蘑菇AV

On today鈥檚 podcast episode, we discuss why now might be the exact right time for Meta to bring back live shopping, who would be the most likely candidate to buy Party City, and why Disney thinks that now is the right time to pull the trigger on a big change. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.

鈥楽tar Wars鈥� is coming back for another trilogy: Disney is likely to spend heavily, and a pipeline to streaming could bolster Disney+ revenues.

While the lion鈥檚 share of that money will go to Amazon鈥攚ith Walmart as a distant second鈥攔etailers that can offer brands the ability to reach new or incremental audiences, access their first-party data, and deliver strong return on ad spend have a better chance of standing out in a crowded field.

Max adds 7.2 million global subscribers in Q3: International expansion and ad revenue gains boost WBD鈥檚 position in the streaming race.

Promoting shopping recommendations in the moment could help grocery store retailers to increase consumers鈥� checkout totals. The high upfront investments could dissuade stores from buying into this new tech when quick ROI isn鈥檛 guaranteed. Total spend on in-store retail media will make up less than 1% of total omnichannel retail media spend through 2028, per our forecast.

Ad Spending 2024 (Subscription required). Note: Data was provided to 蘑菇AV by Comscore.

Google defends against DOJ claims of ad monopoly: The giant emphasizes publisher choice and competitive ad exchanges amid trial scrutiny.

Our debut forecast for CPG subcategory ad spending shows food companies playing the largest role. We鈥檝e added five new digital ad spending subsector breakouts for the CPG industry: food, toiletries and cosmetics, nonalcoholic beverages, alcoholic beverages, and 鈥渙ther,鈥� which is largely made up of cleaning supplies and tobacco products.

Prime Video thinks AI can fix UX problems: Complaints about show catalog failures may have spawned its latest AI-powered feature.

The impact of tariffs on retail and ad spending. How retailers and business leaders are planning for tariffs. Consumer sentiment and behavior around tariffs. This deck can help you:. Develop commerce strategy (retailers and brands). Develop media strategy (brands and agencies). This Infopack was compiled in May 2025 and features our retail and ad spending forecast scenarios issued in April 2025.

Why Nielsen鈥檚 first-party data approval matters: Its deal with Amazon could lead the streamer to dominate NFL advertising and rights in coming years.

As Latin America鈥檚 digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time鈥攁nd money鈥攊f they wish to maintain a competitive edge in today鈥檚 rapidly evolving business environment.

As Chinese ecommerce players make further inroads in Latin America, local companies are finding new ways to innovate and keep pace with consumers鈥� fast-evolving shopping habits. Several have already done so, but others will need to keep up. Mercado Libre launched its 鈥淐lips鈥� functionality this past summer to compete directly with TikTok鈥檚 ecommerce ambitions in Latin America.

奥补濒尘补谤迟鈥檚 ecommerce business is gaining momentum. Ecommerce now accounts for 18% of 奥补濒尘补谤迟鈥檚 global sales; the channel grew 20% YoY in the US alone in Q4, helped by its expanded marketplace assortment and investments in faster, more efficient delivery.