Latin America will continue to populate much of the high-growth leader board. For the past couple years, most ad spending forecasts have featured India and Latin America as the geographies to watch. That continues to be the case, although Latin America鈥檚 outlook trails India by a wider margin than in previous estimates.
25% tariffs on Mexican imports could shake up the struggling beer industry: Modelo owner Constellation Brand would be hit hard, while Molson Coors could seize the opportunity to grow share.
The rapid growth of genAI has the potential to remake marketing and customer experiences in Asia-Pacific. Here鈥檚 how surging investment, consumer enthusiasm, and the evolving regulatory landscape are reshaping digital marketing.