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Dive deeper: When ATM Marketplace interviewed First National Bank of Omaha鈥檚 (FNBO鈥檚) Head of Content Marketing Regina DeMars about the banks鈥� social media strategy, she shared these tips:. 49% of its customers trust online reviews as much as friends and family. That has informed the bank鈥檚 strategy to actively monitor the internet for reviews.

In addition, 430,284 DISQO audience members who have opted into digital journey metering between November 2023-April 2024.

The company faces steep competition from Amazon for advertisers, especially due to Prime Video鈥檚 link to Amazon鈥檚 broader marketplace. However, Roku鈥檚 own commerce partnerships could help address this challenge.

57% of US adults have used eBay to purchase secondhand luxury fashion and accessories online in the past year, according to March 2024 data from CivicScience.

That can be explained by the relatively mature age of Facebook shoppers and the high prevalence of shopping on Facebook Marketplace, which is primarily a C2C shopping destination. How we define 鈥渃reator-driven shopping鈥�. Our definition includes social shoppers who said they made a purchase after seeing or because of social media content produced by a creator, influencer, or celebrity influencer.

But many consumer packaged goods (CPG) brands have struggled to grow their D2C customer base, making Amazon and other marketplaces a viable second option. Sources. Numerator. PYMNTS.com. Recharge. Yotpo.

Using online orders to get customers inside the store will promote impulse buying and help drive incremental sales. China鈥檚 influence will shake up online shopping. Temu, TikTok Shop, and Shein have captured a critical mass of consumer attention.

Under a heavy tariff scenario, we expect that nearly $16 billion of spending would migrate from traditional channels to digital ones in 2025. Search鈥檚 growth prospects are more stable than those of social or retail media. The shift from traditional to digital formats is being driven by advertisers seeking the defensibility of performance advertising.

Search experts on how AI, changing consumer behaviors, and an influx of digital channels are redefining search advertising. More Chart of the Day:. 7/3 - Summer inflation. 6/30 - CTV gains on mobile. 6/29 - Beauty and the bucks. 6/28 - Corner the marketplace. 6/27 - Where Gen Z buys.

Leverage digital signage: Banks should use dynamic digital signage to engage customers through targeted messaging and localized content, rather than just promoting banking services. Plus, 80% of brands using digital signage experience higher sales, per Digital Signage Today. Our take: These strategies all share a common thread: a human-centric approach.

Brands that lean heavily on the TikTok Creative Exchange, YouTube鈥檚 Brand Connect, or Instagram鈥檚 creator marketplace could get stuck on a strategy that works but miss out on another that works better. Relying on internal platform services can limit campaign success, added Hardin, as the ultimate job of a platform like the TikTok Creative Exchange is to push media dollars on TikTok.

Lessons from Macy鈥檚, Michaels, and H&M for launching a third-party marketplace. Omnichannel approaches to getting a complete customer view. More Chart of the Day:. 10/9 - Digital ad spend top 10. 10/6 - Marketers bet on email. 10/5 - Instagram is crucial for creators. 10/4 - Why apply AI. 10/3 - Gen Z streams.

Snap is partnering with over 30 publishers to create a 鈥淪tories 惭补谤办别迟辫濒补肠别鈥� that will allow advertisers to purchase sponsored content from publishers. Coming soon: For more on Snap鈥檚 announcements around MyAI, creators, and retail AR, look out for our upcoming report, 鈥淪napchat Partner Summit 2023: 3 Key Takeaways for Marketers and Retailers, and What to Expect for Earnings,鈥� publishing April 25.

The platform is also working on adding more products to its marketplace to boost its shopper appeal: Users can now buy refurbished electronics from sellers, and the company is in the early stages of enabling creators to develop custom products.

Some 22% of beauty retail sales worldwide will take place online this year, the most of any sales channel, per McKinsey. Physical specialty stores, such as Sephora and Ulta Beauty, will come in a close second (20%), while department stores will rank last (8%).

Expect 2025 to be just as eventful in the digital arena鈥攚ith the same thorough analysis from our analysts in the year to come.

To make Web3 usable, different companies offer things like browsers, apps such as the metaverse or NFT marketplaces, and digital wallets to access those marketplaces. But not all are decentralized: For example, wallet MetaMask has blocked some users鈥� access to comply with US sanctions, and NFT marketplace OpenSea has control over which assets are listed for sale.

It is also using those brick-and-mortar stores to boost online sales鈥攊t launched store fulfillment in about 100 of its 280 locations in Q3.

The company鈥檚 management noted that, as a third-party marketplace, it is unable to offer Chinese consumers the government subsidies that have been critical to driving the country鈥檚 retail sales growth in recent quarters.

We expect online cosmetics and beauty sales to grow more than twice as fast as in-store sales this year, in part due to efforts by Amazon and Walmart to broaden the selection of brands鈥攑articularly premium ones鈥攐ffered on their marketplaces, as well as sales events like Amazon鈥檚 upcoming Holiday Beauty Haul.

Performance metrics mask the true cost of creative mediocrity in an increasingly crowded marketplace. Our take: The current economic climate has created a dangerous disconnect between what works long-term (bold creativity) and what marketers actually do (safe performance plays). When economic conditions stabilize, brands that maintained creative investment will emerge stronger.

US sales on Shein and Temu fell sharply following price increases: The decline is an unwelcome sign as both marketplaces fight to stay relevant with shoppers.

While Amazon has a definite advantage over competitors given the strength of its marketplace and Prime offering, it鈥檚 facing competition from the likes of Roku, Disney, and Walmart鈥攖he latter having quietly paused its live commerce experiments in favor of testing interactive shoppable ads on Peacock.

A test-and-learn approach has included experimentation with a range of in-store formats, including product sampling, digital ads on TV walls, and efforts to tie in-store attribution to digital ad exposure. While in-store retail media remains in its infancy, Walmart is laying the groundwork for what could become the next evolution of omnichannel advertising.

Instagram ended its affiliate marketing program and is promoting its new Creator Marketplace as the best way for creators and brands to work together instead. Advertiser takeaway: As the economic downturn continues to weigh down ad budgets and disrupt industry norms, creators provide a cost-effective and inventive way for brands to reach their audiences through boosted content.