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So we're just seeing that have big implications because easy access to the internet on the biggest screen in the home allows much more easy consumption of streaming services of things like YouTube and other apps on your TV that weren't available when TVs were dumb. Bill Fisher (10:53):.

TV networks and streaming services are becoming more selective about producing new content. As a result, reruns of licensed shows and streamed live sports will become more important to marketers.

Streaming and pay TV service memberships could be affected by the rule. While streaming services typically offer more straightforward cancellation methods than other industries and services, pay TV services like DirecTV often require customers to call a phone number鈥攁 method that click-to-cancel would prohibit.

Even premium TV brands like LG are now showing ads on screensavers, joining other video platforms in monetizing this idle screen real estate. But will these ads actually move the needle for advertisers?

Streaming subscription and licensing revenues also climbed 10%, suggesting growing demand for streaming service ViX. Political ad beneficiary: The contentious US presidential election has seen both major candidates fighting to win the crucial Hispanic community, making TelevisaUnivision鈥檚 media properties valuable channels for reaching voters.

CTV/streaming was ranked as the No. 2 most important consumer trend that healthcare and pharma marketers were monitoring in H2 2024, per a Mediaocean report. Only genAI ranked higher. What does this forecast mean for healthcare and pharma marketers? Go deeper with our full report.

Amazon will get a growth boost from its OTT video service. Amazon will benefit from a new kind of growth model in 2024, thanks to its ad-supported video-on-demand initiative with Prime Video. By the end of the year, Amazon will have transitioned most of its OTT viewers to an ad-supported subscription tier in the US, Canada, Germany, the UK, France, Mexico, and several other major markets.

And those YouTubers are also now developing shows with a repeatable format that makes them more easily transferable to TV and streaming services. This year, I do expect that we'll see more Hollywood studios and streaming services go after creators. (20:04):. I wrote about this in our larger trends to watch report this year, but the success of Mr.

Netflix鈥檚 ability to innovate beyond its core streaming service will be critical to maintaining its dominance as competition heats up.

A July 2023 SuperAwesome survey found that most US children determine what content they watch on their own, and that their needs are the primary factor behind whether a parent subscribes to a given OTT service. In 2024, children ages 11 and younger will outnumber teens under the age of 18 on YouTube, Netflix, and Disney+. YouTube has the highest monthly rate of usage among children.

In 2024, US digital pay TV services will make $15.41 billion in subscription revenues鈥攖hat鈥檚 nearly one-fourth of total subscription over-the-top (OTT) revenues and almost one-fifth of total pay TV subscription revenues. YouTube TV and Hulu + Live TV have grown their subscription revenue share. Prior to the pandemic in 2019, these services received half of US vMVPD subscription revenues.

TV is transforming into a retail platform: Shoppable media drives real-time purchasing, with US consumers spending $290 annually on TV-inspired products.