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Inflation continues to impact spending in Q2, with 84% of consumers saying inflation had an impact on their spending, a 10% increase over Q1, per Jungle Scout鈥檚 research. Meanwhile, Amazon product categories recorded sales increases and social media shopping is on the rise.

鈥淲e鈥檙e shifting into a lot of new paradigms in advertising, which is the underlying theme of all of the 2024 trends,鈥� our analyst Paul Verna said on our 鈥淎dvertising Trends to Watch for 2024鈥� webinar.

I think of MrBeast signing with Amazon Prime Video reported $100 million deal. Are there more opportunities like that? Jasmine Enberg:. Yeah, absolutely. I mean, I think as the creator economy becomes more legitimate and legitimized and people start to understand the power of creators, the more opportunities there will be.

Prime video is about half that with 3%, and Hulu as well. But then, you're getting down to the 1% or 2% really quickly with Disney+, Tubi, Peacock, Max, et cetera. And so, by bundling these, the Netflix, Peacock, Apple TV+ bundle, the StreamSaver one, that's 9%. If you add those services together, that's 9% of the time people spend watching TV.

Story two: Jacob, you recently wrote that Amazon Prime Video will roll out new AI powered broadcast features for Thursday night football, which it now has the rights to, to enhance the sports fan's viewing experience.

I mean, the only way I can see Amazon getting user adoption, and maybe I'm speaking way too big picture here, is somehow leveraging sort of Prime Video where people are already ready to consume into almost like YouTube shorts like Inspire. But I really don't see it. Okay. Let's keep moving to another TikTok copycat platform in terms of how promising it is for shopping.

So Americans still spend twice as long watching traditional TV as they do watching SVOD services, think Netflix, think Hulu, Prime Video, and they spend twice as long watching traditional TV as they do with either digital audio, digital gaming, digital video, as well.

Is that anywhere close to Netflix or Amazon Prime Video? No, it's not. So the gigantic gigantic players, the traditional pay, sub OTT, we call them, Netflix is up there at 170 million viewers. Amazon's up there at 157, Disney Plus, Hulu. These are very, very big. But that's still tens of millions of people and in fact that is more viewers than Apple TV for instance. Bill Fisher:. Wow.

On today's podcast episode, we discuss whether the October Prime Day is actually a holiday event, how events around this time of year are changing how folks shop throughout the back half of the year, and what the disruptors are likely to be as we head into the holidays. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Zak Stambor and Rachel Wolff.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the preferred shopping channels for Gen Z shoppers, what gets teens to buy, and which innovations in payments will influence spending. Then for "Pop-Up Rankings," we rank the top four brands that will have staying power with teens come 2025. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Blake Droesch.

To Max's point, it's not a need to have a Netflix who have 8% of all TV watching according to Nielsen or even like a Prime video or a Hulu that have 3% a piece, but it is 1% of all the time people spend watching tv. It doesn't sound like a lot, but it's more than Pluto tv. It's right behind like fractions of a percent behind Max Peacock and the Roku channel as well.

Hulu way, way ahead of platforms like Amazon Prime Video and Disney Plus, which is relevant to this conversation. They don't take nearly as much time, even though they have just as many, if not more, viewers, particularly Amazon has more viewers than Hulu, but they don't take nearly as much time. So Hulu is extremely successful at drawing the attention of its users.