蘑菇AV

But Gen Z is more likely to identify as religiously unaffiliated than all older generations except millennials, according to PRRI. Gen Z may show interest in spirituality not affiliated with organized religion. Several people at ZCON spoke of spiritual concepts such as 鈥渕anifesting.鈥� Brands don鈥檛 need to go all-in on religion to appeal to Gen Z.

This year, we forecast 31.1 million Gen Zers and 33.6 million millennials will use generative AI this year, outpacing Gen Xers (20.6 million) and baby boomers (10.2 million).

Why lululemon is bullish: The health and wellness category has been a rare bright spot amid otherwise sluggish consumption, thanks to post-pandemic interest in fitness as well as growing demand from Gen Zers and millennials for solutions to counteract stress generated by China鈥檚 high-intensity corporate culture.

Millennials, that went down to 37% and then Gen Z, unsurprisingly had the lowest percentage of respondents answering that they didn't know at 31%. So pretty significant span there generationally speaking, and I think it has to do a lot with the skills of being able to spot is there a little halo around the person? Does the person look a little bit off if there is a person in the ad?

As Gen Z and millennials seek genuine connections with influencers, brands should explore expanding their traditional influencer marketing tactics and embrace employee advocacy via employee-generated content. With this tactic, real employees become influencers and share their experiences and love for the brands they work for.

Nearly 72% of VR users are either Gen Zers or millennials. The dominance of these digitally savvy cohorts suggests that they鈥檒l be the primary drivers shaping the sector鈥檚 trajectory. VR headset adoption and use remains modest鈥攂ut that may change. Gaming remains the primary use case for VR headsets.

More than half (57%) of Gen Zers turn to social media when finding information or learning something new, per a YPulse survey conducted in July 2023, compared with 49% of millennials. But social search spans generations. More than 60% of Gen Zers, nearly half of millennials, and almost a third of Gen Xers have used TikTok as a search engine, according to an Adobe study released in January 2024.

Audiobooks are particularly popular among children and young adults, which gives Spotify access to in-demand advertising demographics.

Additionally, Gen Alphas will be on the lookout for a platform they can make their own, like millennials did with Instagram and Gen Zers with TikTok.

Nearly 4 in 10 Gen Zers (39.1%) find affiliate marketing at least moderately influential to their purchases, compared with 35.2% of millennials, 24.5% of Gen Xers, and 16.1% of baby boomers, our survey found. 5. First-party data is unlocking personalization. As third-party cookies decline, marketers are prioritizing first-party data to reach consumers.

I think that the core users are still millennials, but exactly, Marcus. You're seeing Gen Z-ers is adopting the platform as well. And Reddit, again, the search story, they've mentioned themselves that more and more searches are individuals looking for a specific topic and adding Reddit to the end of their search because they're specifically looking for Reddit posts about that topic.

The news: Nordstrom hopes to capitalize on Gen Alpha鈥檚 voracious appetite for beauty products with young-adult-focused beauty kiosks located in its teen apparel departments and a 鈥淵outh Adult Beauty鈥� category on its website, per Business of Fashion. The kiosks鈥攚hich showcase popular brands like Kiramoon and Kaja鈥攁re available at six locations, including Chicago, Seattle, and Tampa.

Gen Z and millennial shoppers plan to spend 54% of their budget on gift cards, up from 41% in 2023. But a rise in gift cards also creates increased fraud risk, per ACI Worldwide. As payment providers add security protections for other payment options, gift cards often aren鈥檛 updated to have the same fraud monitoring capabilities, making the payment method an easy target for fraudsters.