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This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters written by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

Still, Shein remains a heavyweight in the US and UK fast-fashion scenes as younger shoppers snap up its cheap, trendy products.

The Messenger's shutdown, only eight months post-launch, underscores the dire state of media and the challenges of relying on an ad-supported model in a landscape dominated by tech giants and a plethora of advertising platforms.

And finally, we're in the UK looking at Ofcoms's latest media nation's report and traditional TV's future doesn't look so bright. The 2023 report from the UK's media regulator found that traditional TV viewing was declining at a faster rate than ever before. According to the study, the proportion of people watching a linear live TV broadcast each week dropped from 83% in 2021 to 79% in 2022.

Note that GWI interviews and represents each country's online population ages 16+ (in Canada, Hong Kong, Japan, Israel, Singapore, the UK, and the US) or ages 16-64 (in other markets)鈥攏ot its total population.

With improved measurement, marketers can more confidently evaluate Spotify鈥檚 ROI alongside digital video and social platforms鈥攁ddressing a long-standing gap in media mix modeling. With these upgrades, Spotify is no longer just a listening destination鈥攊t鈥檚 positioning itself as an essential component of the modern media plan.

Affirm launched in the UK last month. The company previously only operated in the US and Canada. The provider scored a partnership with Apple Pay, widely expanding its availability in stores as well as online. Affirm also added new BNPL options like Pay in 2 and Pay in 30, offering customers more payment flexibility.

The news: Klarna is available as a payment option on eBay across Europe, rolling out in the UK, France, Spain, Austria, Italy, and the Netherlands after a pilot in Germany, per a press release. eBay shoppers will be able to pay using Klarna鈥檚 Pay in 3, Pay in 30, or big-ticket Financing option.

Google takes aim at fake reviews: The company will improve detection and impose stricter penalties on UK businesses and individuals.

The attack also impacted UK grocers Morrisons and Sainsbury鈥檚. Some of Ahold Delhaize鈥檚 US ecommerce and pharmacy operations were forced offline due to a cybersecurity issue, resulting in empty shelves at some stores and dragging down delivery partner Instacart鈥檚 Q4 sales outlook.

Retail media will make huge gains this year in Canada. Our first-ever forecast for retail media ad spending in Canada and our joint survey of ad buyers (conducted with IAB Canada) highlight the latest developments.

German grocery retailer Lidl launched a TikTok Shop pop-up in the UK, marking one of the first major grocery retailers to experiment with TikTok鈥檚 ecommerce capabilities.

Shein stumbles under UK regulators鈥� scrutiny: The ecommerce platform failed to relieve concerns about forced labor in its supply chain as it prepares for a more challenging operating environment.

Germany and the UK have almost the same share breakdown of mobile versus nonmobile programmatic ad spending. Mobile adoption in France, which once lagged, has nearly caught up with Germany and the UK. But France鈥檚 programmatic market is still biased toward nonmobile due to consumers鈥� slight preference for desktop ecommerce over mcommerce.

Amazon plans to open more Just Walk Out stores this year than ever before, adding to over 170 third-party locations at airports, stadiums, hospitals, and more in the US, UK, Australia, and Canada. In July, the company also announced updates to Just Walk Out that boosts accuracy even in the face of camera obstructions, poor lighting conditions, and unpredictable shopping behaviors.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

How time spent with media, device ownership, and media adoption stacks up in the United States.

How time spent with media, device ownership, and media adoption stacks up in South and Southeast Asia.

UK inflation eased in November: However, there is no shortage of challenges facing UK merchants and consumers, including a recent rail strike.

This report focuses on how time spent with media, device ownership, and media adoption stack up in Middle East and Africa.

The pandemic accelerated investment in CX technology to meet rapidly changing needs. But as consumer priorities shift again amid high inflation, UK retailers need to understand which technologies are hitting the mark and which are not.