蘑菇AV

Whether social media can replace linear TV is debatable. But there鈥檚 no question that it鈥檚 a strong contender for linear TV鈥檚 audience and ad dollars.

Its Safety Advisory Council warns that shifting to community notes exposes users to misinformation. Transparency and AI-driven oversight could help rebuild trust.

The price of its Mississippi data centers jumped 60% as infrastructure expenses rise for AI and cloud computing鈥攃osts that may trickle down to businesses and consumers.

Patients like receiving educational health information in medical settings: We explore how advertising at points of care like the doctor鈥檚 office can trigger patient behavior while also delivering value to doctors.

What Omnicom-IPG鈥檚 tepid revenue outlook means: The two ad giants could upend agency dynamics, but tech firms are the industry鈥檚 real power brokers.

Key stat: We forecast that by 2028, AR users in the US will reach 116.0 million, and VR users will reach 91.3 million. Our take: Reality Labs could maintain its lead until cheaper variants of Orion come to market, but competing ecosystems might shift the balance as consumer interest in other offerings gains momentum.

Comcast鈥檚 decision to spin off CNBC, MSNBC, USA, and other cable networks reflects the diminishing role of traditional TV. While still profitable, these networks contribute little to Peacock鈥檚 growth and are being repositioned under a separate entity. Live sports will be a key growth driver.

Affiliate marketing ad spend will grow by double digits this year. Advertisers and publishers will reap the rewards as retail ecommerce sales continue to climb. US retail ecommerce sales will reach nearly $1.2 trillion in 2024, per our estimates, driven in large part by existing digital buyers spending more money online.

Spotify's US listener growth is projected at 1.9% annually through 2028, with digital audio鈥檚 share of total media ad spend dropping from 4.5% in 2024 to 3.5% by 2028. Terrestrial radio, though declining, still outperforms digital audio in ad revenue per user, creating growth headwinds for Spotify.

The news: On Friday, Meta said it would begin a 鈥渓imited, early test鈥� of ads on its X-rival, Threads, with a few advertisers in the US and Japan. Meta hasn鈥檛 disclosed which advertisers are involved, but Skittles, Marvel, Nike, and Louis Vuitton were among the brands that had active ads on Threads as of January 27.

RFK Jr.鈥檚 pharmaceutical ad ban could affect $22 billion in ad spending: A business-friendly Trump administration could hamper RFK鈥檚 plans to cut D2C advertising.

Show why streamlining platforms are poised to win even more ad dollars. Demonstrate what the future growth of digital versus physical retail will look like globally.

We forecast that US print newspaper ad spending will decline 13% this year and will experience double-digit declines for the following three years as well. US digital newspaper ad spending will grow this year鈥攂ut a paltry 1.3% is not enough to offset print鈥檚 declines. Non-newspapers are being commoditized as well.