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Netflix comes in second (173.7 million), followed by Amazon Prime Video (163.6 million), Hulu (130.7 million), and Disney+ (115.8 million). In time spent, Netflix takes the No. 1 spot, with viewers spending an hour per day on the platform, followed by Hulu (53 minutes), YouTube (50 minutes), Disney+ (23 minutes), and Prime Video (21 minutes).

The use case: Netflix uses a cloud computing platform to help it with everything from recommendations to streaming servers. Through the cloud, the platform is able to leverage machine learning and recommendation algorithms to drive its personalization and search functions, which have become best in class. As its growth slows, Netflix may scale back its cloud capabilities to keep costs down.

Where and how Gen Alpha consumes content: From YouTube to Netflix to Roblox. Guide to podcast industry: Top platforms, key audience stats, and ad trends.

Where and how Gen Alpha consumes content: From YouTube to Netflix to Roblox. AR and VR Are Reshaping the Future of Consumer Engagement (蘑菇AV subscription required). Note: AR enables a user to interact with virtual objects and other types of digital information overlaying the real world.

Gen Alphas named YouTube the coolest brand in a 2023 Beano Brain survey cited by SGB Media, beating the likes of Netflix and Amazon. Advertisements there could automatically be more appealing to children. YouTube is also the top channel for product discovery. Almost 60% of Gen Alpha parents said that their kids discover new brands and products through YouTube videos, per the Morning Consult report.

As new ad tiers (like within Netflix and Disney+) grow, so will the opportunity to meet audiences there. And since the CTV ecosystem is most likely to inherit traditional TV time, it鈥檚 a great fit for banks that have long relied on TV campaigns. Prioritize effective targeting鈥攂ut beware of risks. Banks that clarify and understand their target consumers can best allocate resources to reach them.

Netflix had success with its password-sharing crackdown, encouraging moochers to pay for its cheaper, ad-supported tier. Now, Disney+, Hulu, and ESPN+ are aiming to do the same thing. Those platforms may not be able to replicate Netflix鈥檚 success, since they have smaller audiences and are less ubiquitous. Still, their ad-supported tiers may see a boost as users sign up for their own accounts.

Major services like Disney+ and Netflix have also launched advertising subscription tiers, spurring brand interest. Our take: Advertising may be pulling out of a cold season, but growth still won鈥檛 return to pandemic rates soon.

So when it comes to TikTok, and especially in comparison to a streaming platform like Netflix, we are seeing increases in this second screening behavior where people are watching TikTok videos at the same time that they're watching Netflix. I actually came across a great video on TikTok not too long ago where a creator basically said, "Hey, are you with me?

A March 2023 Morning Consult survey found 1 in 4 US adults have cut back on streaming video subscriptions, such as Netflix, in the past year due to inflation. US consumers spend an average of $48 per month on streaming video services with millennials spending the most at $54 per month, according to an April 2023 Deloitte report.

Netflix just launched ad-supported programming, while Apple is rumored to do so soon. Meanwhile, brands will follow the likes of PF Chang鈥檚 by providing free loyalty programs as well as higher-value paid membership options. Expanded features. Brands will look for opportunities to provide more to their customers.

Most video streaming services, such as Hulu and Netflix, are very difficult to watch on the mobile web. As ad-supported OTT continues to grow, this will contribute to the rapid increase in mobile video advertising. Social platforms also continue to push video advertising. Social platforms will sell $43.03 billion in native video ads in 2024, with virtually all of it on mobile.

Ad-supported video-on-demand (AVOD), such as The Roku Channel and ad-supported versions of subscription services like Netflix and Disney+. YouTube, which will have nearly 45% of its viewing time on CTVs. Digital live TV services, such as Hulu + Live TV. Mobile remains the king of digital advertising, largely due to its diversity of content.

Discovery and Netflix came into upfronts and newfronts with guns blazing, cranking up CPMs overall. But now, the industry is adjusting to a new normal. With inflation steadily falling and the cost per ad decreasing, some of the advertising spending that was staunched in the second half of last year may return.

Netflix is the most popular subscription video service in Western Europe. Many streaming services are introducing ads, but the advantages are difficult for brands to quantify.

With major new players coming to the CTV ad market (Netflix, Disney+, and Amazon in a span of about 18 months), spending will grow by around 20% in 2023 and 2024, and by low double digits through 2027. Later this decade, CTV will likely surpass TV in average daily time spent. And in ad spending, CTV could overtake its linear counterpart a few years later, around the turn of the next decade.

Rather than introducing a cheaper ad-supported tier 脿 la Disney and Netflix, Amazon is making ad-supported viewing the default for Prime Video and will charge an extra $2.99 monthly to avoid ads rather than trying to entice longtime ad-free subscribers to make the switch.

Although YouTube made earlier attempts to capture CTV viewing by investing in premium content, it has since focused on two areas that differentiate it from services like Netflix: its creator community and live sports. Creators are also central to YouTube鈥檚 thrust to compete in social video, where TikTok poses an urgent threat to the video giant鈥檚 ad business.

DoubleVerify and Integral Ad Science are working with Netflix as third-party measurement partners for its new ad-supported tier, though Microsoft provided the technology infrastructure. Our take: Companies that are offering clarity amid the addressability crisis stand to gain once the ad downturn ends.

YouTube is diversifying away from being solely dependent on ads in a way that Netflix is diversifying away from being solely dependent upon subscription revenue. YouTube still generates much more advertising revenue than it does for subscriptions, and Netflix does much more subscriptions than it does advertising. But Netflix is walking YouTube's way.

Opportunity for Netflix: Economic turmoil could open a door for Netflix鈥擫atin America鈥檚 most popular streaming service鈥攖o gain more customers for its ad-supported offering. Though most of Netflix's subscribers in Latin America prefer ad-free services, its biggest opportunity lies with the region鈥檚 lower and middle classes.

YouTube is well out in front, with Netflix leading the paid-for platforms. YouTube鈥檚 appeal was always great, even before 鈥渃ost of living鈥� became a catchword. But while Disney+ and Amazon are increasing their user numbers more quickly, their growth comes from smaller bases. Netflix continues to rule the sub OTT roost. Other channels shake up the rankings when they鈥檙e factored in.

Driving there was that fear, but that was before Max, formerly HBO Disney plus Netflix all got into advertising and then all these streaming services, including those and others have paid a lot of money to have live sports.

鈥淚 think of it as a Netflix-like ad model for games,鈥� said Madden. Cloud gamers are an engaged audience that behave somewhat similar to CTV viewers. Because getting access to a free cloud game server involves a queue for a rig to open up, gamers tend to use smartphones during that wait time, per Madden.

Netflix Basic With Ads turns 1 this month. Here are all the new ad formats and a look at the tier鈥檚 health. YouTube TV subscribers jumped nearly 50% in a year thanks to Sunday Ticket. YouTube users cry foul after ad blockers ban and Premium price hike. Lessons from YouTube in how generative AI is changing the creator economy.