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Outside of the US and China, the UK is the largest B2B digital advertising market. In the major markets of Western Europe, a relatively higher share of digital ad spending comes from B2B compared with the rest of the world. This will help put the UK, Germany, and France among the top countries for B2B digital ad spending outside of the US and China.

The news: Prada is nearing a deal to acquire Versace, per Italian media reports鈥攅ven as tariffs add further upheaval to an already shaky luxury market. Much has changed: The deal looks very different in the harsh light of the post-tariff environment.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

However, 62% of US and UK adults say they are likely to buy a product via AI-powered virtual shopping assistants if it helps them find exactly what they want, according to November 2024 data from Arlington Research and Coveo. What it means: Consumers want exclusive perks more than futuristic tech鈥攗nless that tech, like AI assistants, clearly improves the shopping experience.

By 2030, mobile gaming revenues worldwide will total $195 billion, according to GlobalData research. 86% of US and UK players engage with mobile games at least once per week, and 53% play daily, per Activision Blizzard Media. Use this chart:. Make the case for expanding advertising to include gaming. Consider selling branded virtual goods in mobile games.

UK retail footfall declined in November as shoppers waited for Black Friday deals: Poor weather and subdued confidence also weighed on traffic, souring retailers鈥� holiday prospects.

Marks & Spencer, Tesco flag challenges as UK economy weakens: Confidence is slumping due to concerns over tax hikes and sluggish consumer demand.

Retail media has matured greatly since our 5 retail media networks (RMNs) worth watching. That evolution has come from growth in spend (we forecast US omnichannel retail media ad spend growth at 26.0% this year, with larger increases in off-site and connected TV), in-store innovations, and new entrants from other non-retailers.

Ad spending will rebound in 2024, as mobile formats continue to dominate and areas like connected TV and retail media drive renewed growth.

On the flip side of this, though, England, Scotland, and Wales have their own football and rugby teams, but in the Olympics they compete as Great Britain, correct? Marcus Johnson (31:51):. Yes. Yeah, I don't know why. We share a team when we're doing the Olympics, but we can't stand each other the rest of the time, pretty much, which includes when we play soccer. [inaudible 00:32:04].

Why it matters: A take-private deal with Sycamore could include a sell off of some pieces of Walgreens鈥� business, such as Boots, the company's UK pharmacy chain that has been in talks to be sold multiple times over the past few years.

Key stat: Marketers are actively using emerging social platforms. 82% are either already posting on or planning to build a presence on Bluesky, while 80% of marketers are either posting on or planning to build a presence on Threads, according to a Sprout Social survey of marketers in the US, UK, and Australia.

The Messenger's shutdown, only eight months post-launch, underscores the dire state of media and the challenges of relying on an ad-supported model in a landscape dominated by tech giants and a plethora of advertising platforms.

And finally, we're in the UK looking at Ofcoms's latest media nation's report and traditional TV's future doesn't look so bright. The 2023 report from the UK's media regulator found that traditional TV viewing was declining at a faster rate than ever before. According to the study, the proportion of people watching a linear live TV broadcast each week dropped from 83% in 2021 to 79% in 2022.

National Bank plans to expand its offerings by leveraging Canadian Western鈥檚 sizable presence in Ontario and British Columbia as well as its focus on and relationships with small- to medium-size corporations, per a press release.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

Media habits in Canada have changed, favoring digital across all formats. The GMI report for Canada is a single source for quantifying the pace of change in time spent with media, media adoption, and device ownership.

The platform鈥檚 play is to become an end-to-end media partner without degrading the user experience that built its brand. With scale, targeting, and premium context all in one place, the question is less whether Netflix will compete for CTV dollars鈥攁nd more how quickly buyers will follow.

Note that GWI interviews and represents each country's online population ages 16+ (in Canada, Hong Kong, Japan, Israel, Singapore, the UK, and the US) or ages 16-64 (in other markets)鈥攏ot its total population.

The survey was conducted in Australia, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, Ireland, Italy, Japan, Luxembourg, Mexico, Netherlands, Norway, Poland, Saudi Arabia, Spain, Sweden, United Arab Emirates, the UK, and the US.

With improved measurement, marketers can more confidently evaluate Spotify鈥檚 ROI alongside digital video and social platforms鈥攁ddressing a long-standing gap in media mix modeling. With these upgrades, Spotify is no longer just a listening destination鈥攊t鈥檚 positioning itself as an essential component of the modern media plan.

The EU and UK have both passed sweeping laws like the Digital Markets Act that redefine the rules around data collection and come with their own: Companies in violation of the DMA can lose up to 10% of their global annual revenues. Those laws also limit how platforms can gather and use data from minors, causing major signal loss for in-demand advertising data.