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While its B2B focus means LinkedIn is governed by a slightly different logic than its competitors, it continues to try and steal pages from their playbooks: Its expansion of Thought Leader ads in April suggests it is trying to build an ecosystem for influencers. Pinterest will continue to make itself hospitable to ecommerce advertisers.

But did you know eMarketer also has a division focused on B2B media solutions? Partner with eMarketer today and connect your brand messaging with our powerful audiences. Visit eMarketer.com/advertise to learn more. (00:22):. Hello, listeners. Today is Wednesday, November 13th. Welcome to Behind the Numbers: Reimagining Retail, an eMarketer podcast.

GenAI reaches a crossroads: While nearly all executives embrace AI investments, employee apprehension and lagging adoption expose cracks in the workforce’s readiness for an AI-powered future.

It’s unique among automated clearing house (ACH) networks for offering 24/7 processing across a gamut of use cases and all major payment flows, from peer-to-peer to point-of-sale to B2B. And discounts that will carry into 2024 make its ultracompetitive transaction pricing even more enticing to merchants and businesses.

This suggests that industries with a strong consumer focus tend to prioritize marketing leadership more than those that are B2B-oriented. Gender gap closing: Women now make up the majority of marketing leadership in six out of nine analyzed industries. Notably, women represent 59% of CMOs in B2B2C companies, 51% in B2B, and 50% in B2C organizations.

But did you know that Ä¢¹½AV also has a division focused on B2B media solutions? We do it all. Partner with Ä¢¹½AV today and connect your brand messaging with our powerful audience. If you would like to learn more, you can, of course, head to our website. It's emarketer.com/advertise. Daniel Konstantinovic (00:29):.

Marcus Johnson (00:00):. eMarketer is your trusted partner, if you would like, for actionable data and insights on marketing, advertising, commerce, and more, if that's possible, but did you know eMarketer also has a division focused on B2B media solutions? "What?" I hear you say. It's true. You can partner with eMarketer today or tomorrow.

But did you know eMarketer also has a division focused on B2B media solutions? "What," I hear you say. It's true. You can partner with eMarketer today or tomorrow, we'll still be here, and connect your brand messaging with our powerful audiences. You can head to emarketer.com/advertise to learn too much more. Moitree Rahman (00:35):. It's not just one, not just website or desktop or mobile.

AI and ad revenues lift Microsoft’s fiscal Q1: Company’s AI-powered ad platforms draw advertisers amid enterprise cloud gains.