybe I'm a few generations older, so I thought it would be fun if we took some of the expressions from my youth and see if you know what they mean. Grace Broadbent (01:21):. Oh gosh. Let's do it.

This is most pronounced among millennials (43%) and Gen Zers (33%). Yes, but: Nearly every health system (98%) in Deloitte鈥檚 survey has remained committed to offering some telehealth. But nearly half said they鈥檝e either maintained (29%) or reduced (18%) their virtual care services over the past two years. There are 4 factors driving health systems to cut back on virtual health:. 1.

(Only 40% of millennials said the same.) And over half (53.1%) of Gen Z social media users watch long-form video on social platforms, per a survey we conducted in July. Social users prefer longer videos for certain topics and types of content. Younger users in particular view platforms like TikTok as an entertainment hub, where they鈥檙e increasingly watching movies and shows.

Millennials are driving cross-border demand in Europe. Millennials and Gen Zers are the most prolific cross-border shoppers. On average, 28% of consumers in Europe shop outside of their domestic markets more than once a month, per Worldline/Retail X. But that rises to 44% of millennials and 34% of Gen Zers. They are less motivated by price than older shoppers.

The marketing factor: When marketing these products, FIs must target Gen Alpha鈥檚 parents, most likely older millennials or Gen Xers, as they鈥檙e the ones making decisions about their children鈥檚 banking products. To create campaigns that resonate with these customers:. Focus on messaging that resonates with parents, highlighting ease of use, safety, and financial education.

Now no longer a teen brand, Abercrombie & Fitch has morphed into a younger millennial brand, with styles suitable for the office and formal occasions like weddings. 鈥淚t鈥檚 part of a group of mall brands that are growing up,鈥� said Marzano. 鈥淚t's exciting to see this turnaround, which stands in stark contrast to department stores.鈥�. 5. Adidas.

This trend has become even more pronounced now that millennial HCPs represent the largest prescribing audience, per Havas. Just 19% of millennial HCPs trust branded pharma websites.

Established in 2016 as a creative agency focused on millennial and Gen Z audiences. Acquired by Stagwell in 2023. Key clients: e.l.f., Netflix, Hasbro, SmartyPants Vitamins, Arm & Hammer. Mekanism (Plus Company). Creative agency founded in 2003 and acquired by marketing holding group Plus Company in 2022.

Why it matters: The decision not to engage with Snapchat is significant given its popularity among Gen Z and millennial voters鈥攖wo groups expected to play a crucial role in the upcoming election. 26.7% of Snapchat鈥檚 US user base is between the ages of 18 and 24, making it a valuable tool for reaching potential voters who might not consume news through traditional outlets.

One fun fact that I learned while researching Reebok and golf is that Millennials and Gen Zers make up over one quarter of golfers and their proportion is growing. So I think it makes sense for Reebok to really lead into that space. Becky Schilling:. So you're telling me it's not just my dad? Sara Lebow:. Becky, where'd you get that number for how many people in the US are golf fans? Becky Schilling:.

Why it matters: Creators wield considerable sway over Gen Z and millennial voters (see chart), who often consume political content through social media rather than traditional outlets. With 47% of Gen Z relying on social media for news, influencers play a critical role in reaching younger voters.

Almost 4 in 10 US digital buyers will use it at checkout this year, and the figure will jump to nearly half among Gen Z and millennial digital buyers. And many consumers are leaning on BNPL as a credit card alternative. High interest rates, tightened lending standards, and a lower level of savings have pushed them to look for alternative financing options:.