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Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

The news: Horizon Media, the largest independent media agency in the US, is on the lookout for acquisition targets. CEO Bill Koenigsburg told Business Insider in an interview that the company is actively searching for acquisitions in retail technology, influencer marketing, and sports marketing.

For five years, retail’s outsize increases were driven by growth in digital ad spending as more shopping moved online, and retail media networks (RMNs) emerged to target consumers closer to the point of purchase. This year, we will see moderate retrenchment as retail digital ad spending grows at the slowest rate since we began tracking this metric in 2017.

The company also has direct relationships with retailers, like Target. Creator entrepreneurs are also disrupting the retail landscape. The Amazon-Spotter deal signals that retailers recognize the power of creators in driving sales, sometimes at the expense of traditional brands. It could also help accelerate the development of more creator businesses in 2025.

It’s not the only one: Nestlé’s first major US brand launch in nearly three decades targets GLP-1 users and others looking to manage their weight with products like protein-enriched pizzas and protein shots. Our take: Food companies face a variety of headwinds in 2025.

It leverages Klarna’s first-party data to let retailers precision-target ads at millions of high-intent shoppers within its app. Ads Manager expanded into more markets in November 2023 after US retailers running ads through the tool reported clickthrough rates (CTRs) 25 times higher than the industry average. Strengths.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

LinkedIn enhanced its Thought Leader Ads so advertisers can sponsor content, including posts with videos, further expanding the ways marketers can reach target audiences. YouTube is essential for long-form and educational content and important for searchability.

Amazon, Target, Shopify, and Walmart are all looking to activate the CTV channel. But downsides to CTV advertising exist. There are a few reasons CTV ad growth has been stymied thus far:. Cost. More than a third of UK marketers cited this reason in a YouGov survey for Teads. The report noted that premium CTV is much less expensive than primetime linear TV.

Marketers normally interview a mix of clients, prospects, industry experts, and internal subject matter experts to create personas—semifictional characters that represent market segments we want to target. Both that and the process of analyzing the resulting data and interview notes are very time-consuming.

Temu’s current US strategy is to target larger basket sizes and greater purchase frequency. Newcomers with ties to China are seeking a piece of the marketplace pie. TikTok Shop and Shein, two other recent arrivals to the US marketplace scene, are vying to draw many of the same shoppers, brands, and Chinese sellers from their rivals.

Why this matters: Ally’s card program targets consumers with middle to low credit scores. This was becoming a problem for Ally given this consumer segment faced the brunt of financial stress from stubborn inflation and high interest rates. These factors led to concerning charge-off levels. Ally’s credit card net charge-off rate in Q4 2024 was 10.0%.

Domino’s US same-store sales rose 0.4% in Q4: The chain’s emergency pizza promotion and other offerings weren’t enough to convince cost-conscious consumers to bite.

Walmart Connect also announced in May that it will provide data to help target ads across Disney+. Target takes more control as it loses ground. Target will account for 3.2% of retail media ad spending in 2024. This is a full percentage point lower than the 4.2% that Target claimed in 2020. By 2026, it will drop to 2.9%. Target has taken buying search ads in-house.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

The other is deterministic, privacy-compliant data that can be used to target consumers who sit at the top or middle of the purchase funnel. Consequently, most retail media advertisers will continue to spend. A full three-quarters of advertisers said they will increase their retail media ad spending in 2025, per November 2024 Ebiquity data.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

The tariffs remain a moving target, meaning advertisers need to be able to pivot quickly. They can lean into social media’s agility by crafting different plans based on how much they may need to ramp up (or ramp down) social spending. Think beyond the bottom of the funnel. In times of uncertainty and tight budgets, it’s natural for advertisers to prioritize immediate ROI.