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Influencer and affiliate marketing are also valuable channels, though ROI can be harder to determine鈥攁n increasingly important metric during high-sales volume events like the Cyber Five. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

TikTok Shop gears up for busy holiday season in the US, UK: The platform expects hefty ecommerce and ad growth this year as shoppers get used to transacting on the app

Streaming hours on The Roku Channel: 32.0 billion, up nearly 20% YoY, as Roku's proprietary content continues to attract engagement. Why it matters:. With digital ad dollars shifting toward connected TV (CTV), Roku鈥檚 solid platform revenues signal that it is capturing a significant share of this trend. Political ad spending, increasingly important to CTV overall, could provide a further boost in Q4..

Forty percent state they are increasing ad spend for CTV/OTT channels because ads can reach these audiences, with another 38% appreciating the channel鈥檚 ability for precision audience targeting. Thirty-five percent claim CTV/OTT advertising helps them capture declining audiences from traditional TV.

The ecommerce giant has led the market in France and the UK, too, but more substantially in Germany; in terms of retail ecommerce sales in 2024, for example, Amazon will account for 45.1% of the total, versus just 24.1% and 24.8% in France and the UK, respectively.

As Latin America鈥檚 digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time鈥攁nd money鈥攊f they wish to maintain a competitive edge in today鈥檚 rapidly evolving business environment.

US financial media network ad spend will soar to $1.22 billion in 2026, nearly doubling from $640 million in 2025鈥攁 66.8% compound annual growth rate (CAGR), per our May 2025 forecast.

US ad spend on financial media networks (FMNs) will more than double in 2025 and again in 2026. But with just $710 million projected in US ad spend in 2025, per June 2024 蘑菇AV forecast, FMN ad spend will be 18 times smaller than retail media network (RMN) ad spend.

Discovery (WBD)鈥檚 new 鈥沦丑辞辫 with Max鈥� ad solution uses AI to identify items within films and TV shows and find similar products in an advertisers鈥� catalog. Viewers can navigate to those products by scanning a QR code, allowing them to shop without interrupting the viewing experience.

Macy鈥檚 had a mixed Q3: Sales at its luxury Bloomingdale鈥檚 and Bluemercury labels rose, but its namesake brand is struggling to attract shoppers

Digital ad spend in Latin America is set to reach 56.4% of total ad spend in 2025, per 蘑菇AV鈥檚 forecast. As the region鈥檚 digital landscape matures, media quality, and performance are becoming top priorities for advertisers.

A combination of strong shopping ad and measurement products, a large creator economy, and a young audience make social media an ideal medium for retailers, which will account for 30.8% of social ad spending in 2024. That figure will dip to 30.3% in 2025, but YoY growth will still be 10.4%, enough to push spending up to $28.17 billion.

Instacart is the latest retail brand attracted to the Super Bowl: Even at $7 million a pop, brands find the spots are worthwhile buys.

It鈥檚 aiming to give advertisers one platform that works across all ad channels worldwide. Our take: This could be a portent of things to come. We expect increased consolidation in the ad tech space as platforms like Innovid and Flashtalking aim to offer advertisers greater control over data and decisions.

Generative AI tools are transforming retail media by personalizing shopper experiences, with retailers like Instacart introducing aisle-aware ads and location-based coupons. In-store retail media is growing rapidly, with players like CVS and 7-Eleven using digital screens and audio ads near points of purchase, despite infrastructure challenges.

On today's podcast episode, we discuss what will happen if either Donald Trump or Kamala Harris win the US election and how that will affect inflation, high growth digital advertising channels, and regulatory priorities. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Senior Analyst Zak Stambor.

A forced sale could upend Google鈥檚 ad revenue streams, alter the search landscape, and open the browser market to new competition.

鈥淚n 2022, retail media hit the first of many milestones when it became the fastest US ad channel to eclipse $30 billion in spending鈥攏early twice as quickly as it took social media,鈥� our analyst Max Willens said on a recent Meet the Analyst webinar. 鈥淭hat was just the start.鈥�

Carriage disputes with network affiliates also prompted satellite service DirecTV to consider replacing local channels with national broadcast feeds. To view our full forecast, click here. Growth rates will slow for a maturing OTT market. Annual OTT subscription revenue growth will dip below double digits for the first time in 2025.

鈥淭辞诲补测鈥檚 shoppers are like savvy jugglers,鈥� Ben Galvin, senior director of omnichannel retail sales and ecommerce at Monster Energy, said during a recent Path to Purchase Institute webinar. 鈥淭hey鈥檙e balancing budgets, bouncing between in-store and online. Convenience continues to be king, but value is what they鈥檙e really looking for.鈥� But value means different things to different people.

Amazon integrates Freevee content with Prime Video: Viewers gain access to ad-supported shows while Amazon streamlines its media ecosystem for advertisers.

Hy-Vee鈥檚 move shows that retailers are tapping retail media leaders for C-suite positions, though current CMOs are also paying extra attention to the channel. Nearly half (49%) of CMOs in an August 2024 B2B International survey said they are trying to monetize touchpoints through channels like retail media to drive growth.

Encouraged by its success, AppLovin plans a larger ecommerce expansion in 2025.