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Our take: As Netflix pours significant spending into new sports offerings, investing hundreds of millions of dollars into long-term gaming projects could be too risky, especially when competing with devoted large-scale game publishers.

AI personalization in audio can drive conversions: The wide range of news, sports, and talk shows鈥攁s well as the large number of podcasts鈥攑resents a platform for innovative audio advertising. Employing AI to gain insights on user listening habits and topic preferences can help brands customize ads creatively to achieve greater relevance. Some companies are already reaping rewards.

Lululemon athletica, Nike, adidas, and The North Face were among the 12 top sports brands to record over RMB 100 million ($14.1 million) in sales in the first hour, helped by strong demand for health- and wellness-related products. Other categories that performed well included pet products, toys, and apparel.

These include arts and culture events, sports games, and events surrounding animals and wildlife, according to MERGE data. 2. Gen Z brand founders are also creators. As brands act more like people, people are also acting more like brands, Ahmed said.

By that measuring stick, it's kind of hard to find a publishing creator or entity that can beat them, frankly, I, as an early middle-aged, mid-brow guy, who likes movies and sports, probably spend close to eight or nine hours a week with shows that The Ringer puts out, and that's more than any television show.

DirecTV plans to launch genre-specific bundles around sports, entertainment, and kids and family content. Zooming out: The FAST model is rapidly growing, with new services launching and existing platforms expanding. Viewership and revenues are increasing globally, driven by consumer demand for affordable streaming options and targeted content.

Whether social media can replace linear TV is debatable. But there鈥檚 no question that it鈥檚 a strong contender for linear TV鈥檚 audience and ad dollars.

It offers ad-free listening for about 100 million songs and millions of podcast episodes with Amazon Music, access to a vast collection of programming and live sports on Prime Video, and unlimited photo storage with Amazon Photos.

My what shoes should I buy strategy, which probably isn't great for a fashion brand or a sports brand, is I ask the nurses I know what they're wearing because the nurses always have the most comfortable, most durable shoes. Zak Stambor (08:01):. Get your shoes back on store shelves as well.

Who is OpenAI鈥檚 new CMO? Kate Rouch will lead the company through its first advertising efforts as it seeks to diversify revenues.

And with sports rights and audiences increasingly embracing digital viewing channels, linear鈥檚 ability to rely on sports may be sunsetting. The challenge for a merged DirecTV and Dish Network will be stemming the decline and developing a strategy to transition to the digital era.

Jordan鈥檚 entry highlights the growing importance of personality brands, particularly in sports and social media engagement. Brand tr(AI)nsformation: AI leadership has become a key factor in how consumers see brands, as more companies use AI to drive innovation, efficiency, and personalized customer experiences.

In addition to subscriber growth, Paramount must maintain its presence in premium content, especially sports, to retain viewers and advertisers. This includes more efficient spending and greater synergy between its traditional and digital businesses.

On today鈥檚 special edition podcast, we discuss the evolution of creator content, how content is migrating off social channels, brand partnerships and the implications of AI on content. Join Vice President and Principal Analyst, Jasmine Enberg as she hosts Nicole Weltman, Head of Social from Taco Bell, Bryan Reisberg, Creator, CEO, and Co-Founder of Little Chonk, and Sarah Crockett, Senior Vice President and CMO of DSW. Listen everywhere and watch on YouTube and Spotify.

And the remainder is mostly made up of videos on news and sports websites, esports services like Twitch, YouTube alternatives like Vimeo, and adult content (pornography). Total time with digital video far exceeds TV time. TV may endure as the single largest category for a while longer, but all digital options combined far exceed TV鈥檚 reach.

Amid shifting consumer priorities, competitive promotional activity, and an unusual calendar, brands and retailers must fine-tune their holiday 2024 marketing strategies to maximize sales during this critical period.

Sports teams and media companies have teams helping get streaming platforms off the ground. But creators are launching their own platforms. Dropout from College Humor and 2nd Try from The Try Guys offer fans a way to subscribe to creator content directly.

The WNBA will reassess its media rights value after the 2028 season, when it will likely take advantage of the rising ROI for advertisers in women鈥檚 sports that extends elsewhere, including women鈥檚 tennis.

In light of the genAI-related scandals that have hit publishers鈥攊ncluding Red Ventures (owner of CNET), The Arena Group (owner of Sports Illustrated), and Gannett鈥攖here is a real possibility that advertisers will decide that genAI-created content is brand-unsafe, or less valuable or desirable than content created by humans.

Discovery over the planned launch of Venu Sports succeeded in temporarily blocking the streaming service. The company has framed Disney鈥檚 blackout as an existential threat. Streaming services have steadily eaten into pay TV鈥檚 market over the last few years, but the rise of ad-supported subscription streaming and the transition of sports to digital channels threatens to accelerate that trend.

An extended blackout posed a significant threat for DirecTV: Sports events, particularly NFL games, are consistently the most-viewed broadcasts on linear TV. Going without those broadcasts for a long period could upset consumers and worsen pay TV churn rates, as well as reduce potential ad revenues. In order to retain market strength, pay TV services have been consolidating.