蘑菇AV

Instagram ended its affiliate marketing program and is promoting its new Creator Marketplace as the best way for creators and brands to work together instead. Advertiser takeaway: As the economic downturn continues to weigh down ad budgets and disrupt industry norms, creators provide a cost-effective and inventive way for brands to reach their audiences through boosted content.

Amazon recently overhauled its grocery business in a bid to grow its share of online grocery dollars and reduce supply chain costs, but Walmart still has a commanding lead. Over six in 10 (61.4%) digital grocery buyers have ordered from Walmart, compared with 49.5% for Amazon.com and just 18.6% for Amazon Fresh.

AI in practice: Partnering with retail analytics firm Intelligence Node, Kroger is using generative AI to enhance its product listings for third-party marketplace sellers. The integration not only helps deliver a consistent digital experience for customers but also fuels data on product performance, pricing, and trends for sellers. Listen to the full episode.

Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more. Episode Transcript:. Marcus Johnson:.

The news: Paramount Global is taking a number of steps to position itself as an advertising leader: Paramount Advertising is embracing Unified ID 2.0 as CBS joins an innovative marketplace designed to match TV shows with advertisers.

Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more. Episode Transcript:. marcus johnson:.

Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more. Episode Transcript:. Bill Fisher:. Hello, everyone.

Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more. Episode Transcript:. Marcus Johnson:.

Strategies are evolving and converging around third-party marketplaces. TikTok Shop鈥檚 latest iteration is taking over user feeds. The platform now features a hodgepodge of participating brands, cheap products from marketplace sellers, and shoppable livestreams. More than 200,000 sellers and 100,000 creators signed on in September 2023, its first month, according to TikTok.

Our take: With digital grocery sales growth slowing considerably, Instacart will have to pull as many levers as it can to lure shoppers and encourage them to spend. Its partnership with Uber is paying early dividends, as are its affordability efforts, but that momentum could soon shift in the face of broader economic uncertainty.

Sure, it鈥檚 got everything they love about digital platforms. But it鈥檚 elevated by the prestige of TV creative鈥攕omething paid search and social ads will never match. If you want to revitalize your performance marketing strategies, there's nowhere else you should be but CTV.

On one side of the marketplace, you have these users who create content for fun. They are not defining themselves as creators. On the other hand, the space that we plan for selling our solution to brands, it comes from their creator marketing dollars.

The rules would also hold marketplaces鈥攔ather than importers鈥攍iable for dangerous or illegal products and increase platform responsibility to ensure compliance with EU regulations. Our take: Shein seems to be betting on India to fuel its growth as new hurdles in the US and EU threaten to slow its momentum and erode market share elsewhere.

US ecommerce sales will be hit hard by tariffs: Many online platforms鈥� advantages could disappear as prices rise, inventory runs dry, and delivery times slow.

Most small and midsize retailers simply lack the digital footprint necessary to generate meaningful revenues solely by monetizing their owned and operated digital channels. Many are branching into arenas that enable a more scaled reach, including off-site digital channels with the potential to tap into budgets typically reserved for upper-funnel awareness.

Walmart expands third-party seller features as it tries to take on Amazon: The retailer is seeing early results from its marketplace initiatives, but its share of the market will remain at just 2.2% this year compared with Amazon鈥檚 72.4%.

Assess which marketplaces to work with. More like this:. Walmart, Amazon, Instacart make search enhancements. How TikTok, Temu, and Sephora are making online shopping fun. Clothing, groceries, and beauty products are popular digital purchases. How seamless payments, social commerce, and loyalty apps are driving mcommerce growth. A previous version of this story noted unique visitors.

On today's episode, we discuss what to make of Amazon's 2% decline in online store sales, how to interpret its advertising service's 19% revenue growth, and why the company is rethinking its Amazon Fresh strategy. "In Other News," we talk about how Pinterest views the future of shoppable video and how malls are resurging. Tune in to the discussion with our analyst Andrew Lipsman.

Index Exchange launched Index Marketplaces, a product designed to expand the range of third parties who can assemble publishers鈥� inventory. It has already become the 鈥渇astest-growing product in the company鈥檚 history,鈥� according to Paul Zovighian, the vice president of corporate development at Index Exchange.

Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more. Episode Transcript:. Marcus Johnson:. Hey, gang.

But No. 2 Walmart will be a big ecommerce winner: Its holiday season online sales will rise 16.8% to $20.37 billion this year. Walmart will see strong growth as it continues to ride the grocery ecommerce wave, absorb consumers who are trading down, and benefit from its expanding ecommerce marketplace.

He noted that early tests suggest Privacy Sandbox APIs can support a competitive marketplace and improve over time with industry adoption. However, Chavez adds, transitioning will affect the entire digital ecosystem鈥攈ence this new approach. Chavez writes that Google will continue investing in Privacy Sandbox APIs and plan to introduce IP Protection in Chrome's Incognito mode.

Brands and retailers have a missed opportunity in engaging in niche communities both online and in-store. Throwing in-store events for these smaller communities or working with creators who are members of the communities can engage enthusiastic customers without casting a wide, expensive net.

Yeah, I'm glad you mentioned that because I thought that was really a positive sign because that's really at the crux of what the online business is all about is that marketplace. So, that provides the tail that get people to Amazon because you can find everything you could possibly need there. And so, to see that go up 18% is a real positive sign. Marcus Johnson:. Yep.

Online store sales increased 7% YoY to $61.41 billion, beating the consensus estimate for $59.64 billion. Advertising revenues grew 19% YoY to $14.33 billion, roughly in line with expectations. How we got here: Amazon has been honing its appeal to value-conscious shoppers to encourage them to spend more on its marketplace and sign up for Prime memberships.