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Last week, YouTube reported that ad revenues were up 13% YoY to $8.7 billion and connected TV (CTV) views grew 130%, demonstrating the platform’s massive potential for advertisers. Between Shorts, YouTube’s flagship short videos that competes with TikTok and Instagram Reels, and its foray into CTV, YouTube is central to digital advertising. Here are five charts demonstrating just how big YouTube’s reach is.

These two cohorts have been most negatively affected by rising inflation and dwindling disposable income, putting the cost of a monthly Netflix subscription out of reach for many households. Netflix will dominate paid streaming—with or without ads.

Ad-supported video-on-demand (AVOD), such as The Roku Channel and ad-supported versions of subscription services like Netflix and Disney+. YouTube, which will have nearly 45% of its viewing time on CTVs. Digital live TV services, such as Hulu + Live TV. Mobile remains the king of digital advertising, largely due to its diversity of content.

Streaming services were busy increasing subscription prices. It has become more expensive to avoid advertising, which is swaying more viewers to put up with ads.

Ad-supported video-on-demand (AVOD) viewing will reach more than half of the US population in 2026, up from 41.8% this year, per our forecast.

Major services like Disney+ and Netflix have also launched advertising subscription tiers, spurring brand interest. Our take: Advertising may be pulling out of a cold season, but growth still won’t return to pandemic rates soon.

It shattered records with $50 billion in annual revenues, combining ad sales and subscription growth. YouTube TV and NFL Sunday Ticket are cementing YouTube’s presence in premium content. But consumers are showing signs of fatigue with subscription-based streaming services. After Netflix, Disney+, and Amazon all raised prices in 2024, more users are opting for cheaper, ad-supported plans.

It’s becoming more expensive for streaming viewers to avoid advertising. Netflix, Disney+, and others have raised subscription prices over the past several months.

Among subscription over-the-top (sub OTT) platforms, Paramount+ is set for standout ad revenue growth of 24.1%. And among the cohort of major free ad-supported streaming TV (FAST) services, Tubi will set the pace at 24.7%. Nearly every CTV player will outperform the wider digital ad market. To see the full forecast, click here. Social network ad spending—excluding TikTok—is in bad shape.

The Asia-Pacific coverage in the Global Media Intelligence Report includes poll results from Australia, China, Hong Kong, India, Japan, New Zealand, Philippines, South Korea, and Taiwan.

FAST viewership skyrocketed from 2019 to 2021. Now that these services are relatively mainstream, growth has settled down. But FAST remains one of the top-growing subcategories within the OTT ecosystem.

Reallocation from linear TV is the No. 1 source for funding CTV ad spend increase. 5 key stats on CTV: Growth normalizes, subscriptions reign, and ad spend evolves.

US programmatic video ad spend will grow $22.51 billion between 2023 and 2025, a 30.2% increase, according to our forecast.

In 2025, more than half of US Gen Zers (52.9%) and millennials (52.0%) will be monthly generative AI users, according to our forecast.

How Amazon Prime Video and Netflix are balancing subscription and ad revenue. 5 key stats on CTV: Growth normalizes, subscriptions reign, and ad spend evolves. Gen Zers’ Netflix use is catching up to TikTok use. US advertisers are pulling money from linear TV to increase programmatic CTV spend.

US Ecommerce Forecast 2023 (Insider Intelligence subscription required). Gen Z will push US mcommerce toward the tipping point for online sales. Walmart and Amazon look to boost shipping speeds. How retailers like Sephora, Nike, and Amazon bridge the digital-physical gap.

Key stat: 43% of US adults say discounts are the main reason they sign up for subscription services, per May data from SurveyMonkey.

Impact of Tariffs on US Businesses (Ä¢¹½AV subscription required). Worldwide Retail Ecommerce Forecast 2025 (Ä¢¹½AV subscription required).

US adults are fairly evenly split on using mobile payment apps online versus in-store—except with PayPal, where 36% of users use the platform online most often, compared with 29% of users who use the app in-store, according to CivicScience.

TikTok parent ByteDance has until January 19, 2025, to sell the company or face a US ban. The company is suing to avoid the ban, but if the platform goes away, marketers need to know how to reach TikTok users on other platforms. From Gen Z to niche communities, here are five key stats showing the places marketers should be able to reach TikTok users.

Hispanic digital media usage rivals or exceeds that of the total population on most media platforms, especially Instagram and WhatsApp. Their strong online presence and enthusiasm for sharing product recommendations with friends make them both a target and an ally for advertisers.

Streaming Service CPMs 2023 (Insider Intelligence subscription required). As streaming wars heat up, nearly three in 10 US internet households are canceling services to save money. Seeking profitability, streamers increase subscription prices. Disney and Spectrum reach a new deal that includes Disney+ and ESPN subscriptions.

More US consumers are engaging in money-saving activities (like using coupons or shopping for deals) in 2023 than they did in 2019. The number of US consumers doing more comparison shopping online in particular has risen by 17 percentage points from 2019 to 2023.

Amazon’s handling of its ad-supported launch has also received blowback from consumers, and subscription growth is stagnating for most leading services. The MrBeast deal targets all three of those pain points.