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So you've only got 10% of folks who are in the Gen X or boomer category. So that's how the shares shake out for Snapchat users in America. One thing I wanted to mention by region, you kind of touched on this already, but just to hammer the point home, you talked about rest of world and how much that's been driving growth.

They skew younger, but there are older folks using TikTok, 75% of Gen Z smartphone people using the app, 50% of millennials and 15 to 20% of Gen X and Boomers. But mind, I'll start with you. If it does get banned, what does a TikTok-less America look like? Minda Smiley:. Yeah, I mean, I guess it depends on who you're talking to.

That's versus 2% of baby boomers. So a massive demographic difference there. One more thing on that as well, which was a good point about when you search for something, are you searching with intent? Bryan Karas, CEO of agency Playbook Media says, "I think if you're searching for a fun video or something like that, sure. TikTok is going to get a lot of search potential and so could Instagram.

Now Facebook is a wasteland known for corrupting the minds of boomers. And so a different landscape indeed. But there's a second article we were reading for this topic, September 2023, New York Times article by Yiwen Lu was read to bring socializing back to social networks apps try AI imagery to rejuvenate the fun, interactivity and whimsy of creating and sharing images. Ms.

Well, you would think depending on some predictions, but they're always within that is, and the boomers are aging and they're going to need so many doctors, and that's another reason why they're predicting shortages. But the system's changing slowly. I mean, people don't have to be in hospitals.

And if I compare that to older generations, Gen Xers and Baby Boomers, those two generations, just 16% look to social media for help on banking products and services. We can talk about what they're getting from social media in terms of that, but just because there probably aren't that many banks, I mean the big banks are, but if you look at 4,500 banks in the US, they're not all doing social media.

For millennials, Gen X, and boomers, they'll lose about 10% of each of those groups where it'll just lose 2% of Gen Z folks in the US. That's all we've got time for for this episode. Paola, thank you so much for hanging out with us today. Paola Flores-Marquez:. Thank you for having me. This was so much fun. Marcus Johnson:. Our absolute pleasure. We'll have you back as soon as humanly possible.

And millennials, as you point out, are leading the charge. 11% of them are retail clinic people compared to just 5% of Boomers. Gen Z is growing the fastest, assumingly because they're coming off their parents' healthcare plans and starting to figure out healthcare themselves. Rajiv Leventhal:. Lisa, you just wrote about millennials. Lisa Phillips:. Yeah.