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The news: An AI-generated song, 鈥淗eart on My Sleeve,鈥� which imitates the voices of artists Drake and The Weeknd, has been submitted for Grammy consideration. The Recording Academy, which oversees the Grammys, has expressed that the track is eligible for nomination since its lyrics were penned by a human.

When a ChatGPT or another gender of AI platform is able to pull from the editorial style and the voice of all the news publishers on the current market, there's going to be less and less of a need to actually go to those individual sites, going to be less ad revenue coming to them and more people just using the search browser as is and getting a query from there. Marcus Johnson:.

So 51% start on Amazon, then it's search engines at 39%. But where is the third most likely place Americans will start their shopping search? Where is the third most likely place Americans will start their shopping search? Stephanie Taglianetti:. Can you repeat the top two again? Marcus Johnson:. Yeah, Amazon and then search engines. So which platform or place will people go?

Summer is on the way, and the advertising landscape has already changed significantly since the start of the year. We checked in on data surrounding the biggest trends, including AI search (which is happening whether consumers want it or not), a TikTok ban (no one knows but be prepared), retail media (it鈥檚 exploding), and more.

It's multimodal, so it can recognize video, images, text and voice at the same time, but Gemini only returns results in either text or code for now. So you could upload a picture and say, write me a story about this picture for example. This new Gemini technology will be rolled out slowly but surely over the next 12 months. Yory, what's your one takeaway regarding this Bard to Gemini rebrand of sorts?

Meanwhile, Discord gives consumers a voice and an opportunity to connect with other brand fanatics. And Facebook Groups is the place to reach older women seeking 鈥渞eal鈥� recommendations. Here鈥檚 a breakdown of each platform and how brands can use them to connect with their audiences. 1. Substack. The fashion blog is back, but it has evolved from Tumblr and WordPress.

Podcasting company Podcastle has launched a text-to-speech tool that allows creators to create a digital copy of their own voice that can read a script. Develop creative hooks and video thumbnails. Generative AI can help brands and creators come up with tested ways to capture and hold a viewer鈥檚 attention, which is especially challenging with short-form video. Pitch brands.

TikTok recently launched visual search on Shops. TikTok began testing visual search in June 2023, following in the footsteps of Google, Pinterest, and Snapchat. This feature enables users to take a photo of an item and find similar products in TikTok鈥檚 Shop listings. Snapchat, Meta, and TikTok are leaning into AR.

Google said the law should, quote, "permit contextual ads based only on contextual signals, such as the current content being watched, search query, general location, and time of day, rather than a user's past viewing or search history or demographic data." But Danny, why is Google calling for this ban to personalized ads to minors? Daniel Konstantinovic:.

These ads send its prospects online to search. The bank also dedicates a portion of the budget to exploring and trying out new channels. It鈥檚 moving away from cold-calling, which it feels is intrusive and not conducive to building relationships. And its traditional print advertising has given way to digital advertising.

In today's forward-looking business environment, diversity is not just about representation; it鈥檚 about amplification, acknowledging the uniqueness of voices. Advertising Week is exemplifying this commitment through its proactive measures.

鈥淭he worst-case scenario is the internet becomes useless because it is overrun with artificial spam content generated by bots that crowds out the human voice and is indistinguishable, and we don't know who's real and who's not,鈥� warned Buhler. That future would prove disastrous for digital marketers. Generative AI, if adopted safely, could lead to a more hopeful future.

So some very prominent voices in this space starting to ring the alarm. Suzy Davidkhanian:. I do think that anxiety is good, right? Cause anxiety brings about checks and balances and we're making sure that we're all sort of on the same wavelength, if you will, around when and how to use it.

On today's podcast episode, we discuss why the Atlantic thinks "Google is playing a dangerous game with AI search", the best new membership perk that retailers should introduce, TV networks strategy to deemphasize age, whether every brand needs a personality, why the Taj Mahal was built, and more. Tune in to the discussion with our analysts Blake Droesch, Bill Fisher, and Carina Perkins.

Story two, Kelsey, you recently wrote a piece noting that nearly six in 10 marketers worldwide already used AI tools to optimize existing content to improve things like search or copy. According to a 2022 ERA survey, in the piece you outlined four promising use cases for gen AI in content marketing to repurpose content to personalized content, to create high ranking content and to test content.

Investment in creative should aim for an authentic voice, lean heavily on creators who know the context better, and steer clear of overt brand messaging. TikTok has a user trust problem.

The students work with retail and brand leaders to provide thought leadership and reverse mentorship on the power of Gen Z voices in the consumer space. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

Yeah, I feel like it's important that a voice as big as Meta's is saying this is something that needs to be done and something that needs to be looked at. But this is also, all of Jasmine's points are super on point. And I would just add that this is basically just a turn in a cat and mouse game. Appending metadata to media is not difficult.

One of the most prominent voices is MIT economist Daron Acemoglu who, when asked if AI would bring revolutionary changes to the economy within 10 years, replied, "No, no. Definitely not. I mean, unless you count a lot of companies over-investing in GenAI and then regressing it a revolutionary change.". (11:49):. Mr.

I know there are some voices out there that are still waving the flag for traditional TV, but I just see that those dollars increasingly will migrate to CTV. Not instantly, and there's still reasons why if you're planning a campaign, you want to consider both traditional TV and CTV, but overall this is a declining ad format. Marcus Johnson:.

They're easier to find because you can search for them on TikTok.

Social media鈥檚 relationship with news and politics is getting even more complicated in the age of AI. Brands and the platforms will face big risks and challenges as mis- and disinformation proliferate this election year.

It can personalize the type of search that you're doing as opposed to going single search queries, one after the other.

This is where voice tech and other technologies will give marketers the critical support they need to reach consumers in this diverse market. And more brands will leverage word-of-mouth through AI and voice tech to reach rural consumers in India. TikTok鈥檚 social commerce business in Southeast Asia faces a pivotal year.

There are also services that could deepfake your voice, create videos. I mean in terms of applications, we are already seeing vast improvements. So I think in general it will grow exponentially. It's just how it's reflected or how it's used, and that's really the key there. Adoption is going to be quite specific to certain aspects of it.