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A large part of this growth is driven by grocery and grocery ecommerce. The top 13 retail media networks used by brands (identified in a survey by the Association of National Advertisers) sell groceries and/or consumer packaged goods. According that survey, Dollar General is used by 38% of US marketers, making it the sixth most popular retail media network.

Prices of food at home (via grocery store or supermarket purchases) were up 1.2% YoY, while prices of food away from home (via restaurant purchases) were up 4.2% YoY. Higher inflation at restaurants may encourage more consumers to eat at home, which could be a win for the grocery business. Here are five insights into how consumers are purchasing their food as prices continue to rise. 1.

Consumers are looking online for value in grocery and health and personal care. Retailers that can stand out on pricing and customer service are best positioned to win a share of their spending. Key takeaways for retailers and brands:. Double down on mcommerce.

Walmart partnered with Cure Hydration to put free samples inside curbside grocery orders. Target added a Starbucks ordering feature for its curbside customers. But post-pandemic, these types of marketing and sales initiatives will create more value when centered on in-store pickup. If demand for curbside continues to drop, retailers may end the practice. Some retailers have already done so.

In digital grocery, for example, delivery companies account for nearly 30% of sales in the US, per our forecast. That means other retailers have a shot at catching up to Amazon, with the help of intermediaries. More like this:. Report: The Future of Last-Mile Delivery. Article: Instacart dominates grocery delivery, but Uber and DoorDash are catching up.

So we talk about prices, but food prices, I think, are one significant bellwether. 86% of consumers are frustrated with the rising cost of grocery shopping, according to an R. R. Donnelley & Sons survey. And food price is something we look at every day, so we're hyper aware of prices going up. They're up 28% since 2019, so they're up significantly.

Meanwhile, Walmart鈥檚 low grocery prices have enabled it to grow market share over the past year鈥攚hile Amazon鈥檚 grocery business is in a state of uncertainty as the company prepares to lay off 18,000 workers and rein in spending. Amazon hasn鈥檛 opened a new Amazon Fresh grocery store since September 2022, despite having at least seven US locations fully built out, per The Information.

One category rules them all: The future of retail media is tied distinctly to grocery and grocery ecommerce, according to Lipsman. All of the top 13 retail media networks used by brands (identified in a survey by the Association of National Advertisers) sell groceries and/or consumer packaged goods.

Over a quarter (28.0%) of Gen Z consumers have discovered grocery products via search engines, compared with 16.7% that have discovered products while browsing store shelves, per our May forecast.

Key players include Cooler Screens (cooler doors), Perch (end caps), Grocery TV (checkout), and Veeve (smart carts). There鈥檚 also in-store audio, offered by players like Stingray and Vibenomics. The adjacent exterior of retail establishments features GSTV (gas pumps) and Volta (EV charging stations). Many of these startups are already expanding into other parts of the store.

Grocery offers another potential use case. More supermarkets are relying on dynamic pricing to mark down goods nearing their expiration dates, allowing them to offer more discounts to shoppers while reducing food waste. For instance, Israeli startup Wasteless says grocers using its dynamic pricing technology cut waste by up to 40%.

The key stat: Price and product quality are the two most important factors that US grocery shoppers consider when picking a grocery store, according to a January 2024 survey by Progressive Grocer. Many consumers turn to private label goods to keep grocery costs down.

Since launching its first supermarket in 1963, Cencosud operates through several formats including supermarkets and hypermarkets, home improvement stores, department stores, shopping centers, and financial services in Argentina, Brazil, Chile, Colombia, Peru, and the US. Carrefour Brasil.

That bifurcation explains the diverging fortunes of Walmart鈥攚hich is winning over wealthier consumers looking for deals on groceries as well as general merchandise鈥攁nd discounters like Dollar General and Dollar Tree, both of which recently lowered their full-year forecasts as their core lower-income customers pull back sharply on discretionary purchases.

Earlier this month, Amazon said it was temporarily putting a pause on expanding its Amazon Fresh grocery stores. But then, last week, CEO Andy Jassy said the company was doubling down on its grocery expansion plan and going 鈥渂ig鈥� on brick-and-mortar stores.

Brand spending on retailers鈥� websites and in stores offers leverage when negotiating prices with suppliers, a spokesperson for Belgian supermarket Colruyt told Reuters.

Only 2.3% pay for Shipt, which offers free grocery deliveries on orders of at least $35, as well as free delivery from Target, Petco, Walgreens, and other national chains. Given that Target would be a late entrant to the paid membership space, it would need a clear differentiator to drive shoppers to enroll.

Our Power of Amazon in 2023 report pinpoints a number of strong areas for Amazon, but there are several, including stores and grocery, where Amazon鈥檚 five-year outlook isn鈥檛 as strong as it was in 2021. Use this chart:. Determine which Amazon businesses are healthiest. Evaluate Amazon鈥檚 ad prowess. More like this:. Amazon adds off-site placements to Sponsored Products ads.

Amazon could launch standalone grocery, healthcare subscriptions. Mcommerce will grow healthily, boosting ecommerce along the way. 4 technologies to help curb cart abandonment. As streaming wars heat up, nearly three in 10 US internet households are canceling services to save money.

鈥淎fter years of planning, Kroger is ready to begin scaling its digital grocery model,鈥� said our analyst Blake Droesch. 鈥淏y strategically placing last-mile spoke outlets to expand the reach of its fulfillment centers, the retailer is making its grocery delivery services available in regions where it doesn鈥檛 operate any physical stores.鈥�.

(UNFI), in partnership with tech platform Swiftly, launched a RMN to help independent and regional grocery retailers connect with consumers online. Swiftly also teamed up with nonprofit ad organization Alliance Retail Group to launch a RMN, connecting independent grocers with consumers across digital and physical channels.

Digital is influencing awareness and early consideration for Gen Z and millennial grocery buyers. Ecommerce growth worldwide will pick up before tapering off. More Chart of the Day:. 9/8 - Do we have your attention? 9/7 - Influential social spend. 9/6 - Retail media closes the deal. 9/5 - Beauty researchers bypass department store. 9/1 - Gen Z鈥檚 big grocery search.

Categories with the highest mobile penetration include personal care (77%), groceries (68.2%), and apparel (60.8%), which Adobe Digital Insights lead analyst Vivek Pandya attributed to the fact that 鈥渃onsumers have embraced mobile shopping for purchases that are more frequent and lower in price.鈥�.

High grocery prices are driving more consumers to purchase food and other household necessities at Dollar General; for that reason, 90% of the retailer鈥檚 new stores will be in a larger format with additional cooler space and more room for health and beauty products, as well as fresh produce.

Walmart and Target are among the biggest beneficiaries as inflation drives shoppers to look for deals on everyday items like groceries and other household essentials. Forty-four percent of shoppers plan to shop Target Circle Week in addition to Prime Day, while 33% are considering deals from Walmart+, per Numerator.