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In 2024, more than 180 million US viewers will turn to ad-supported live video platform (e.g., Pluto TV, Tubi, The Roku Channel) and streaming services (e.g., Netflix, Hulu, Disney+). CTV platforms experimenting with shoppable media already have large ad-supported audiences.

By comparison, CPMs on subscription streaming services like Hulu and Netflix range between $25 to $47, according to our KPI forecast. Our take: CNN Originals and Roku Sports Channel are the latest entrants into a TV segment that is gaining prominence with both consumers and advertisers.

Amid industry layoffs and closures, Blizzard needs Vessel of Hatred to reignite interest in Diablo IV and maintain its strong position in the gaming market.

Why marketers should experiment with CTV ad formats: Interactivity and advanced targeting help improve ad relevancy and user experience.

And we had categorized that as a digital media phenomenon because it is basically streaming. And so we're saying, oh, well this is part of the digital revolution. The death of TV continues. But in reality, that experience was exactly like watching pay TV.

Steinlauf steps down from WBD amid streaming pivot: His departure marks a key moment for Warner Bros. Discovery as it navigates the decline of linear TV and increasing competition in streaming.

Charter Spectrum now offers $65 worth of streaming services: While easy access to alternatives could accelerate churn, pay TV has little choice.

Underutilized platforms like the OTT streaming services, digital audio, and even TikTok still have much to prove. Behind the Numbers.

Discuss various forecasts and time spent with media metrics, including time spent with podcasts, online TV/streaming, social/messaging, and more. Highlight where opportunities lie for marketers given the high levels of digital engagement in these countries.

Consumers spend most of their daily digital time with mobile devices鈥攁nd ad spending reflects that. But as viewers shift to ad-supported tiers and streamers add inventory, connected TV (CTV) is closing in.

As more streaming platforms launch ads and user attention remains high on sites like TikTok and YouTube, advertisers are splitting video budgets between social, streaming, and online video. Here are five charts to help demystify video advertising.

Prime Video ad loads will increase next year, increasing competition: Advertisers can expect higher ad loads across streaming services and lower CPMs as a result.

Programmatic ad spending growth is driven primarily by video formats across streaming platforms and social networks. Explore our complete forecast for US programmatic digital display ad spending here. Programmatic growth will outpace nonprogrammatic鈥攂y a lot. Programmatic wins on flexibility and fluidity.

CEO Mark Thompson has emphasized video as central to CNN's future, envisioning its infusion across streaming, FAST channels, and digital platforms. This paywall rollout marks a more cautious attempt to monetize digital content after the failure of CNN+, the network鈥檚 previous foray into subscription-based services, which shut down shortly after its launch.

ChatGPT Plus, which currently costs $20 a month, could follow the lead of popular streaming services that periodically raise prices with hopes that customers will pay extra to retain their subscriptions. Unlike video- and music-streaming services, OpenAI has no existing ad-supported model鈥攖acking ads onto the ChatGPT Plus experience could be seen as hostile to users.

CEOs鈥� politics impact their brands: Hastings鈥� endorsement triggers Netflix boycott, drawing parallels with Musk's controversies impacting Tesla and X.