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Though marketing budgets are under scrutiny in this tight economy, it might make sense to consider integrating audio advertising into your marketing mix. That’s because listener growth is picking up for podcasts and audio formats overall. Audio ad formats also have unique features to help marketers.

The overall adult population will spend an average of 1 hour and 43 minutes (1:43) per day listening to digital audio this year. Among active listeners (monthly users), the figure will leap to 2:20. That’s not much more than last year, however.

Exclusive podcasts didn’t pay off for Spotify: With slower listener growth overall, the company is bringing some shows to rival audio platform

Consumers are feeling the squeeze of the rising cost of subscriptions. Nearly seven in 10 (67%) US consumers saw at least one of their subscription services increase their cost, per March 2024 survey by CNET. Meanwhile, more than half (52%) of US adults have canceled a streaming service subscription because of increased pricing, per October 2023 data by TransUnion and Dynata.

Blake Droesch:. ...music genres. Marcus Johnson:. Okay,. Blake Droesch:. So this is a new poll from YouGov that's from May. So it found that the most popular or favorite genre of music among US adult citizens is classic rock. 20% said that classic rock was their favorite genre of music, followed by 12% who said country and 8% who said R&B.

I listen to analog music. suzy davidkhanian:. Wow. blake droesch:. Yeah. suzy davidkhanian:. Wait, how do you listen to analog music? blake droesch:. CDs and records. suzy davidkhanian:. You have a CD player? blake droesch:. Yeah, I do. I still have my whole... I was a freakish CD collector in high school, and I just couldn't part ways with my CD collection, so I just still have it. marcus johnson:.

Walmart a few days ago published a five-minute campaign Shoppable music video that featured two influencers who got their start on TikTok. So I think retailers are really recognizing the power of these content creators and again, bringing them off their nascent platforms. Sara Lebow (12:29):. Sarah, that statement leads me to believe that the influencer's natural habitat is the phone.

Heavy media consumption in Canada across digital and traditional channels has led to a range of effective ad formats for brands.

They won the Best New Artist Award at the 32nd Grammy Awards, and won three awards at the 17th American Music Awards, but shortly after their widespread success, the duo was actually caught in a lip-syncing scandal.

US digital audio ad spend will reach $7.12 billion this year, according to our March 2024 forecast.

This year, North America holds the title for most podcast listeners at 149.4 million, per our August 2023 forecast. By 2027, China will take over with 178.7 million listeners.

When you're with a group of friends, you just start playing, like, someone play a music video, someone play a funny sketch. It's just so versatile in that way. And I should also note that it has a high, it is the number one platform for every generation. Of all the platforms we track, every single generation, it ranks the highest.

Play the music. Play Oscar's music. Marcus Johnson:. Yeah, you're done. All right. I've got one for you real quick. Oscar Orozco:. I'm almost done. I just wanted to say though, in contrast, Oppenheimer won seven Oscars. It was well deserved, and I think that's really what this past year was about. And I think Barbie, what, won one Oscar. That was pretty well deserved.

So Stephanie's like, "I don't know what I would sing," breaks out her little music book, thumbs through a few pages. Stephanie Taglianetti:. That's precisely right. Max Willens:. I instead have a bunch of skeleton keys that I would use to break out of the locked karaoke room that I would be in. Marcus Johnson:. I would borrow one of those. Max Willens:. Not a big fan of karaoke myself.

Wolfgang Mozart was how old when he composed his first piece of music in 1761? Evelyn Mitchell-Wolf (01:20):. 12. Ross Benes (01:22):. Seven or something? Yeah, something crazy young. Marcus Johnson (01:22):. Five. Evelyn Mitchell-Wolf (01:24):. Five? Max Willens (01:25):. Five. Evelyn Mitchell-Wolf (01:25):. Yo. Marcus Johnson (01:25):. He was five years old when he composed his first piece.

Spotify has reached a record 551 million monthly active users worldwide after adding 36 million new users in Q2—a growth that’s three times greater than the same period last year.

Traditional search—which excludes retail media search—will claim the biggest share of US ad dollars this year, amounting to $90.73 billion, according to our March 2024 forecast.

Mia Sato of The Verge notes that TikTok will host a music contest, think The Voice called Give Me the Mic that will be held on TikTok live streams. And when incorporate live voting from fans, the winner of the US competition gets 50,000 diamonds. No one knows what the hell that means. TikTok's in-app currency is what diamonds are, but they can be exchanged for real money.

A similar thing happened with recorded music with the cassette where there were fears that it would kill the industry, and it did exactly the opposite. So I think we're in a scenario now where this kind of approach makes a lot more sense. It's more in keeping with how people want to view and it may actually boost the entire business, not just home viewing. Marcus Johnson:.

And number one, coming in at 71% was movies followed by 64% who said music. 60%, TV shows and 47% photographs, which I thought was really interesting because I kind of always associate music with nostalgia and I feel like that's sort of like a common trope, but no. I guess movies more so. And then they also asked about what people experience today, which gives them feelings of nostalgia.