For millennials, Gen X, and boomers, they'll lose about 10% of each of those groups where it'll just lose 2% of Gen Z folks in the US. That's all we've got time for for this episode. Paola, thank you so much for hanging out with us today. Paola Flores-Marquez:. Thank you for having me. This was so much fun. Marcus Johnson:. Our absolute pleasure. We'll have you back as soon as humanly possible.
Definitely really interesting to see the image search feature for TikTok shop users in the US and Southeast Asia can now take photos of items and upload them to be shown similar products and I think this is just obviously leaning into some of their strengths, particularly with Gen Z, 25% less likely to use Google than Gen X and what we're really seeing is a fragmentation of search experience and TikTok
So, 33% of these pet owners are millennials, that's the biggest cohort followed by Gen X then boomers. During the pandemic pet product sales rapidly moved online for good reason. Right now, about 38% of pet product retail sales are online according to our forecasts. But by the end of 2027, we expect that more than half of pet product sales will take place online.