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Health Trends to Watch in 2025 (蘑菇AV subscription required). US Healthcare and Pharma Ad Spending 2024 (蘑菇AV subscription required). Note: Data was provided to 蘑菇AV by Comscore.

How CMOs Balance Brand Integrity and Bravery (蘑菇AV subscription required). Data Drop: 5 Charts You Need in 2025 (蘑菇AV subscription required). Methodology: Data is from the November 2024 M Booth "Cultured: How Brands Can Make Their Mark In Culture And Why It Matters." 3,015 US consumers ages 18-55 were surveyed online during August 24-September 6, 2024 by Savanta.

Like Disney鈥檚 post-blackout deal with Charter Spectrum last year, DirecTV will now offer access to Disney+ and Hulu for subscribers of certain satellite plans, tipping the long-term scales for subscriptions in Disney鈥檚 favor.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

But we do estimate that US adults will spend about an hour more per day watching traditional TV (2 hours, 55 minutes) than subscription streaming services (1 hour, 49 minutes) this year. Despite the influx of sports events to streaming, most sports still run through traditional TV.

Professional fields like finance and legal research will sustain subscription models, while general search consolidates around ad-supported platforms鈥攅xpanding the overall search advertising market through increased user engagement. A two-tiered landscape will emerge in retail search.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

That squeeze has given streamers an opportunity to shift consumers over to ad-supported subscription tiers, which offer cheaper access to content while providing more revenues. In May, Antenna found that US ad-supported streaming subscriptions grew 80% in just one year. Our take: Consumers鈥� appetite for ad-supported subscription offerings has grown along with demand for bundles.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

It offers a $30 monthly subscription fee for access to 1,000 daily stories鈥攖oo high a price and too broad an offer for many light users. But it created a lower tier featuring genAI-condensed versions of three top stories for $7 per month. The result was a significant audience for the new subscription tier and virtually no cannibalization of existing users, according to Verma.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

This contributes to a drop in total inventory because streaming ad loads are lighter than linear TV, and many streaming viewers use ad-free plans. 鈥淎s supply becomes more finite, demand will increase and the upfront will continue to be a focal point for the industry,鈥� said Aaron Lilly, executive vice president, client success and growth at VideoAmp. But the upfronts aren鈥檛 for everyone.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

Netflix rounds out its best quarter with a WWE rights deal: The streamer is still seeing strong subscription and revenue growth thanks to an ad-supported boom.