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The year-old Luna cloud gaming unit plays into Amazon鈥檚 strengths. When it launched in March 2022 following a long beta period, Luna joined a market crowded with gaming incumbents (Microsoft, Sony, Nintendo, and Nvidia) and tech players (Apple and Google).

Roblox, which has attracted a host of brand partners to its metaverse gaming platform, launched new policies in response to an FTC complaint that include a ban on advertising to users under 13 that may keep marketers away.

But for laptops, gaming consoles, tablets, and smartwatches, children are more likely to have access to the devices than adults. Beyond the chart:. 65% of parents of Gen Alpha think tech positively impacts their child, according to data from Razorfish. 86% of US Gen Alphas would like their favorite brands to teach them something about their interests, per Razorfish.

The major telecom players are leaning into bets on the future鈥攆rom gaming to working with startups鈥攖o get ahead. Verizon goes all-in on gaming and live events. Betting big on mobile gaming, the company launched a 5G-enabled device earlier this year. For those consumers who have ever lost phone reception at a concert, high-capacity events are a key application for 5G鈥攁nd Verizon is taking advantage.

Digital gaming is also knocking. Gamers will tap into digital wallets and transactions in games like Roblox and Minecraft. But digital doesn鈥檛 mean financially literate. Roughly 85% of Gen Zers say there are hurdles to financial success, per Bank of America. Very few feel able to build an emergency fund, save for retirement, or invest.

Nearly 71% of Gen Zers are digital gamers, per our forecast, and they鈥檙e likely to spend 3 to 6 hours gaming every week, according to a February 2023 poll conducted by Morning Consult. This is one of the few digital arenas where Gen Z beats millennials not only in penetration but in size鈥攂y nearly a million users, according to our forecast.

Offering a digital game that encourages healthy financial decisions and promotes financial learning seems like a commendable thing to do. But banks must be careful when implementing gaming features in their offerings. In the UK, the Financial Conduct Authority (FCA) warned that trading apps that employ gamification techniques could cause novice investors to take on more risk than they can handle.

For consumers, the easiest way to envision the concept is through virtual reality (VR) gaming. Game developers have been early adopters of VR and augmented reality, and major game platforms have partnered with brands in the virtual worlds of Roblox, Fortnite, and Minecraft. We predict new mixed reality devices from Apple, Meta, and Sony will drive more VR interest among game developers.

In the same way Gen Alpha was born with a smartphone in their hands, they were born gaming. Marketers need to leverage this by attaching gaming opportunities to brands, the way Lego has on its website, or building experiences within games like Roblox. Interactivity is important beyond gaming as well. As true digital natives, members of Gen Alpha can spot paid promotional content immediately.

Gaming. We don鈥檛 have age breakouts on gaming, but members of Gen Alpha are likely to play games like Minecraft, Roblox, and Fortnite, where top activities include adventuring, building, and creating, per GWI. Nearly 3 in 10 (26%) Gen Alphas live in households with VR headsets, per Morning Consult.

For example, an ad for a video game may have a CTA that looks like an image of the video game. An ad for an app may include the word 鈥渄ownload鈥� so users understand the instruction. The CTA can appear more than once, but it should definitely be a visual anchor at the end. 3. Don鈥檛 limit Shorts ads to short-form creators.

Browse ads are already saturated, and may not stand out to consumers the way ads featuring AI, AR, or gaming interactions might. Optimize: Provide a variety of products for consumers to scroll through to hold their attention. For ads where consumers tap to reveal more information, make sure the content adds value and is worth consumers鈥� time.

However, unlike CTV or gaming, which have pretty singular uses, 鈥渢he smartphone is kind of like the Swiss Army knife of connected devices. It does it all,鈥� said Wurmser. The leading use for mobile is video, which represents 33% of time spent on mobile devices, followed by digital audio (18%), social networks (13%), gaming (11%), and messaging (10%), according to our forecast. 3.

It hosted Amazon Gaming Week from April 30 through May 5, and Amazon Pet Day begins on May 7. Amazon is increasingly using seasonal or category-specific events to drive sales and build awareness of its growing selection of name brands. The events also boost retail media spending as brands aim to ensure they are front and center during the sale.

How we got here: The FTC filed to stop Microsoft from buying Activision Blizzard late last year, saying the $68.7 billion blockbuster deal would suppress competition in the video game market. The push to block the acquisition was seen as a bold and risky maneuver for the regulator after a year of anemic regulatory activity.

Gaming excludes advertising on esports or gaming video content; includes advertisements placed within games on mobile platforms.

The only two activities where males overindex are livestreaming and gaming. Key Takeaway: Don鈥檛 assume every Gen Zer engages in every activity available on a platform. Time constraints make it impossible for even the most social-obsessed users to do everything. Connecting with this cohort means being present on multiple platforms and multiple activities.