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It has emerged as a potential game-changing application because it can ingest long documents and contextualize the data to create summaries and even generate audio conversations about its contents. The free tool has been used to generate briefing documents, FAQs, and even AI-hosted podcasts.

Though marketing budgets are under scrutiny in this tight economy, it might make sense to consider integrating audio advertising into your marketing mix. That鈥檚 because listener growth is picking up for podcasts and audio formats overall. Audio ad formats also have unique features to help marketers.

AI鈥檚 role in Spotify Wrapped is slightly subdued: The platform鈥檚 yearly marketing event included AI, but stopped short of prominently featuring it.

Numerous high-profile digital audio platforms have reported monetization challenges with their podcasting businesses in 2023, but the problem is not a lack of interest from listeners. The three major regions of North America, Latin America, and Western Europe will have a total of 389.8 million podcast listeners in 2023. By 2027, that figure will have surged to 473.0 million.

But when you are shopping around or just going online to go on Amazon and see what's for sale, you might buy some household essentials. You might buy some of the stuff that you would buy normally, but it's a few dollars cheaper, so you decide to buy it before you're out of paper towels, for example. Sara Lebow (08:41):.

Retailers face unprecedented challenges this year. From extreme weather events to political uncertainty, brands must prepare for disruption while still meeting consumer demand for value, our analysts said on a recent episode of the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast.

On the sales front, we've been writing a little bit for the briefings about the new digital twin technology, Gen AI ad targeting, things like that. So there's a much broader way that it can be applied in the workplace other than just using it to organize emails or send a pitch email, things like that, or figure out how to design your website.

In our newest forecast for time spent, mobile devices still attract more than half of all digital time, but CTV is catching up.

As retail media moves both off-site and in-store, audio is becoming a bigger part of the ad mix. Here are two ways brands can incorporate audio into their retail media activations.

US adults spend a fifth of their daily digital media time with digital audio. Global Podcast Listeners Forecast 2023 (Insider Intelligence subscription required). Note: Podcasts are audio-first serialized episodes that can be accessed via digital streams or downloaded; includes listening to podcasts via video platforms such as YouTube.

So a fair share of people were already using the technology for creative purposes, so this chart here is showing that 17% of American adults use generative AI to generate or edit images, videos, and audio content, according to KPMG.

"Obviously, we know that ads do trigger something in your brain, right, to signal, you got to have this now," our analyst Man-Chung Cheung said on a recent episode of the "Behind the Numbers: Around the World" podcast. But when it comes to banning advertising for certain products, the effects aren't always clear-cut.

It鈥檚 a relative laggard in TV viewing and video and audio streaming, but it鈥檚 a hotbed for newer digital technologies like smartwatches and smart home products. Central and Eastern Europe is now in last place for on-demand/streaming services adoption worldwide. Despite this, the region is only second to last in time spent with online TV/streaming with a 5 minute increase since H1 2022.

Audio is among the most popular ways to spend time in the US. Among the specific activities we track, only traditional TV time and total CTV time exceed audio on a daily basis. US adults spend more time with total audio (radio plus digital) each day than with social media, digital gaming, or subscription over-the-top (sub OTT) streaming services.

However, because traditional TV will only account for 12% of its next year in the US its effect won't be felt that much because it's basically all digital at this point. Digital accounting for over 80% of ad dollars and that will be keeping the total ad spending figure afloat and then some. Digital growing just under 12% to keep total ad spending growth for 2025 right around 7%.

US adults spend a fifth of their daily digital media time with digital audio. Yesterday鈥檚 Chart of the Day: AI鈥檚 helping hand. Methodology: Data is from the January 2023 Morning Consult report titled "National Tracking Poll #2210197." 2,202 US adults ages 18+ were surveyed online during October 29-31, 2022. The sample was nationally representative.

Digital audio is less developed as a result of radio鈥檚 sustained influence on media consumption. Some 70.9% listen to music/audio in the country compared with 78.1% in the region as a whole. Singapore. Singapore鈥檚 affluence is reflected in higher-than-average ownership of digital devices. For instance, tablet adoption was 41.9% in H1 2023, well above the regional average of 23.7%.

It also overtook Greece for first place in music/audio streaming. In addition, Norway was second in the region in smartwatch ownership. Norway also made a strong debut in time-spent metrics. It was first in Western Europe in online TV/streaming and print press and second in music streaming and podcasts鈥攁 finding that lines up with its top finish in music/audio streaming.

Well, actually, to that point, there was some CivicScience data around holiday shopping this year, and the number one reason for shopping online was that their survey respondents indicated was avoiding crowds and going into stores. Sara Lebow (04:01):. Yeah, that's a great reason.