蘑菇AV

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

For context, the FDA regulates prescription drug advertising on TV and other media channels. The details of the advertisement in question: The ad featured tennis superstar Serena Williams in a talk show dressing room, where she puts her hand to her head, appearing to experience migraine pain. In a voiceover, Williams says, 鈥淥ne dose works fast to eliminate migraine pain.鈥�

Gamers have historically been a challenging demographic for advertisers as in-game ads can break the immersion that players seek. Amazon could also be waiting for livestream shopping to gain more traction in the US.

ROAS is a widely used metric for advertisers to understand the effectiveness of their campaigns, and newly added data to Industry KPIs shows YoY changes in ROAS by industry. We recently added several important metric benchmarks to Industry KPIs, including cost per click (CPC) and ecommerce ad spend.

Is Tastemade the one that the MTA ads are partnered with, where you see them making a weird little dumpling in those like multimedia MTA ads? Becky Schilling:. I think so. Sara Lebow:. I wonder if those will now become Wonder ads also. Sky Canaves:. So now what's missing is a grocery partnership for those Tastemade recipes and to get you to get your food home too.

This makes it difficult for retailers to make a profit online, particularly with low-margin consumer packaged goods products. Ad dollars: Retailers hand over valuable shopper data when partnering with delivery companies. This fuels delivery platforms鈥� media networks, which compete directly for retail media ad dollars.

鈥淎诲惫别谤迟颈蝉颈苍驳 will perform better when there can be relevant messages delivered to groups that share the same interests and values,鈥� said Doron Gerstel, CEO of ad tech firm Perion. An ad for wine belongs on a platform for wine lovers, an ad for an Arctic cruise on a travel platform, and so on.

Commerce media networks are expanding beyond retail into new verticals like travel and financial services, creating opportunities for targeted advertising using first-party purchase data. The key to growth will be achieving a delicate balance, and engaging鈥攔ather than alienating鈥攃onsumers.

Travel companies leveraging first-party data to power proprietary ad networks are establishing a presence in the commerce media landscape. Advertisers can enhance their digital strategies by incorporating travel into the commerce media mix.

Instacart experiments with shoppable ads. The move: Instacart expanded its partnership with Google Shopping Ads to YouTube, enabling ad partners like Clorox and Publicis to run shoppable ads via the platform. Advertisers will be able to use Instacart鈥檚 first-party data to enhance targeting and measurement capabilities.

US beauty demand is normalizing as price sensitivities creep into purchasing behavior: That鈥檚 good news for e.l.f. Beauty but an added struggle for Coty and Est茅e Lauder, for which China remains a hurdle.

Amazon will see $23.95 billion in US retail media ad revenues this year, according to our forecast. With 6.0% of Amazon鈥檚 US retail ecommerce sales coming from health, personal care, and beauty, it makes sense that cosmetic and beauty brands would also be investing in ads on the site. 3. Social media leads for beauty discovery.

RFK Jr.鈥檚 pharmaceutical ad ban could affect $22 billion in ad spending: A business-friendly Trump administration could hamper RFK鈥檚 plans to cut D2C advertising.

Brand interest has made Roblox a hotbed of testing for in-game ads, a burgeoning space that has piqued the interest of major game publishers like Microsoft and Electronic Arts. While most US consumers enjoy games but dislike in-game ads, Roblox has proved to be a valuable channel for brands looking to make inroads with its young user base.

China鈥檚 digital ad sector grows 12.1% in 2024: Economic slowdown shifts ad dominance to platforms like Tencent and Pinduoduo.

Retail media networks (RMNs) are both still in their infancy and intimidatingly complex. Most brands advertising via retail media are using multiple networks, according to the Association of National Advertisers, but data and analytics aren鈥檛 standardized across platforms. The result is a major headache for advertisers. Here are some tips for using retail media right.

For advertisers, it gives them the ability to combine upper-funnel campaign tactics like storytelling via video and performance ad formats like sponsored search, according to Susanna Lee, senior director of product marketing for Walmart Connect, per Media Post. Why we care: We predict Walmart will grow its retail media ad revenue by 39.1% this year, second only to Instacart鈥檚 growth, per our forecast.

Key stat: $6.19 billion (9.0% of US social media ad spend) will go to TikTok this year, according to our forecast. Marketers need to make sure they鈥檙e putting their TikTok budget to good use by choosing the right ad types for the right activations. Here鈥檚 an overview of in-feed versus Spark Ads on TikTok.

Target had a rough Q3: The retailer is struggling to adjust to the macroeconomic environment, and its challenges aren鈥檛 going to get easier anytime soon.

Determine which avenues to place advertising for beauty products. More like this:. Creators have an outsize influence over Gen Z women鈥檚 beauty and wellness purchases. Winning over Gen Z鈥檚 鈥榤e mentality,鈥� with Alo Yoga, Ulta Beauty, and more. 3 ways beauty brands like Ulta Beauty and Sephora are using technology like AI and AR to engage with consumers.

Social media isn鈥檛 exclusively a dedicated advertising space, as much as some marketers may think of it that way, said Olsen. A good creator campaign is made for social platforms, not placed on top of it.

What percentage of US adults believe ads should always have some sort of marking or label when AI is used to make it? A) 40% B) 50% C) 60% D) 70%. Six in 10 adults want AI-generated ads to have a marking or label, 21% say ads should only have a label if AI played a significant role, and 19% say ads should never require a label if AI is involved, according to CivicScience. May 7, 2025.

Our take: Advertisers should take note of platforms increasingly investing in sports鈥攁nd take action. Advertisers on platforms like TIkTok can tap into passionate fan communities alongside TikTok鈥檚 younger demographics for more targeted campaigns.

Why it matters: Embedding savings incentives into its delivery experience aids cost-conscious shoppers and gives DoorDash insights into buying habits鈥攊nfo that can enhance its advertising and loyalty programs. Our take: These partnerships reflect how brands are trying to meet consumers where they are, whether in games and apps or through daily digital behavior.

Now, it wants to put a stop to compounded versions of the drug being made, even when companies aren't falsely advertising the product. But this has done little to slow down the tsunami of entrants like Hims & Hers, The Vitamin Shoppe, and Noom from offering compounded GLP-1s through their own weight loss programs.