蘑菇AV

Influencer marketing spend will grow15% YoY, outpacing digital and social ad spending, and will reach $10.52 billion in 2025, 蘑菇AV forecasts. Despite its growth, influencer marketing has maintained a core communication issue鈥攏o one knows what to call the people who are doing the work.

Spotify keeps Bill Simmons on board: The Ringer founder extends his contract as Spotify pivots toward video podcasting and sustainable ad-driven content.

If consumer spending shifts or advertisers decide to cut back on budgets, growth could slow for all social platforms, and smaller ones could have an even harder time convincing advertisers to spend on unfamiliar ad channels.

Tariffs are destabilizing Hollywood鈥檚 growth: Rising costs and shrinking ad budgets threaten content, licensing, and consumer engagement.

Snapchat reimagines its Partner Program for SMBs: The changes will see the program split into two tiers, with features to help SMBs advertise.

Almost a third (32%) of US and UK game players actively ignore in-game ads, while the same number finds them helpful, according to May data from Attest.

Meta enhances its retail media tools: New APIs and ad formats aim to drive in-store and ecommerce sales while offering retailers better attribution data.

Google parent company Alphabet still plans to spend $75 billion this year, mostly in AI and cloud infrastructure, but any dip in demand could render those investments wasteful. Our take: Continuing Google鈥檚 massive AI spending may require strong growth in ad revenues, which isn鈥檛 guaranteed, cutbacks in other areas, or both.

Despite having more users than other platforms, YouTube is not No. 1 in digital ad revenue share worldwide. That distinction goes to Amazon, followed by Instagram, ByteDance, TikTok, and Pinduoduo. Use this chart: Marketers can use this chart to prioritize placing advertising and content on various platforms.

Instacart adds AI-powered tools for advertisers as ad growth slows: The new features make it easier for brands to create and optimize campaigns.