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Apple has a deal with MLB worth $85 million annually to broadcast two Friday night games each week during the baseball season, or about 50 a year, in the United States and eight other countries. Apple TV+ is highlighting its Major League Soccer season pass and adding new features, like allowing Android users to download the app from the Google Play store.

While retail media networks (RMNs) sell brand safety and predictability to marketers, influencer marketing boasts direct access to loyal audiences. Pairing these two channels together, experts stress, can drive significant growth for brands. Nine in 10 US marketers plan to promote their creator partnerships via RMNs in 2025, according to an October 2024 LTK survey.

Some 94% of consumers across the US, UK, and Canada prefer contextual ads over identity-based ads based on browsing history, per GumGum survey data. Almost 80% are more likely to engage with ads that match the content they are viewing, per the survey.

The show has accumulated 589 million minutes of viewership in the US, with 28% coming from the second season premiere. The season 2 premiere contributed to a 126% increase in new sign-ups between January 1-19, 2025, compared to December 2024.

The news: Senator Elizabeth Warren has urged the US Department of Justice (DOJ) to investigate Disney鈥檚 acquisition of a controlling stake in Fubo, citing potential anticompetitive concerns. In January, Disney announced it would merge its Hulu + Live TV service with Fubo, with Disney owning 70% of the combined company.

Netflix sets record with 8.6% of TV viewing as sports fuel broadcast growth: While streaming dominated at 42.6% market share, NFL and college football content helped push broadcast TV up 5% in January.

US Census Bureau.

TVs are now bigger than mobile for YouTube鈥檚 US watch time, according to YouTube鈥檚 official blog. Viewers are watching, on average, over 1 billion hours of YouTube content on TVs daily, according to the statement. Consumers are also investing more in YouTube content. The platform reports a 40% increase in channel memberships in 2024. This was originally featured in the 蘑菇AV Daily newsletter.

More people in the US use CTVs than watch traditional TV or use social media. CTV has become the primary gateway for popular OTT video streaming services, as well as a conduit for digital audio, gaming, and even accessing linear TV (via digital TV providers, formerly known as vMVPDs). This degree of success will mean limited topline CTV user growth going forward.

The Trade Desk misses big in Q4: Results landed far below expectations, but a busy 2025 lies ahead.

The news: Amazon is counting on its addition of NBA games for the 2025-2026 season to broaden its live sports presence and enhance brand marketing opportunities, as noted by Danielle Carney, head of US video and live sports sales.