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The feature, dubbed 鈥淟ive setup for client acquisition,鈥� enables livestream hosts to promote a CTA button that allows viewers to directly connect with the host through DMs during the stream. TikTok鈥檚 livestream strategy: The new feature is part of TikTok鈥檚 broader push to promote its livestream offerings in a bid to keep creators and brands engaged with the platform.

The degree to which streaming services seek out and rely on ads as a main revenue driver varies widely.

Short-form 鈥渕icrodrama鈥� content is surging in China. As the format gains popularity, streaming platforms are exploring new ways to monetize and export the phenomenon to overseas markets.

Last July, Apple was criticized across social media for a promotional video set in Thailand that many viewers felt did not represent the modern experience of the country. Apple apologized for both ads. Tor Myhren, vice president of marketing communications at Apple, told Ad Age that the company "missed the mark" with the "Crush!" spot.

The platform enabled direct messages during livestreams to simplify lead generation, allowing viewers to connect directly with the host during streams. Behind the push: TikTok is trying to convince creators and brands to stick with the platform despite concerns over a possible US ban, as competitors like Meta and YouTube angle for wary audiences.

But I think it's interesting because there is this broader debate, or maybe not a debate, but conversation in the industry around reach, and TV's kind of diminishing ability to achieve advertiser's mass reach goals because linear TV is declining in terms of viewership. And then on the streaming side, although streaming viewership is on the rise, there are more ad-free players in that space.

Even the oldest members of Gen Alpha (born between the early 2010s and 2024) are younger than the iPad. For this digitally native generation, YouTube is the place to be, but other media channels like streaming platforms and even podcasts are popular. With the future of Gen Alpha鈥檚 social media use uncertain as states like Florida bar children under 14, marketers should know where the demographic is consuming content.

The results are promising: Since launching in mid-2024, the program鈥檚 ads have shown a 130% increase in video completion rates, 23% higher view rates, and viewers are 18% more likely to convert to leads than those exposed to standard video formats, per LinkedIn.

Amazon Prime Video will introduce ads to its streaming content starting on January 29. The move will leverage Amazon鈥檚 existing ad business and first-party retail media data to deliver ads on video content, something the company already does on Freevee and Fire TV. Here are five charts to prepare advertisers for this change.

The news: YouTube will soon integrate Google Lens into Shorts, allowing viewers to search objects, landmarks, and products directly from short-form videos. The feature enables real-time visual search without leaving videos, offering deeper engagement and wider potential for discovery and advertising.

US subscription OTT viewers already average 2 hours and 37 minutes (2:37) per day watching the platforms, per our forecast. While digital video viewers on TikTok will likely flock to other vertical video channels, some may pivot to longer-form content like CTV, where advertisers can meet them. 4. How to reach product researchers.

So there was a point made, streaming viewers are generally accepting of ads, but just a third of CTV ads draw two or more seconds of active eyes on the screen attention, just about a third of CTV ads draw two or more seconds of active eyes on the screen attention.

Amazon is shaking up the streaming CPM market: Prime Video ads will launch with $30 CPMs at the end of the month in a sign that streaming ad costs are stabilizing.

Nearly 40% of US digital video viewers will be FAST viewers in 2024, according to our forecast. To save money, 29% of US households with internet are canceling their video streaming subscription services, per a Parks Associates study. According to the same ViewNexa survey, 65% of US consumers say two or three ad breaks per hour are acceptable for FASTs. Use this chart:.

Netflix with ads is trailing streaming rivals: The service is struggling to compete with recent entrant Amazon and has lowered CPMs.

he streaming service is expected to bypass the video-centric social media giant by 2026. Nonetheless, Netflix use is influenced by social media: 45% of Gen Zers choose what to watch based on trending content, according to Tubi.

There are more worldwide social users than there are smartphone users, digital video viewers, or messaging users. Ad revenue growth will rebound for some platforms鈥攂ut not all. Meta鈥檚 historic 2022 decline won鈥檛 be repeated in 2023, and Snapchat will maintain its double-digit momentum.

These include ownership of smart home products, smartwatches, and game consoles; viewership of streaming services and traditional TV (in a tie with Argentina); and use of voice assistants, social media, and music/audio services. Chart Overview by Country. Argentina. Brazil. Chile. Colombia. Mexico.

Digital ad giants beat Q1 expectations, but tariffs, regulation, and slowing growth signal choppy waters ahead. This report breaks down which platforms are thriving, which are stalling, and what鈥檚 next for search, social, streaming, and retail media.

AVOD services added 11.9 million viewers in 2022, with free premium video streaming services tacking on another 5.6 million. Those gains dwarfed those of subscription OTT viewers, and similar trend lines will continue in 2023 and 2024 before gains start to even out across service categories in 2025. Consumers agree: The best things in life are free.