蘑菇AV

Most streaming services align on their time spent and ad revenue shares. The streaming market is crowded. Few streaming services account for more than 5% of the market in terms of time spent or ad revenues.

Digital audio will have 197.5 million adult listeners in the US this year, but each listener will generate only $36.05 in ad revenues. Radio fares slightly better at $49.10, but both pale next to most other major video platforms.

New mothers are increasingly digitally native. But their digital habits are defined more by their children鈥檚 life stage than by their own generational cohort.

In 2023, 143.3 million people in North America will listen to a podcast at least once a month. This figure exceeds any other region or country that we currently track. Over time, however, audiences in other parts of the world will surpass the combined total of the US and Canada.

On today鈥檚 podcast episode, we discuss the differences between commerce media networks and retail media networks, how financial services and payment companies are leveraging media networks, who has been successful in the space so far, and who we expect to launch a media network in the next year. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sarah Marzano and Maria Elm.

This year, as the digital ad spend outpaces the time consumers are spending on the medium, media companies are leaning into revenue drivers like commerce media while also investing in content that builds community.

Today鈥檚 podcast episode of The Banking & Payments Show examines if the financial services sector should leverage social media influencers. In 鈥楽tory by Numbers,鈥� we discuss how the majority of users have seen someone reviewing or recommending financial products on social platforms and what this means. In 鈥楩or Argument鈥檚 Sake,鈥� we argue nicely about whether the risks of using finfluencers outweigh the rewards. Listen to the conversation as host, Rob Rubin, welcomes analysts Jasmine Enberg and Lauren Ashcraft to the podcast.

On today's podcast episode, we discuss the reasons that the AI train might already be slowing down, how to get rid of AI 'hallucinations', and where the AI boom is taking us. Tune in to the discussion with host Marcus Johnson and our analysts Jacob Bourne and Yory Wurmser.

More people in the US are listening to digital audio, and those who already do are spending more time listening.

This year鈥檚 festival highlighted a maturing creator economy, a reality check for AI, and bigger and bolder brand activations and marketing trends.

On today's podcast episode, we discuss what Amazon has planned for its thirties, the all-AI ad that sparked a debate about the future of marketing, why customer experience is historically low, the most impactful AR feature in retail, what animal can fly backwards, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Sara Marzano and Carina Perkins.

What percentage of women鈥檚 daily audio listening time is spent with music? A) 47% B) 57% C) 67% D) 77%. Over three-quarters (77%) of women鈥檚 daily audio listening time is spent with music, according to a recent report from Edison Research and SiriusXM Media. May 2, 2025. True or false? The majority of TV viewing time in Q1 was spent on ad-free platforms.

And so you've got a very big audience of kids there. 33% of time with audio listening is with audiobooks, according to Edison Research. So there's a market of young folks. And also, you're pointing out Bloomberg saying last summer, Spotify thinking about an additional premium tier with expanded audiobook access and higher-quality audio streaming as well.

Similar to Netflix, they were early on the audio streaming scene, so they continue to benefit from that. But I think they just have such good personalization recommendations. It's so linked to broader social media too that I think there's always going to be a pretty strong appetite for it. They also have a really good onboarding process.

On today's tiny "Shark Tank"-style podcast episode, our contestants pitch their most interesting predictions for the rest of 2024 including faceless influencers, what will happen to TikTok, and more. Tune in to the discussion with vice president and analyst Jasmine Enberg and director of Briefings Jeremy Goldman.

On today's podcast episode, we discuss examples of generative AI (GenAI) in retail, how to convince consumers to engage with it, and what GenAI is not good for. Join our analyst Sara Lebow as she hosts analyst Yory Wurmser and Beth Ann Kaminkow, CEO of the New York office and global chief commerce officer at VML.

Hearables are transforming, as well, from more basic audio devices into AI-powered health monitors. New form factors: New AI-powered form factors are gaining traction, particularly smart glasses and rings. Meta鈥檚 Ray-Ban success has proven the viability of AI-enhanced eyewear, while Samsung鈥檚 entry into smart rings signals growing competition in discreet health monitoring devices.

So this is the, folks, as Ross said, the sports focused streaming service from those three players. I'm just going to offer all the major US sports, NHL, NFL, NBA, MLB, some college sports as well across a collection of the media giants channels. Supposed to come out in September. Ross, what I'm assuming...

It鈥檚 largely going to a handful of companies focused on AI and audio tools. $180 million went to ElevenLabs, an AI voice-cloning startup that provides dubbing and voiceover tools to YouTube creators. Music startups raised $240 million in Q1. 蘑菇AV $200 million of that went to Duetti, a company that purchases music rights from artists and partners with TikTok and YouTube for distribution.

Digital audio listeners. TV viewers. Traditional media users. Vlog/influencer viewers. Creator/influencer membership site users. Device ownership. Smart TV owners. Smartphone and tablet owners. China in Perspective. Media consumption in China is distinct from other countries in the GMI Report.

And there was some research I found from KPMG asking folks, American adults, what they're going to do with their streaming services because of budget constraints. And number one was canceling one streaming service to reduce their monthly spend.

It鈥檚 a balancing act for brands that want to champion inclusivity鈥攁uthentically and meaningfully, without stirring controversy. 鈥淚t鈥檚 really important for advertising to reflect the world in which we live. Displaying it creates a sense of acceptance,鈥� our analyst Paola Flores-Marquez said on the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. But brands can hurt people by getting it wrong, she added.

PayPal also introduced a new 鈥渧isual look鈥� as part of a larger campaign across social media, digital media, podcasts, streaming, and more. Why this matters: While it鈥檚 massively popular for online purchases, PayPal has struggled to grab in-store volume. That鈥檚 one reason PayPal revamped its debit card rewards last week and made the card compatible with Apple Pay.