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Platforms like TikTok, YouTube, and connected TV (CTV) are all competing for marketing spend. Without clear KPIs, marketers lack an understanding of鈥攁nd the ability to communicate with leadership about鈥攈ow campaigns are performing and where they should invest digital video marketing money.

On today鈥檚 podcast episode, we discuss which group of folks ChatGPT will affect the most next year, a social media ban for young people in Australia, how the 鈥渟nippet generation鈥� are influencing our world, what to make of this new group of 鈥渟ubscription pausers,鈥� movie theatre etiquette around throwing popcorn, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analysts Ross Benes and Evelyn Mitchell-Wolf, and Vice President of Content Paul Verna.

And one other thing I'd call out, social video, nearly 60% of time with social platforms is spent with video. So that's really keeping up that time. I was looking at our estimates that would exclude video from the equation and time has been dropping a couple one to two minutes a day since 2021 there. So it's really that push to video. And every platform has some sort of video product now.

We always talk social media, video, even gaming, but audio and even on when we think about different devices, I mean you can listen to audio on the CTV and there's more of that. Even social is shifting to CTV as well and in other connected places like the connected cars and things like this, so it'll continue to grow I believe so. Marcus Johnson:. What's the total amount of time per day?

The new report I mentioned that Debbie wrote on TikTok Reels and Shorts is called Social Video Usage and Ad Engagement: How Reels and YouTube Shorts Stack Up Against TikTok's Explosive Growth. Link in the show notes, or you can go to insiderintelligence.com to check that out. Debbie, let's end with the Metaverse. We have to. They renamed the company, for crying out loud.

And I think that's going to be really interesting to watch in future games because we already know that Gen Z are ditching TV and streaming to watch kind of social videos, and whether that will become a bigger thing for next year's games will be really interesting, I think. Paul Briggs (19:37):. Yeah, it's a good point.

This report is a guideline to help marketers understand connected TV through market size estimates, growth projections, and analysis of the complex landscape of ad buyers and sellers.

To reach the overwhelmingly young, diverse, and growing population of Hispanic consumers in the US, advertisers must understand their media preferences.

As Latin America鈥檚 digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time鈥攁nd money鈥攊f they wish to maintain a competitive edge in today鈥檚 rapidly evolving business environment.

On today鈥檚 podcast episode, we discuss the takeaways from Netflix鈥檚 record-breaking boxing event, the chances of TikTok dodging a US ban under a Trump presidency, the future of 鈥渞oadblock marketing鈥�, Perplexity鈥檚 new feature that lets you buy things directly within its search engine, the true story that inspired the 1992 film 鈥淎 League Of Their Own鈥�, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Director of Reports Editing Rahul Chadha, Senior Analyst Evelyn Mitchell-Wolf, and Senior Director of Forecasting Oscar Orozco.

Short-form video keeps growing: YouTube鈥檚 AI Dream Screen and Tubi鈥檚 curated 'Scenes' expand the trend in new directions.

Short-form video keeps growing: YouTube鈥檚 AI Dream Screen and Tubi鈥檚 curated 'Scenes' expand the trend in new directions.