These markets are regaining momentum after inflation and an energy crisis depressed ad spending growth in 2022 and 2023. Meanwhile, Canada will see the slowest growth in programmatic display ad spending in 2025. Advertisers there are adjusting to a slumping economy and increased ad costs from the Digital Services Tax, which went into effect in June 2024.
As the major economies of Western Europe and Latin America grow their B2B ad spending more quickly, China鈥檚 share of the worldwide total will decline. Click here to view our full forecasts for US B2B digital ad spending and China B2B digital ad spending. Outside of the US and China, the UK is the largest B2B digital advertising market.
Map out the ad spending growth trajectories for both terrestrial radio and digital audio through 2028. Show ad buyers how podcast ad spending will shape the market for digital audio services ad spending. Help publishers and solution providers think through how they can capitalize on the near-term trajectory of audio ad spending across different media.