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1041 results for digital vs traditional

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Viewership Is High Across a Range of Video Options in Canada (millions of digital video viewers in Canada, by type or device, 2024)
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Oct 1, 2024
Source: 蘑菇AV
How Much of US Enterprise Marketers' Influencer Marketing Budget Is Dedicated to Organic vs. Paid Media Amplification? (% of respondents, 2023 & 2024)
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Oct 3, 2024
Source: Linqia
US Programmatic eCPM Pricing, by Ad Type and Marketplace, Q2 2024 (% of change vs. same period of prior year)
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Oct 3, 2024
Source: Guideline (formerly Standard Media Index (SMI)
YouTube under-monetized on TV despite leading in streaming minutes
What started as a user-generated video hub is now outpacing traditional studios in both audience and monetization. Both our projections and MoffettNathanson鈥檚 analysis agree: YouTube is eating media from both ends, competing with Netflix on subscriptions, Pluto TV on advertising, and linear TV when it comes to viewership among children. But its future dominance depends on execution.
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Apr 1, 2025
Apple CarPlay Will Continue to Outpace Android Auto in Connected Car Driver Share (Apple CarPlay vs. Android Auto % of US connected car drivers, 2024-2028)
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Sep 1, 2024
Source: 蘑菇AV
Where Programmatic Digital Out-of-Home (DOOH) Spending Increases Will Come From According to Advertisers and Agencies Worldwide, by Country, June 2023 (% of respondents)
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Sep 12, 2023
Source: VIOOH
Ad Spending Growth for Digital, Traditional, and Total Media Worldwide, 2022-2028 (% change)
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Mar 1, 2024
Source: 蘑菇AV
Ad Spending Growth for Digital, Traditional, and Total Worldwide, 2022-2027 (% change)
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Oct 1, 2023
Source: 蘑菇AV
Ad Spending Growth for Digital, Traditional, and Total, Worldwide, 2021-2027 (% change)
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Mar 31, 2023
Source: Insider Intelligence | eMarketer
US Digital and Traditional Local Ad Spending, 2024 (billions and % of total)
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Mar 13, 2024
Source: BIA Advisory Services
Store Technology Purchase Plans According to Brands in Canada and the US, 2024 (% of respondents)
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Feb 13, 2024
Source: IHL Group; RIS News
US Digital and Traditional Local Ad Spending, 2024 (billions and % of total)
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Oct 23, 2023
Source: BIA Advisory Services
US Digital and Traditional Local Ad Spending, 2023 (billions and % of total)
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Jun 28, 2023
Source: BIA Advisory Services
Marketing Channel/Tactic That Contributes Most to Successful Customer Acquisition According to US B2B Marketers, Aug 2023 (% of respondents)
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May 30, 2024
Source: Ascend2; Stirista
Technology and Features That Enable In-Store Retail Media
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Jun 1, 2024
Source: 蘑菇AV
Marketing Channel/Tactic That US B2B Marketers Plan on Implementing Into Their Customer Acquisition Strategy, Aug 2023 (% of respondents)
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May 30, 2024
Source: Ascend2; Stirista
Sources for Funding the Increase in Connected TV (CTV) Ad Spending According to US Agency/Marketing Professionals, March 2024 (% of respondents)
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Apr 25, 2024
Source: Interactive Advertising Bureau (IAB); Advertiser Perceptions; Guideline
How to Navigate the Complex TV/Streaming Landscape
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Mar 1, 2024
Source: 蘑菇AV
Types of TV Services US Adults Are Watching Less Because They Are Watching More Free Streaming Services, July 2023 (% of respondents)
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Oct 10, 2023
Source: Aluma Insights (formerly The Diffusion Group)
Sources for Funding the Increase in Connected TV (CTV) Ad Spending According to US Agency/Marketing Professionals, March 2023 (% of respondents)
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May 3, 2023
Source: Interactive Advertising Bureau (IAB); Advertiser Perceptions; Guideline (formerly Standard Media Index (SMI)
Tactics That Are Most Effective at Driving Sales According to US Retail Media Decision-Makers at Brands, July 2023 (% of respondents)
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Dec 5, 2023
Source: BWG Strategy; Turbyne
How Different Do US Adults Think the Ads on Streaming Services Are Compared to Traditional TV Ads? (% of respondents, Oct 2023)
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Nov 2, 2023
Source: Dynata; TransUnion
TikTok Content That Outperformed Traditional Search Engine Results Pages (SERPs) According to US Small-Business Owners, Aug 2023 (% of respondents)
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Jan 4, 2024
Source: Adobe
Marketing Tactics US SMBs Plan to Use Next Year, Nov 2022 (% of respondents)
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Aug 16, 2023
Source: Taradel; SurveyMonkey
Airline Sites/Apps US Consumers Use to Book Domestic and International Air Travel, Jan 2024 (% of respondents)
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Mar 13, 2024
Source: Airlines for America (A4A)