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Amazon鈥檚 everyday essentials business is growing 50% faster than the rest of its retail business, retail CEO Doug Herrington revealed during a recent internal all-hands meeting, largely because more than half of those essentials are now being delivered same- or next-day.

鈥淲e鈥檙e showing 20.5% growth for retail media ad spending this year, and 22.9% actually accelerating into next year,鈥� said senior forecaster Ethan Cramer-Flood at our recent 鈥淎ttention! Seizing the Retail Media Opportunity鈥� summit. That stat assumes inflation will cool some in the second half of this year, which our forecasters currently predict it will.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss why folks are shopping more on their mobile devices and the role of mobile in-store. Then, for "Red-Hot Retail," our analysts give us some spicy predictions about the future of mobile shopping. Join our analyst Sara Lebow as she hosts analysts Carina Perkins and Yory Wurmser.

US Retail Loyalty Programs 2024 (蘑菇AV subscription required). The Travel Media Network Explainer 2024 (蘑菇AV subscription required).

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the sizes of different digital marketplaces, what their unique selling points are, and why smaller retailers are building out their own. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of digital marketplaces. Join our analyst Sara Lebow as she hosts forecasting analyst Whitney Birdsall and analyst Sky Canaves.

On today's podcast episode, we discuss why the Atlantic thinks "Google is playing a dangerous game with AI search", the best new membership perk that retailers should introduce, TV networks strategy to deemphasize age, whether every brand needs a personality, why the Taj Mahal was built, and more. Tune in to the discussion with our analysts Blake Droesch, Bill Fisher, and Carina Perkins.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why livestream shopping hasn't caught on in the US and the UK the same way it has in China, what TikTok is doing to make the US鈥檚 launch more successful than the UK's, and what shoppers are looking for from a livestream. Then for "Pop-Up Rankings," we rank the top four brands that have done livestream shopping well. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.

Try retail media networks (RMNs)鈥攁nd experiment with targeted product sampling. Leading RMNs like Amazon, Walmart, Instacart, and The Kroger Co. are great for advertising programs targeted to category buyers who are most receptive to new brands. The smartest programs will deploy full-funnel marketing campaigns with product sampling as the last, best marketing touchpoint.

We'll see you tomorrow for the Behind the Numbers, Re-Imagining Retail show, an eMarketer podcast where host Sarah Lebow will be speaking with analysts Andrew Lipsman and Max Wills, all about the latest developments with retail media networks.

Platform trends: Social platforms want to ride retail media鈥檚 coattails. After years of trying to copy or innovate their way into rival channels鈥� budgets, social platforms are busy striking deals with retail media networks (RMNs) to capitalize on growing advertiser interest. Extending onto social platforms has become a top priority for RMN advertisers.

Advertisers and marketers can鈥檛 afford to waste budget, so we foresee a partial shift away from display ads and renewed emphasis on search鈥攚ith one big exception, retail media.

In the meantime, agencies and ad tech vendors are busy launching tools and solutions to help advertisers navigate the headache of executing and optimizing strategies across retail media platforms. Here are some considerations shaping where retail media measurement goes next:. Incrementality is essential for lower-funnel media.

But of late, more robust competition has emerged from local players like Loblaw Media. Retail media networks are eating into the duopoly鈥檚 share. Both sponsored search and display ads on retail sites like amazon.ca and walmart.ca are capturing increased spend from advertisers targeting online shoppers.

Launched in August 2021, Walmart DSP lets advertisers buy ads on Walmart鈥檚 retail network, making Walmart a serious contender in the retail media space. Walmart Global Tech is expanding its workforce in a range of areas.

Macroeconomic headwinds, the impact of Apple鈥檚 privacy-related challenges, and competition from retail media networks has caused us to make an unprecedented reduction in our US social ad spending forecast. But as those challenges continue, the social platforms will have a strong impetus to develop new ad formats and technologies鈥攖o the benefit of advertisers.

Consider building retail media capabilities to monetize data. Retail media networks (RMNs) could generate a profit margin of 70% to 90%, per Boston Consulting Group. RMNs can help retailers overcome one of the biggest challenges for loyalty programs: maintaining margins while still offering attractive discounts.

And options are increasing on AVOD, FAST, and short-video channels; e.g., retail media networks are partnering with CTV operators to gain a foothold. Dive into games. They鈥檙e another area where the gap between time spent and brand ad spending is large.

For a few years we have been talking about fragmentation in the media landscape, in the video space, in all of the streaming services. And was that going to be consolidated? Now that conversation has moved over to retail media and the number of retail media networks that are out there in the market and the fragmentation. I think that conversation continues, but it moves from one place to another.

Social search is growing, fueled by consumer behavior and AI鈥攁nd so are the search ad opportunities on TikTok, Instagram, Snapchat, and others. But search on social media isn鈥檛 the same as traditional search. Here鈥檚 what advertisers should know.

Retail media is the next frontier. Retailers like Walmart, Target, and The Kroger Co. and commerce intermediaries like Uber are building robust in-store and place-based ad networks powered by first-party consumer data and proximity to purchase. Almost half (46%) of buyers surveyed by the IAB in November 2022 were already running in-store DOOH ads, with about another third (31%) considering them.