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That鈥檚 not the case, because haircuts, makeup, and cosmetic surgery boost your personal life as well as your business. Rule of thumb: If it鈥檚 suitable for everyday use, it鈥檚 not a writeoff. Lifestyle influencers can write off clothing hauls or home decor. Just because personal items are on display to an audience, doesn鈥檛 mean you can write them off. (See rule of thumb above.).

Gen Z is looking for 鈥渂esties,鈥� said speakers at ZCON, a conference featuring Gen Z speakers, creators, marketers, and business leaders. Speakers and attendees emphasized connections, personal branding on social media, platforms for networking, and more. Here are four takeaways from the event.

BN Influencer allows brands to manage employee influencer content programs with customizable templates that employees can use to share or create content, with their personal touch.

The platform foregrounds personal experiences and immediacy over stylized marketing. To win Gen Zers鈥� trust, bank content should follow suit and avoid feeling overproduced. Crafting lo-fi content isn鈥檛 intuitive for large institutions, so it must be approached with care to avoid coming off as 鈥渃ringe.鈥�

While the percentage of female gamers is higher than in previous generations, playing video games continues to resonate strongly with teen boys as a social and self-care activity. Sources. Common Sense. Gallup. Giraffe Insights. Ipsos Public Affairs. News Literacy Project. Pew Research Center. Precise TV. Social Science Research Solutions (SSRS).

Self-care and celebration are the priority when mothers focus on themselves. Younger mothers are making more time for themselves. Among mothers under 30, 53% have at least 1 hour a day to themselves compared with 39% of all mothers, according to a March 2024 Motherly survey.

Because young people do care about sustainability and the climate as well. Two numbers to back that up, climate change was the second leading personal concern of Gen Z adults worldwide last year behind only cost of living, according to Deloitte.

Whether personal or group, this simple product is relatively easy to customize and price. Add-ons like funeral assistance can also be offered at the point-of-sale. And the value proposition can be easily explained and marketed within third-party journeys. Insurers should also explore embedded living benefits. That includes disability, critical illness, long-term care, and medical expense coverage.

So I care about having hard grapes. That's one of my things, but there are other things-. Sara Lebow (09:55):. I hate having soft grapes. Zia Daniell Wigder (09:56):. Yeah. Sara Lebow (09:56):. I was talking about this last weekend. Zia Daniell Wigder (09:58):. Yeah. Suzy Davidkhanian (09:58):. I never thought about that. Zia Daniell Wigder (09:58):.

Consumer perception of hospitals has completely flipped: In 2021, 77% believed healthcare providers such as hospitals and health systems were more motivated to deliver high-quality care than to make money. This year, just 31% think hospitals鈥� top priority is patient care, according to an April 2025 Jarrad survey that tracked consumer sentiment throughout the past three-plus years.

The change list: The two pieces of legislation establish a 鈥渄uty of 肠补谤别鈥� that platforms must maintain in product design and operation to protect minors from a list of social media harms including mental health disorders; addictive behaviors; bullying and harassment; and sexual harassment.

They do care, but they don鈥檛 want privacy to get in the way of superior digital experiences.

In-person care is still preferred in many situations, like annual physicals. Telehealth users are about four times more likely to choose in-person care over a hybrid of virtual and in-person care for emergency issues and annual physical exams, according to an August 2022 Deloitte report.

The personal consumption expenditures price index (PCE) rose again in March, increasing 2.7% YoY (including food and energy), according to the US Commerce Department. Because rising prices mean consumers are likely to remain cautious with how they鈥檙e spending their money, retailers like Michaels and Giant Food are cutting prices across their stores to help maintain or grow sales.