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The conundrum: While October sales have cemented their place within the holiday retail season, events such as Target鈥檚 Circle Week or Amazon鈥檚 Big Deal Days don鈥檛 seem to have significantly shifted holiday spending into the month. The monthly share of digital spending in October has remained fairly stable since 2018 at 28% to 29%, per Comscore.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss in-store retail media: what's holding it back, cooler screens and smart carts impact, and what digital advertising looks like outside the store. Then, for "Pop-Up Rankings," we rank the top three activations in retail media. Join our analyst Sara Lebow as she hosts analysts Arielle Feger and Sarah Marzano.

Not all consumers accept cookies when given the choice.

Retail media growth: Retail media is a desirable platform for advertisers due to its direct access to consumers, first-party data and omnichannel reach. According to DV data from 鈥淭he Advertiser鈥檚 Guide to Retail Media Measurement,鈥� 57% of advertisers believe that RMNs will yield a better ROI.

The Consumer Electronics Show (CES) starts tomorrow, but companies have already begun announcing their latest consumer technology innovations. Here are two recent announcements and what they could mean for retail media.

Retail, telecom, and travel and leisure declined. The company maintained its full-year guidance for 2025. Zooming out: The company鈥檚 Q1 results were driven by the loss of major clients and missing the mark with new products. WPP recently lost Coca-Cola鈥檚 US and Canada media business to Publicis Groupe, though it retained global media duties.

In part two of this two-part podcast episode, we discuss some more predictions for 2024 that are too specific to be 100% certain about but could still come true, including: what happens next when measuring retail media, Starbuck's drone delivery pilot, and how the publisher/AI relationship will play out. Tune in to the discussion with our vice presidents of content Suzy Davidkhanian and Paul Verna and analyst Max Willens.

But also when retail dollars, when e-com dollars are not growing that much, it's harder to get the retail media dollars to grow to make up for it since they're so intertwined. So that seems to be... Is that more of a good or bad thing? Rachel Wolff (19:11):. Yeah, I mean, I think you can also see this with how many sales have they had this year? Six at least, right?

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how standardization can unlock retail media spend, when we are likely to see it, and where the future of targeting is headed. Then for "Red-Hot Retail," our analysts give us some spicy predictions about the future of retail media ad buying. Join our analyst Sara Lebow as she hosts analyst Max Willens and vice president of business intelligence at Advertiser Perceptions Nicole Perrin.

Retail media networks are a growing opportunity. Interactive Advertising Bureau Europe predicts retail media ad spend will reach $26 billion in Europe by 2026. And as of last November, 90% of consumer packaged goods (CPG) advertisers in Europe planned to increase their spending on retail media in the next 12 months, per McKinsey. Omnichannel retailers will have the advantage.

Retail media complicates price talks between retailers and suppliers: Hardline tactics like pulling products from shelves can make brands reluctant to invest in RMNs, forcing concessions.

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