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Consumers turn to genAI to help with holiday shopping: Nearly one-fifth of global Cyber Five sales this year will be influenced by AI agents and other tools, Salesforce says.

Douyin investments are helping P&G shore up China sales: It鈥檚 taking advantage of the platform鈥檚 popularity among deal-seeking shoppers to boost its brands鈥� profiles.

Most RMN ads appear close to the point of purchase, so advertisers have reservations about how much of the attributed sales would have happened regardless. Enter incrementality: a KPI that isolates additional sales or engagement generated by a campaign.

Online sales are back in growth in the UK, but the fortunes of key ecommerce retailers have been mixed, with some suffering a greater blow from the cost-of-living crisis than others.

Amazon is testing non-endemic ads in its search results, which link out to products on external websites. It's a move that shows Amazon鈥檚 need to demonstrate further growth and non-endemic advertising鈥檚 potential to meet that need.

Most RMN ads appear close to the point of purchase, so advertisers have reservations about how much of the attributed sales would have happened regardless. Enter incrementality: a KPI that isolates additional sales or engagement generated by a campaign.

Gap鈥檚 momentum continues into the holiday season: Weather-related headwinds notwithstanding, the retailer鈥檚 brand reinvigoration efforts are resonating with shoppers and driving sales.

It鈥檚 already building on a solid foundation; TikTok Shop sales rose 213.2% YoY for the first two weeks of November, per Earnest Analytics.

A forced sale could upend Google鈥檚 ad revenue streams, alter the search landscape, and open the browser market to new competition.

Delta expects demand from high-income consumers to boost revenues in 2025 and beyond: More than half of its ticket sales will come from premium seats by 2027 as travelers splurge on comfort.

TJX鈥檚 steady inflow of fresh inventory coupled with a broad array of price points and brands helped it grow sales across all income demographics, and win more Gen Z and millennial customers, executives said on the company鈥檚 earnings call. 3. The weather. While unseasonably warm weather and hurricanes dampened US sales slightly, that was offset by strong growth in Europe and Asia.

Target expects Q4 comparable sales to be flat. Our take: Target's Q3 performance stands in stark contrast with Walmart's stronger-than-expected quarter, highlighting the significant differences in the two companies鈥� product mixes. Groceries make up about 60% of Walmart's sales but less than a quarter (23%) at Target.

Companies large and small will net hundreds of billions in US incremental ecommerce and digital ad dollars in the next two years. Who will be the big winners?

Consumers aren鈥檛 splurging on discretionary home improvement projects: That鈥檚 a big reason Lowe鈥檚 expects year-over-year sales to decline for 2024.

TikTok Shop has emerged for many brands as a pivotal marketplace for discovery and sales. Some 50% of US consumers take product recommendation suggestions from influencers on TikTok Shop, according to February 2024 data from PartnerCentric.

A record number of people plan to shop over the Cyber Five: The NRF鈥檚 forecast dovetails with stronger-than-expected October sales, suggesting retailers have momentum heading into the holidays.

McDonald鈥檚 earmarks $100 million to undo damage from the E. coli outbreak: The fast-food chain will spend big on marketing and offer franchisees more support to win back customer trust and sales.

Amazon plots Haul expansion in spite of de minimis crackdown: The retailer plans to launch its low-cost marketplace in Europe and Mexico.

TikTok Shop was No. 2 in sales in Indonesia, Malaysia, and Vietnam in 2023, while Temu generated sales of less than $100 million, according to Momentum Works. Temu鈥檚 modest sales was partly due to its late entry and being in only two countries in the region.

Amazon anticipates that its third-party sellers鈥攚ho account for roughly 60% of its sales鈥攚ill pass tariff costs onto consumers. Target expects to raise food prices immediately and warns of weaker discretionary spending. TJX (owner of TJ Maxx and Marshalls) sees tariffs as an opportunity, as consumers seek discounts amid higher prices.

That customer base grew earlier this year when Amazon embedded Grubhub within Amazon.com and the Amazon Shopping app, and began offering Prime members a free Grubhub+ subscriptions, which normally cost about $120 annually. In addition to restaurant delivery, Grubhub enables shoppers to get office supplies, pet supplies, and other goods delivered to their doors.