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The growth can primarily be attributed to the Summer Olympics and start of the NFL season, which drew significant ad spending and emphasized the increasing importance of sports for big-ticket advertisers. In August, automotive TV outlays rose 6.1% year over year.

Yeah, so if you look at the subscription games that YouTube TV for example made when it got Sunday Ticket, you'd see that consumers really base their digital video decisions, especially subscription decisions around sports content. Marcus Johnson (08:28):. Yep. Daniel Konstantinovic (08:28):.

These include arts and culture events, sports games, and events surrounding animals and wildlife, according to MERGE data. 2. Gen Z brand founders are also creators. As brands act more like people, people are also acting more like brands, Ahmed said.

Lululemon athletica, Nike, adidas, and The North Face were among the 12 top sports brands to record over RMB 100 million ($14.1 million) in sales in the first hour, helped by strong demand for health- and wellness-related products. Other categories that performed well included pet products, toys, and apparel.

Our take: As Netflix pours significant spending into new sports offerings, investing hundreds of millions of dollars into long-term gaming projects could be too risky, especially when competing with devoted large-scale game publishers.

AI personalization in audio can drive conversions: The wide range of news, sports, and talk shows鈥攁s well as the large number of podcasts鈥攑resents a platform for innovative audio advertising. Employing AI to gain insights on user listening habits and topic preferences can help brands customize ads creatively to achieve greater relevance. Some companies are already reaping rewards.

It offers ad-free listening for about 100 million songs and millions of podcast episodes with Amazon Music, access to a vast collection of programming and live sports on Prime Video, and unlimited photo storage with Amazon Photos.

As WBD faces challenges, including a declining linear TV market and growing competition for streaming viewers, Steinlauf鈥檚 expertise will be missed, particularly in managing revenue streams from sports and digital sales.

On today鈥檚 podcast episode, we discuss the new challenges facing today鈥檚 CMO and how GenAI, and now AI agents, are transforming the job. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Analyst Jacob Bourne, and the President of Zeta Global Steven Gerber. Listen everywhere and watch on YouTube and Spotify.

In addition, Max, Peacock, and Paramount+ have doubled down on sports rights, while ESPN is pivoting from a cable network to a D2C streaming service. All this is driving a surge in CTV ad spending, especially since live sports content commands loyal viewership and high ad rates. What does this mean for marketers, media companies, and distributors? The TV ship has sailed.

It鈥檚 a divergent retail environment: While Dick鈥檚 Sporting Goods and Abercrombie & Fitch expect shoppers to spend freely this holiday season, Best Buy鈥檚 sales were softer than expected.

In light of the genAI-related scandals that have hit publishers鈥攊ncluding Red Ventures (owner of CNET), The Arena Group (owner of Sports Illustrated), and Gannett鈥攖here is a real possibility that advertisers will decide that genAI-created content is brand-unsafe, or less valuable or desirable than content created by humans.

Two categories (sports and fitness and home and garden) saw declines in click growth in Q2, decreasing 11.5% and 1.0%, respectively. This was originally featured in the Retail Media Weekly newsletter. For more marketing insights, statistics, and trends, subscribe here.

DirecTV plans to launch genre-specific bundles around sports, entertainment, and kids and family content. Zooming out: The FAST model is rapidly growing, with new services launching and existing platforms expanding. Viewership and revenues are increasing globally, driven by consumer demand for affordable streaming options and targeted content.

Footwear includes boots, sandals, shoes, slippers, and sneakers of all materials; it excludes specialty sports footwear (e.g., bowling shoes, golf shoes, cleats). Accessories includes all accessories for personal adornment, such as belts, costume jewelry, fine jewelry, handbags, hats, nonprescription sunglasses, scarves, and watches; it excludes footwear.

This year, plenty of campaigns showcased the innovation and creativity of the ad industry.

Jordan鈥檚 entry highlights the growing importance of personality brands, particularly in sports and social media engagement. Brand tr(AI)nsformation: AI leadership has become a key factor in how consumers see brands, as more companies use AI to drive innovation, efficiency, and personalized customer experiences.

More sports will come to streaming. Sports leagues will continue to license their content to digital platforms, in many cases exclusively. As that process plays out and legacy broadcast channels like ESPN move from the cable and satellite ecosystem to a D2C streaming model, sports fans will ditch their cable bundles for streaming services.

Comcast to distribute Max in the UK in exchange for US bundle rights: The deal shows competitors willing to team up in a saturated market.