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I'm kind of talking about sports and investment, but it's a story, really. The U.S. is incredibly good at many sports because there's a lot of investment in a lot of sports in the U.S., but I want to tell you the story of Eric Moussambani. (02:43):. Does that ring a bell with anybody? Anyone heard of him? He is from Equatorial Guinea. He turned up to Olympic trials in 2000 Sydney Olympics.

Many industries have a flagship event each year: for Hollywood, it鈥檚 the Oscars; for sports, it鈥檚 the playoffs or championships. For most brands, this pivotal time occurs in the fourth quarter. Given that this period is critical for brands, it follows that it is equally significant for retailers striving to capture consumer attention and drive sales.

I mean this testament to women's sports worldwide, women's professional sports. I found some numbers on worldwide women's professional sports revenues and they're growing really fast. So this chart, you can see this is data from Deloitte that shows that the dollars are nearly doubling from basically $700 million to 1.3 billion in the past two years.

As streaming of live events like sports and awards shows increases, advertisers鈥� CTV strategy may not be set up for live TV. And just like how the mood may change within a TV show, a live event鈥檚 mood will likely change from one point to another.

Amazon still hasn鈥檛 figured out the right formula for physical retail: The retail giant closes three of its Amazon Go convenience stores, leaving it with just 17 nationwide.

Amid shifting consumer priorities, competitive promotional activity, and an unusual calendar, brands and retailers must fine-tune their holiday 2024 marketing strategies to maximize sales during this critical period.

Consumers increased purchases of sports and recreation equipment like pickleball paddles and balls in 2023 versus 2022. Gen Zers and younger millennials are spending more than the average consumer on products like weighted blankets, aromatherapy, and toys to relieve stress.

Web search was added to ChatGPT's existing interface, now offering users results that include sports scores, news, stock prices, and weather, the service available for paid ChatGPT users now and free ones later. What happened was the SearchGPT people might have heard of, that was the initial release, and then, now, that's been rolled up into ChatGPT.

What it means: Live sports will continue to play an important role in the battle for CTV ad dollars. Sports rights will be important for streamers, as will the need to innovate on what sports viewing means, either through multiview options akin to NFL RedZone or through alternative broadcasts like Paramount鈥檚 Nickelodeon NFL games. This was originally featured in the 蘑菇AV Daily newsletter.

Kylie Robison of The Verge notes that rather than launching as a separate product, web search will be integrated into ChatGPT's existing interface, with results that look the same and provide links to sources for the answers it gives on things like sports scores, news, stock prices, and weather.

Footwear includes boots, sandals, shoes, slippers, and sneakers of all materials; it excludes specialty sports footwear (e.g., bowling shoes, golf shoes, cleats). Accessories includes all accessories for personal adornment, such as belts, costume jewelry, fine jewelry, handbags, hats, nonprescription sunglasses, scarves, and watches; it excludes footwear.

Roku Sports Channel will be accessible on Roku devices, Fire TVs, and Samsung and Google TVs. Why it matters: Cost-conscious consumers are thirsty for niche content and more affordable options, especially as major streamers like Disney raise prices for their subscription-based services.

The company鈥檚 focus on expanding its ad offerings, partnering with top sports leagues, and expanding agency partnerships has significantly boosted ad revenues, which grew 41% in Q2. As Reddit refines its search capabilities and explores AI-driven search enhancements, it's poised to further increase user engagement.

They're leaning back into sport and performance, and I think they have a real opportunity in North America to seize on some of the white space that may be created with Nike's current struggles. So I think this is a brand and retailer where we're seeing really significant payoff from their turnaround efforts. Sara Lebow (25:08):. It's funny that adidas' CEO came from Puma.

Depop鈥檚 trend report noted Barbiecore, Y2K, and sports apparel as three of 2023鈥檚 biggest trends. Primarily men and consumers ages 34 and younger have participated in livestream shopping. However, interest is picking up among those ages 35 to 54, according to our ecommerce survey. Influences on digital shopping include reviews, delivery times, and social media.

Automotive sector dominates Interbrand rankings: Kia and Ferrari see strong gains, while Tesla鈥檚 brand value drops 9%.

Discovery's bid to match Amazon鈥檚 offer, which may lead to legal challenges and create further problems for the beleaguered media giant; it also hurts Venu Sports, the upcoming sports property from WBD, Disney, and Fox. The future of 鈥淚nside the NBA,鈥� a popular show on Turner, is also uncertain, although there is optimism about its potential move to Amazon.

The company joined other streaming services like YouTube and Amazon Prime Video in dishing out billions for sports rights when interest rates were much lower. Late to the frenzy: The changing financial realities of sports rights deals are made clear by FIFA鈥檚 Club World Cup struggles.

In context: Roku has become a sticky platform, strategically surfacing content to users and inking crucial sports deals that make it a hub for content of all kinds. In its earnings, Roku attributed significant gains in sports content viewership to a recent deal with Major League Baseball and to 鈥淶ones鈥� that serve as entry points for viewing NBA and NFL content.

Peacock will lead all platforms (47.0% growth), thanks mainly to the 2024 Summer Olympics and other live sports offerings. Max will take second place, growing its time spent among the population by 12.0% this year. Read the full report, US Time Spent With Media H2 2024 Update.

But this isn鈥檛 a sign that the cashierless tech industry is struggling. Grabango鈥檚 big-name competitors are ramping up their operations