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鈥淚 contacted @Chewy last week to see if I could return an unopened bag of my dog鈥檚 food after he died,鈥� wrote one X (formerly Twitter) user in June 2022, as reported by In the Know. 鈥淭hey 1) gave me a full refund, 2) told me to donate the food to the shelter, and 3) had flowers delivered today with the gift note signed by the person I talked to??鈥�.

Its communities are also active on Twitter/X and LinkedIn. Fvc Bank, based in Fairfax, Virginia, with $2.4 billion in assets under management. Differentiation: It鈥檚 focused on enhancing the customer experience, partly through tech investments. A digital origination system for small and midsize business (SMB) banking, Lightning Lending, can prefill sections of forms with customer data.

Instagram, LinkedIn, Twitter, Snapchat, WhatsApp, and Reddit accounts aren鈥檛 as common in the province, according to an August 2022 Leger and Ressac poll. But Quebec is ahead of English Canada in Messenger adoption. Users who are exclusive to Messenger must also have a Facebook account, so the messaging app drives up the utility of Facebook across the board.

Despite some of the most significant platforms having significant setbacks in 2022鈥攎assive layoffs (Snap, Meta, Twitter) caused by weaker-than-anticipated revenue gains and greater government scrutiny of TikTok鈥攄igital is still generating faster growth than the market writ large.

Taylor Lorenz of the Atlantic thinks Elon Musk and Linda Yaccarino of X, formerly Twitter, are making the same mistake that has tanked other social networks. She writes, "Celebrities and high profile figures have fled the platform X." That is Twitter. "Hate speech has risen. Mr. Musk's tweets have become erratic and hostile.

For context, Twitter made around $5 billion in 2021. That was the last full year of reported numbers we have before Mr. Musk took Twitter private last year. But given, if someone explained to you, okay, there's a company, if it was like a blind reveal, they do these on First Things First sports show where it's like, okay, the company is just silhouetted and you can't see what it is. It's gray out.

The audience Twitter has next year will be 70% as Twitter users are dropping by a few million threads, users are increasing by a few, but that is monthly, daily, obviously a much more accurate depiction of what's going on.

By the end of 2025, Douyin will have almost twice as many users as Sina Weibo, a microblogging website and app similar to X, the platform formerly known as Twitter. Weibo is very much alive and well, but it鈥檚 no longer the talk of the town. There will be 433.2 million users on Weibo in China in 2023, reaching 30.7% of the population.

In today's episode, first in the Lead, we'll cover organic social and then for another news, we'll discuss why the ad market feels bleak and whether X, formerly Twitter, can turn the ship around. Is there still time? We start, Jeremy, with the lead and we wanted to talk about organic social marketing for this episode.

I mean, I mentioned what's happening at Twitter, but if you look at TikTok and the potential regulations on the horizon for them, there's just so much influx in the market that things could tip one way or the other quite easily.

Elon Musk is still in the early stages of trying to turn X, formerly known as Twitter, into a super app鈥攁nd faces numerous challenges. Super apps dominate in parts of Asia, but none have emerged in the West. A few financial firms (Revolut, PayPal, and Klarna among them) are encountering hiccups as they diversify their services.

This is already happening with sites such as Reddit and Twitter, which now charge for their application programming interfaces (APIs). But it will also affect a broad range of content, raising the premium for high-quality sites and flooding the market with cheap autogenerated content. Large language models start to combine skills to fulfill tasks. Multimodal models will rapidly become more common.

The Hollywood strikes are revealing the full power of creators. They鈥檙e accelerating the diversification of platforms and revenue streams, and they will lead to more TV-like content and creator-owned media. Here鈥檚 how marketers, social platforms, and media companies should respond.

TikTok鈥檚 addictive videos add up to a huge amount of time spent on the platform. It鈥檚 already the No. 2 social app in daily minutes and will top the list by 2025.

Instagram, for context has 150 monthly users in the US, but Twitter, Thread's rival, X, only has just about 54 million compared to 30 for Threads, is what we estimate. And theirs is falling as well. Meta, they say that they have 175 million monthly actives, but that's worldwide and it's active accounts, not individual people.

Instagram or Facebook, paid for alternative, but think about Twitter Blue or Snapchat Plus. Yeah, they don't have big user bases, but they are bringing in incremental revenue. And this would just bring in alternatives for people that are seeking it.

And without needing to work the algorithm, people are probably going to find a lot of what they loved in Twitter in Substack instead. Marcus Johnson:. Story two, "YouTube makes Sunday Ticket a whole lot more expensive than it used to be. Writes Insider Intelligence's briefings analyst, Daniel Konstantinovic.

US adults will spend 1 minute less with media this year than in 2022, although the longer-term topline trend is stable. Among formats and platforms, CTV is grabbing share, mobile is approaching a plateau, and Netflix and TikTok reign supreme.