Ä¢¹½AV

And Apple liked this idea so much that they bought it and ported it over to Apple News Plus. And Apple News has turned into a not insignificant stream of revenue for publishers. It's a little bit tougher. Apple tried to make this widely available to people on Android devices.

The explosion of softPOS is reshaping the POS landscape and forcing hardware and software providers to pivot

YouTube is positioning itself as an all-in-one streaming platform, attracting advertisers and reshaping VOD consumption habits.

They have higher customer satisfaction rates, adding to the competitive pressures

Despite an industrywide push to grow via nonmerchant partnerships, BNPL players still rely on individual deals to reach large merchants

An Apple demand-side platform (DSP) seems on the way as well, which would sell placements across Apple media, including News (which already has some) and Apple TV. Predictions. Apple’s DSP will launch in 2023 with ads on Apple TV, which will lead to a big jump in Apple services revenues. Apple will face more blowback from its App Store policies. Apple has largely evaded antitrust scrutiny.

Showing balances and transactions directly in Apple Wallet could dent usage of the Discover app. But it ensures that Discover is a part of a commerce enablement ecosystem that more than 60 million consumers will use in 2024. To view the full forecast, click here. Sources. Board of the Governors of the Federal Reserve System. Chase. Federal Reserve Bank of St. Louis. Forbes. Leichtman Research Group.

Connected TV (CTV) has emerged as the fastest-growing ad channel tracked by Ä¢¹½AV. Its ad spend outpaced other digital ads, search, social media, and retail media in 2024.

Content is also gated behind platform exclusivity more than ever before: Apple TV+, Max, Netflix, and Disney might all have big-name shows in a single year, forcing consumers to pick and choose. Even among the most ardent TV fans, not everyone has the means to keep up with the pace of new releases.

Apple. Bank of America. Citigroup. CNBC. Huntington Bank. KeyBank. PayPal. PYMNTS.com. The Financial Brand. Treasury Prime.

Apple will roll out a demand-side platform (DSP). The tech giant has been advertising for high-level DSP positions since at least mid-2022, so it seems a matter of time before this happens. A DSP would confirm Apple’s ambitions to build out a more robust ad tech stack as it makes a play to become a bigger force in that space.

In addition, new launches are set to galvanize the industry: Oculus Quest 3 (Meta just signed a preliminary agreement with Tencent Holdings to sell a budget-friendly version of its mixed reality goggle), the soon-to-be-released Apple Vision Pro, and products from ByteDance-affiliated Pico. Resources are being devoted to develop this space.

They were saying if that cozy payments to be the default arrangement were banned, Apple would have a much bigger incentive to pursue the iPhone search business for itself, going on to point out that in recent years, Apple has been started building an ad business around its app store. Media analysts expect to see ads soon on its streaming service, Apple TV+. Search will be a tempting addition.

That’s more than double the share it had in 2020, when digital targeting restrictions from Apple and Google were first announced. To view the full forecast, click here. Search overindexes in retail media. Search formats will account for almost two-thirds of retail media spending this year.

Apple. Consumer Financial Protection Bureau. Financial Times. Forbes. Google. McKinsey & Company. Piper Sandler. PYMNTS.com. Samsung. StatCounter. Statista.

That stability is noteworthy considering Apple introduced its AppTrackingTransparency (ATT) framework in 2021. Although targeting and measurement on iOS have gotten harder, advertisers haven’t shifted spend out of mobile. Programmatic CTV investment has finally surpassed desktop/laptop.

Jason Asen of Inc. was writing that there is a sense that Apple made the wrong choices with Vision Pro, which is essentially a very high-end VR headset. It's not that it's a bad product. It's just that Apple made the very best version of the wrong thing. What Meta just showed off is unquestionably an incomplete version of the actual thing everyone wants.