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A jarring deceleration in ad spending growth has shaken the advertising industry in many parts of the world. However, this softness is not universal, and it is likely to be short-lived.

Digital ad spend grows in Q2 2024, says Skai: Retail media leads with 21% YoY increase, despite higher CPC and CPM across channels.

TikTok proves social search is here to stay: Its new image search function capitalizes on a shift from traditional discovery methods.

Search is undergoing a seismic shift. Google is still the go-to for most inquiries, but generative AI is changing how people search, and leading people to explore alternative search engines. Meanwhile, paid search dollars are moving to retail media networks as shoppers begin their searches on Amazon and other retailer sites. And Gen Z鈥檚 search habits look different from older generations, with the cohort flocking to social media sites like TikTok and using visual search and chatbots.

She notes that Bing's new AI integration and TikTok's functionality presents search ad options beyond Google. But the question is, who, according to our forecasts, has the second-largest search ad revenue slice? Who has the second-largest behind Google, search ad revenue slice in the US? So Yory... Suzy Davidkhanian:. Wait, wait, wait. Marcus Johnson:. We're just waiting for Suzy's answer.

As RMN advertisers look for ways to expand beyond the on-site search ads that dominate that channel, audience extension via social has emerged as a natural choice. Meta is muscling in on the trend with its Managed Partner Ads Lite offering.

Amazon is moving beyond search ads to display, video, and streaming TV ads. Amazon鈥檚 search business is reaching maturity with heavy sponsored product ad loads appearing on most search result pages. Sellers are being encouraged to shift ad budgets into upper-funnel ads, including on-site display and video ads and off-site display and video ads accessed via Amazon DSP.

Bing's new features take aim at Google: Microsoft is betting that ChatGPT-powered Bing Chat Answers and an image generation feature could keep recent search converts in the fold.

Retail media will stay ahead of connected TV (CTV) in US ad spending and close in on traditional TV this year, according to our forecast. Search overall, including paid search on retail media networks, will reach $108.48 billion in 2023.

Google found guilty of anti-competitive practices: Court ruling challenges market dominance through exclusive agreements and payments to Apple.

Traditional search鈥攚hich excludes retail media search鈥攚ill claim the biggest share of US ad dollars this year, amounting to $90.73 billion, according to our March 2024 forecast.

A huge increase in visual search ad revenues is likely through 2027, accounting for more than $5 billion in additional mobile AR ad revenues. Consumer spending on AR is still low but could scale quickly. Most direct consumer spending on AR right now is in games鈥攑rimarily Pok茅mon Go, which generated $1.3 billion in 2021 (the latest full-year figure), according to Sensor Tower.

As consumers turn to social and retail media for discovery over traditional search engines, marketers face a shifting omnichannel advertising landscape. Effective strategies and the right measurement partners are crucial for optimizing cross-platform efforts and gaining holistic campaign insights.

The tech company still controls the real AI: they use it primarily to make search ads more profitable, and the search ads look a lot like the search ads we see right now. Marcus Johnson:. Okay. Okay, I said future of... You've gone for movie script, I see. Ross Benes:. Well, so-. Max Willens:. I'd watch that on Hulu. Marcus Johnson:. I would watch that, on any platform. Ross Benes:.

A Google versus OpenAI search engine showdown is taking shape: A race to develop AI search engines raises questions about whether the tech can shake up the market.

On today's podcast episode, we discuss what was behind Google performing so well in Q2, why YouTube is doing so well, and ranking the impact of AI at the search giant. Tune in to the discussion with host Marcus Johnson and analyst Evelyn Mitchell-Wolf.

Miles Kruppa of the Wall Street Journal was saying, "If users are given a choice screen and most select Google, it might save Google more money in payments to Apple and Samsung, being the 26 billion at paying 2021, then it loses in search advertising." Put another way by Jason Aten of Inc, "Google will likely remain the default for most people without having to pay for the privilege.

On today's podcast episode, we discuss what "Brat" means, the significance of the vice president of the United States Kamala Harris putting social media front and center of her campaign, if riding the "Brat" wave is replicable, and whether it might backfire. Tune in to the discussion with host Marcus Johnson, vice president and analyst Jasmine Enberg and vice president of content Paul Verna.

Digital will help keep total media ad spending buoyant this year, just. A rebound is expected for 2024, with video advertising growing faster than any other format. Proportionally, though, video spend will remain relatively small in France and Germany.

But back in April, they announced that they were seeing positive growth from marketplace sellers within sponsored search ads so they opened up sponsored display ads to marketplace sellers and they pointed to that as being one of the key drivers of their growth. So they're innovating, they're iterating.

Google鈥檚 new core update focuses on decluttering spam from search, targeting sites that employ generative AI to mass produce low-quality content with minimal oversight. Marketers can still use ChatGPT to draft content, but using the raw output of these tools is a bad idea, according to Lily Ray, vice president of SEO strategy and research at Amsive.

Michaels and Shutterstock are navigating growth through a blend of creative initiatives and hard metrics. Michaels is focused on enhancing its customer experience and its new online marketplace. Shutterstock is leaning into SEO, automated dashboards, social listening, and collaboration.

Generative AI was the shiny new thing this year (despite having been around for quite a while). Curious consumers wrote poems with ChatGPT, created masterpieces with Midjourney, and browsed Google鈥檚 and Microsoft鈥檚 AI-chatbot search functionalities. As the hype clears, which generative AI applications will be most relevant for business? And how can marketers put those applications to use?

Pending legislation may require Meta and Google to pay domestic news publishers for linking to articles. Both companies say they will block news content if it passes.