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That鈥檚 why grocers such as Ahold Delhaize, parent of banners such as Giant and Stop & Shop, see massive potential to use their troves of first-party data to better monetize their stores. That said, it is worth noting that in-store retail media is in its early days, and the channel remains a tiny piece of the overall retail media pie.

But the company will face competition from Roku and Google in the race to put more advertising and ecommerce on CTVs. Video: Amazon is firing on all cylinders. Despite mounting competition for subscription and ad dollars, Amazon has made big strides in its video content business in the past two years.

Streaming services struggle with ad delays and slates: Latency and unfilled ad slots frustrate viewers and impact the performance of streaming ads, decreasing brand recall and program enjoyment.

One-third of US shoppers stay updated on their favorite brands by proactively visiting their website, according to a September 2024 survey from Gale Group.

Although streaming video accounts for higher emissions than standard (static) display, it is at least more efficient than regular in-banner video, whereby an entire video ad is loaded to a site/platform. Adaptive streaming from SeenThis, for example, delivers video ads in packets, which don鈥檛 require compression and don鈥檛 play when off-screen.

Owned by Shanghai-based Xingyin Information Technology, RedNote is a TikTok clone that allows users to share videos, post pictures, and access shopping features. RedNote was the most downloaded free app on the US Apple App Store and on Google Play on Tuesday, per Appfigures.

Sam鈥檚 Club鈥檚 rich collection of first-party data provides advertisers with insight into members鈥� shopping and purchase behaviors. This near real-time visibility, powered by Sam鈥檚 Club Member Access Platform (MAP), allows advertisers to meaningfully engage members along their shopping journey with content and offers that align with their interests.

YouTube is also valuable because any publicly available videos on the platform may appear in relevant Google search results. It informs B2B decisions. Around 65% of B2B buyers said YouTube influenced a recent B2B purchasing decision, per a December 2022 survey by Gartner.

Magnite鈥檚 ClearLine solution and PubMatic鈥檚 Activate platform both provide buyers more direct access to 鈥減remium鈥� video and connected TV (CTV) inventory. While these moves could be perceived as a not-so-thinly veiled retaliation against The Trade Desk鈥檚 OpenPath initiative, they also signal a need for SSPs to get in on the SPO action to remain competitive.

The pandemic ecommerce boom that drove online sales is over. But marketplaces will continue to expand their share of US retail ecommerce, contributing almost 40% of the $588 billion in US online sales growth that we forecast over the next five years.

TikTok鈥檚 lead points to the effectiveness of short-form video content in connecting with clothing shoppers. Becoming fashionable: Among apparel brands, TikTok has become a key platform to reach young audiences. Gucci, for example, leaned on TikTok鈥檚 popularity to achieve 5.1 million followers and a 32% rise in engagement YoY, as noted in a September 2024 article in WWD.

US ecommerce growth will come from large retail categories with historically low online sales share. And growth will stay healthy even as traditional drivers of online sales take a backseat to emerging categories.

TikTok raked in 189 million video views of official content in the two weeks leading up to last year鈥檚 grand final, according to the EBU. The hashtag #Eurovision had more than 8.8 billion all-time views as of May 10, 2023, and TikTok announced that this year鈥檚 competition is expected to be the biggest yet.

Digital grocery shopping is booming in general. In 2023, grocery ecommerce sales will increase by 14.8% (to $160.91 billion), outpacing overall ecommerce, which will increase by just 10.5%. By 2024, 60.2% of all click-and-collect sales will be groceries. Delivery still rules, though, as click and collect will only make up roughly 35% of digital grocery sales this year and next year.

CTV will make up more than half of time spent on digital video, and more time than mobile and desktop video combined. US adults will spend 1 hour and 51 minutes (1:51) watching CTV this year. That鈥檚 more than they鈥檒l spend on mobile video (1:06) and desktop video (0:24). With CTV leading the way, total time spent on digital video will add up to 3:11 this year and surpass TV (2:55) for the first time.

Your one-stop shop for all things digital audio in 2023.

Display spending in the ecommerce channel will approach $9 billion this year and grow to nearly $16 billion by 2026; there鈥檚 plenty of room for video to make inroads there鈥攁nd it likely will. Where are retail media dollars coming from? Not all ad dollars flowing to retail networks are new revenues.

Health and personal care will drive growth but won鈥檛 be enough to improve Amazon鈥檚 share of the overall US ecommerce market.

While short-form video is US social media users鈥� most engaging content format, according to a March 2022 survey by Sprout Social, images ranked close behind. No. 5: Consider Meta shopping ads and retail media for commerce. There鈥檚 no exact alternative for marketers who use TikTok for social commerce, but Meta and retail media networks offer access to broad shopper and buyer audiences.

An evolved form of omnichannel retail, adaptive retail tailors shopping experiences to meet the specific wants and needs of each customer by offering convenience, personalization, and a seamless shopping experience no matter how they choose to shop.

Shoppers made a record number of Amazon purchases this holiday season: Strong consumer spending coupled with momentum in its ad business helped propel Amazon鈥檚 earnings well past expectations.

Partnerships between retail media networks (RMNs) and connected TV (CTV) platforms are giving brands access to better data, more shoppable ad options, and a full-funnel approach that drives results. These collaborations can make targeting smarter, shopping easier, and measurement clearer, helping advertisers prove their effectiveness.

Spotify rebrands ad platform, expands features: Ads Manager reflects a notable shift toward programmatic growth and expanding advertiser appeal.