Only 13% of US adults have used augmented reality (AR) or virtual reality (VR) while shopping. Though the overwhelming majority have not, 38% are at least somewhat interested in trying the tech.
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| Nov 15, 2022
The US audience for voice assistants is nearing a milestone: 150 million users. Read on for figures from our latest forecast, including how many people are using smart speakers and how they use them.
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| Oct 19, 2023
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| Aug 16, 2024
Source: ĢAV
Well, they're not as trusting of doctors as, say, boomers and Gen Xers. They are actually turning to friends and family.
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| Jul 11, 2023
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| Aug 23, 2024
Source: McKinsey & Company
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| Aug 21, 2024
Source: Hopper
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| Aug 21, 2024
Source: Hopper
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| Aug 21, 2024
Source: Experian Data Quality
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| Aug 21, 2024
Source: Experian Data Quality
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| Aug 21, 2024
Source: Narvar
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| Aug 21, 2024
Source: Hopper
If you go to Baby Boomers, 2.5%. If you go to Gen X, 4.5%. Millennials, 10%. Gen Z, the cohort we've just been talking about, 22% of them identifying as LGBTQ+. I thought that was fascinating. That's from Gallup. (18:23):.
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| Jul 2, 2024
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| Aug 20, 2024
Source: IZEA
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| Aug 20, 2024
Source: IZEA
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| Aug 20, 2024
Source: IZEA
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| Aug 20, 2024
Source: IZEA
So you've only got 10% of folks who are in the Gen X or boomer category. So that's how the shares shake out for Snapchat users in America. One thing I wanted to mention by region, you kind of touched on this already, but just to hammer the point home, you talked about rest of world and how much that's been driving growth.
Audio
| May 13, 2024
They skew younger, but there are older folks using TikTok, 75% of Gen Z smartphone people using the app, 50% of millennials and 15 to 20% of Gen X and Boomers. But mind, I'll start with you. If it does get banned, what does a TikTok-less America look like? Minda Smiley:. Yeah, I mean, I guess it depends on who you're talking to.
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| Mar 26, 2024
That's versus 2% of baby boomers. So a massive demographic difference there. One more thing on that as well, which was a good point about when you search for something, are you searching with intent? Bryan Karas, CEO of agency Playbook Media says, "I think if you're searching for a fun video or something like that, sure. TikTok is going to get a lot of search potential and so could Instagram.
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| Apr 19, 2023
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| Aug 1, 2024
Source: ĢAV
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| Aug 1, 2024
Source: ĢAV
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| Aug 15, 2024
Source: Edison Research
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| Aug 13, 2024
Source: Gallup
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| Aug 13, 2024
Source: Gallup
Now Facebook is a wasteland known for corrupting the minds of boomers. And so a different landscape indeed. But there's a second article we were reading for this topic, September 2023, New York Times article by Yiwen Lu was read to bring socializing back to social networks apps try AI imagery to rejuvenate the fun, interactivity and whimsy of creating and sharing images. Ms.
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| Nov 13, 2023