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Nielsen and Paramount bury the hatchet: Measurement renewal deal offers a glimpse into the state of Nielsen competitors.

GoodRx rolls out expanded online pharmacy services: Consumers fill medications and pay for them on GoodRx’s platform. Struggling drugstore chains can partner with GoodRx and improve their customers’ pharmacy experiences.

Digital users in Quebec—most of whom speak French as their first language—have unique habits that are different from the rest of Canada. These include heavier consumption of TV and lighter usage of digital services and online shopping.

On today’s podcast episode, we discuss which hotel guest behaviors do people think are most acceptable and unacceptable, the first ad on every media type, how American households look today compared to the 1960s, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Blake Droesch, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.

AI darlings split the spotlight: Anthropic’s $30 billion valuation underscores its safety focus and enterprise ties, while Perplexity, worth $9 billion, battles legal woes and bets on ads to stay competitive.

US upfront TV ad spend will decline this year by 2.5% and again in 2025 by 4.5%, marking three years of decline, per our May 2024 forecast.

Chaos reigns at federal health agencies: Communications pauses, funding freezes, and fraud investigations have all taken place in recent weeks. Here’s why the flurry of activity holds serious implications for the future of the NIH, CDC, and CMS.

Super Bowl LIX ads showcase humor, nostalgia, and star power: Brands like Taco Bell, Budweiser, and Michelob Ultra aim for cultural impact with high-energy, social-driven campaigns.

Issuers are relying more than ever on this segment to bolster payment volume and revenues.

McDonald’s turns to AI to streamline operations, bolster customer experience: But it isn’t clear how much the technology will translate into increased sales.

Market instability as well as concerns over an economic slowdown as a result of President Trump’s tariffs are making the BNPL player pause its plans

US box office sees 2023 decline: Family films lead revenue, while 2025 promises recovery with blockbuster releases and stable marketing plans.

How SiriusXM plans to compete with Spotify: After a failed music streaming venture, the company is reinvesting in its car business.

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Just as television evolves, so does its advertising potential. With a significant increase in viewership for ad-supported streaming services and FAST channels, the opportunity for advertisers is immense. Discover how the shift towards legacy and rerun content is reshaping strategies.

Kohl’s fires its CEO for cause: The move leaves the struggling department store without a clear strategic direction at a challenging time for all retailers.