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Depop’s trend report noted Barbiecore, Y2K, and sports apparel as three of 2023’s biggest trends. Primarily men and consumers ages 34 and younger have participated in livestream shopping. However, interest is picking up among those ages 35 to 54, according to our ecommerce survey. Influences on digital shopping include reviews, delivery times, and social media.

There won’t be a Dish-DirecTV merger: Debtholders quashed the deal, which would have helped buy time to stave off linear’s decline.

Venu Sports has been shelved for now, but it’s potential launch could pose a significant threat to linear TV’s remaining crown jewel: live sports.

There won’t be a Dish-DirecTV merger: Debtholders quashed the deal, which would have helped buy time to stave off linear’s decline.

On today’s special edition podcast, we discuss the evolution of creator content, how content is migrating off social channels, brand partnerships and the implications of AI on content. Join Vice President and Principal Analyst, Jasmine Enberg as she hosts Nicole Weltman, Head of Social from Taco Bell, Bryan Reisberg, Creator, CEO, and Co-Founder of Little Chonk, and Sarah Crockett, Senior Vice President and CMO of DSW. Listen everywhere and watch on YouTube and Spotify.

With 82.3% of streaming hours, Twitch leads the industry but faces stiff competition from YouTube’s talent poaching and new platforms.

Hispanic Heritage Month campaigns honor Latino culture: Brands like MLB and T-Mobile pay tribute, but year-round engagement remains key.

I mean this testament to women's sports worldwide, women's professional sports. I found some numbers on worldwide women's professional sports revenues and they're growing really fast. So this chart, you can see this is data from Deloitte that shows that the dollars are nearly doubling from basically $700 million to 1.3 billion in the past two years.

I'm kind of talking about sports and investment, but it's a story, really. The U.S. is incredibly good at many sports because there's a lot of investment in a lot of sports in the U.S., but I want to tell you the story of Eric Moussambani. (02:43):. Does that ring a bell with anybody? Anyone heard of him? He is from Equatorial Guinea. He turned up to Olympic trials in 2000 Sydney Olympics.

Consumers increased purchases of sports and recreation equipment like pickleball paddles and balls in 2023 versus 2022. Gen Zers and younger millennials are spending more than the average consumer on products like weighted blankets, aromatherapy, and toys to relieve stress.

Whether social media can replace linear TV is debatable. But there’s no question that it’s a strong contender for linear TV’s audience and ad dollars.

As streaming of live events like sports and awards shows increases, advertisers’ CTV strategy may not be set up for live TV. And just like how the mood may change within a TV show, a live event’s mood will likely change from one point to another.

Amazon sells ads for live sports that appear on Prime Video, and ad-supported Freevee content is also available within the Prime Video app. Grasping where new inventory is and isn’t being unlocked will be important for media planners. Some Prime Video viewing will remain ad-free.