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The 15 biggest US ecommerce players aren’t a surprise (here’s looking at you, Amazon, Walmart, and Apple). User-friendly mobile apps, quick delivery, innovation, and converting sales are what turn retailers into ecommerce powerhouses. Here are the companies our analysts believe best exemplify those features within the 15 largest ecommerce players.

And to push back a little bit on what you said, I think part of the reason people are being so harsh on Netflix for not growing its ad business fast enough is because Amazon launched its video ad business earlier this year and just flipped the switch and made ad supportive viewing the default for Prime Video viewers, and now it's among the leaders in the industry for ad revenue. (13:03):.

That would be half of what Netflix and Prime Video have today. So yeah, not really threatening those folks too much. If you look at total FAST services, so zooming out, looking at all those players together, how many folks watched those in 2018? 30 million Americans did. Today, a 100 million do, so close to a third of folks. But as these gents were saying, it's starting to slow down.

The cost-of-living crisis is forcing UK consumers to change where they shop to save money. To attract and keep customers, retailers and brands across all sectors need to invest in loyalty programs—and understand what shoppers want from them.

And the other piece of it is just Amazon's expanding offsite ambitions, them turning ads on in Prime video, for example, and the deals that they're forging with other folks to allow their user data to be the sort of spine for advertising across a whole bunch of different surfaces. And there's really nothing that Google can do about that.

Prime Video has 157. So that's 14 million less. Hulu has 128. And everyone else has less than a hundred million viewers to Netflix's 171. Time for the second half of the show. Today, in other news. Meta, TikTok, and YouTube prepare to face off at the 2023 Newfronts. And could instant videos represent the next leap in artificial intelligence? Story One.

YouTube, as I mentioned earlier, leapfrogged Netflix to take the top spot, Netflix in a close second, Hulu in a distant third, then it goes Prime Video and Disney+ to round out the top five streaming places. But, Paul, what two things jumped out to you the most with Nielsen's latest gauge and why? Paul Verna:.