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Many creators post podcasts to YouTube, meaning advertisers can reach their audiences by advertising specifically on YouTube, rather than on podcasts across other platforms like Spotify and Apple Music. Attribution can be difficult on podcasts, where listeners engaged in other activities like driving may not purchase directly from ads the way they might on social platforms like Instagram.

Amazon already offers news and music videos on Fire TV. Bill Fisher:. Well, last week the company added to its already considerable FASST roster detailing it was adding content from Variety, Rolling Stone, The Hollywood Reporter, Billboard, TVLine, Funny or Die, GameSpot, Honest Trailer, the list goes on.

Nearly half of respondents had searched for 鈥渂ooks, music, or video鈥� on social channels, making it the most searched category, per our research. Fashion and beauty were popular searches as well. Gen Z is also hunting for experiences. Nearly a third of respondents searched for events, our survey found.

So for example, YouTube allows Gen Zers to keep up with their favorite content creators, watch music videos. TikTok surfaces funny or entertaining videos. Gen Zs use Instagram to stay up to date on fashion trends. Snapchat is their messaging platform of choice. So Joe, Gen Z consumers bought between these different social media platforms all day.

Key stat: YouTube Premium, Premium Lite, and YouTube Music surpassed 125 million subscribers in 100 countries and 20 languages in March, indicating unparalleled reach potential for Shorts. The caveats: Pushing Shorts to the top of the YouTube app on TVs is rubbing some users the wrong way.

On today's podcast episode, we discuss what the hell happened鈥攁nd is happening鈥攖o online ads, whether the video streaming boom is officially over, the next big wearable category, what happens when the First Amendment collides with social media, what the world would look like if there were only 100 people, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Ross Benes and Blake Droesch.

This year, streaming services will finally earn more than traditional TV in subscription revenues.

The promotional campaign will include commercial spots, ads on the Las Vegas Sphere, a custom Zynga video game, an activation at the Billboard Latin Music Week, and a video series that depicts gamers remixing video game soundtracks with the sounds of eating a Chicken Big Mac, per Ad Age.

Per CEO Andy Jassy, genAI powers the company鈥檚 efforts to help customers discover music and video content, identify defective products before they鈥檙e shipped, and make Alexa smarter. That鈥檚 on top of the wide array of genAI and machine learning features the retailer rolled out on AWS as it tries to keep pace with Microsoft and Google.

Heavy media consumption in Canada across digital and traditional channels has led to a range of effective ad formats for brands.

On today鈥檚 podcast episode, we discuss how ready Netflix is for a potential recession, if video podcasts and content creators fit nicely into its offering, and whether AI can help improve search for the streaming giant. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, and Vice President of Content Paul Verna. Listen everywhere and watch on YouTube and Spotify.

Optimize: Feature play ads in places users are already using their hands, such as within mobile games or on social media platforms like Facebook or Instagram, and not music and podcast platforms. This was originally featured in the 蘑菇AV Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

Connected services include navigation and routing, infotainment (e.g., music, social media, news), diagnostic and telematic services, emergency and driver assistance, and health and wellness. Satellite radio, audio controlled through a mobile device, and commercial or publicly owned vehicles are excluded.

There are only three categories we track that will have a higher ecommerce sales penetration than pets by 2027: books, music, and video; toys and hobby; and computer and consumer electronics. 鈥淸The pet category] lends itself very well to subscription- and/or replenishment-type items,鈥� noted our analyst Suzy Davidkhanian.

Traditional search鈥攚hich excludes retail media search鈥攚ill claim the biggest share of US ad dollars this year, amounting to $90.73 billion, according to our March 2024 forecast.

Partnerships with media streaming services may not be feasible for smaller retailers. But they can work with brands on cross-promotions or limited-edition products to bolster retail memberships. Walmart, DoorDash, and others have also gone the route of partnering with credit card companies. Develop unique features that appeal to a specific audience.

A good paid program will bundle multiple services, the way Prime does with video, music, photo storage, free shipping, and easy returns. Retailers should focus on the variety offered by these programs and how much they can save consumers without costing retailers too much. Seamlessness is imperative.

There are models for producing text, code, images, videos, music, speech, game backgrounds鈥攅ven new ways for folding proteins. To create this content, the technology requires user prompts鈥攁 short string of words or phrases, for instance. Newer models combine more than one capability. Known as multimodal models, they can understand several types of content, such as images, text, and music.

But in some categories鈥攍ike sporting goods, hobby, books, music, and video; computer and consumer electronics; and apparel and accessories鈥攊t鈥檒l account for almost half of sales and be a primary ad channel for advertisers. Retail media booms as brands and retailers seek to boost profits in the UK. Retail media offers retailers serious margins.

Drop the 尘耻蝉颈肠.鈥� Immediately after the ad ran, two new songs, "Texas Hold 'Em" and "16 Carriages," became available on streaming platforms. The rest of her album "Cowboy Carter" dropped the following month. The campaign married a brand promo and an album promo, in turn creating buzz for both Verizon and Beyonc茅. Gap gives Gen Z its dancing jeans.

The new feature allows advertisers to create AI-generated audio ads for use on Amazon Music and Alexa-enabled devices. The ads work best for brands already selling on Amazon. Advertisers can link the Audio Generator to their product listing and it will create a 30-second audio spot based on the product鈥檚 description. Ads can be tweaked with additional input and parameters.

Budweiser's "Beer Behind the Backstage" campaign used actual musician riders (without band names) on billboards in front of iconic venues like Madison Square Garden, highlighting the brand's authentic connection to music and putting it in seventh place. "It's not flashy, but it's authentic," said our analyst Zak Stambor. Losing the element of surprise.